What Would You Charge for Just a Squeeze Page?

Posted: 15 years ago 10 replies

COPY WRITING

Hi everyone,

I've never done only a squeeze page (without the accompanying sales letter) and I'm scratching my head over here. Thought it might be best to get a reality check from some of my colleagues. Any thoughts?

Thanks!

#charge #page #squeeze

Kevin-VirtualProfitCenter

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15 years ago

# hours I expect to spend on it x my hourly rate x 2 = how much I would charge

The "x 2" part is because clients always take more time than you expect.
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  15 years ago
  
  Thanks, Kevin!
  
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Raydal

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15 years ago

The biggest factor in that question is YOU.

Different copywriters will charge a different
fee but although I don't get asked quite often
to write a squeeze page alone, I charge $1,500.

But again, this normally comes as a package to
write the squeeze page, autoresponder series
and main sales letter along with articles and some
other promotional stuff.

So it's a rare request, maybe because of how I
advertise my services.

-Ray Edwards
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- Collette
  
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  15 years ago
  
  I've seen anything from $300 - @$2,500.
  
  A lot depends on the volume of the material you're going to have to review to put the squeeze together, and how in-demand the offer is. A squeeze page needs to pull out a few of the most powerful features of the offer, and create a compelling case for subscribing, usually using few words.
  
  And, as you probably already know, it can sometimes be harder to write less, than more .
  
  This is one of those "it depends" situations, and it's probably best to use an hourly rate to create an estimate.
  
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- SusanLandry
  
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  15 years ago
  
  Thank you, Ray. I think the client is a bit gun-shy about hiring another copywriter and wants to test the waters. Hopefully it will lead to the whole sales package, but I'm not factoring that notion into my fee.
  
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SusanLandry

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15 years ago

Thanks, Collette. You said it perfectly! I might use that explanation if he balks.
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- MikeHumphreys
  
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  15 years ago
  
  Hey Susan,
  
  How are you doing?
  
  I'm happy to see you there... been a few years since we last talked via Fortin's old copywriting board.
  
  As Kevin and others mentioned, it's definitely depends on the amount of time you need. IF you're already writing the salesletter then you're already familiar with the product/free ebook/etc. because your sales letter research.
  
  As a general rule, I work a quote on needing 10 hours to research, write, edit, proof, polish, and layout the web design of the squeeze page. Again, if I need more or less time, then I adjust my quote accordingly.
  
  Hope that helps,
  
  Mike
  
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  15 years ago
  
  Hi Mike! Nice to see you as well. I'm doing great - hope you are, too. I hadn't gotten around to checking out this forum until now, and I'm very glad that I did.
  
  Great advice re: the squeeze page; I appreciate it!
  
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AndrewStark

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15 years ago

Does the quote include graphics or just words?

I think that sometimes the layout makes much more difference than the words. Also if you're setting up a sales funnel with confirm page, download page with a One Time Offer and Cross Sells then you should charge more.

For an actual price it's important you know what your hourly rate is, and how long it will take. Also consider what the customer is willing to pay, and don't be afraid to sack the customer should they become a pain.
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DougBarger

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15 years ago

Hi Susan,

If this fee helps you get a ballpark, I usually charge $497 for a squeeze page.

The opt in conversion rates for my clients and my own squeezes are some of
the best in the industry worldwide, often dramatically increasing every phase of business

overall (more sales, higher lifetime value)
due to the near instant increase in targeted opt ins
once they begin using it.

Hope this helps. The rates seem to vary depending on the copywriter.
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What Would You Charge for Just a Squeeze Page?

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