8 8
8 8

Landing Page vs Sales Page vs SEO - selling to humans or spiders?

by
Olorin
Olorin
Profile picture of Olorin
Olorin
Posts: Threads: Thanks: Account age: less than a second
5 replies
I have an OTC med product in a category that is a 7/10 difficulty in its top keywords. We have a unique breakthrough product that solves the problem while most other products (prescription and OTC) are largely ineffective. The product will sell for $60 and average purchase is likely to be the 3 month package at $130. We are now building our website and will have all the other standard bells and whistles as to SEO, linkbuilding, SMM, IM, etc, with a decent amount of high quality content in the site for the targeted keywords. We will also be doing a strong PPC effort.

So of course we want a strong page for most of our links and PPC to land on. So building a landing page that is a spider seduction trap would seem to be rather important in gaining traffic and reducing PPC costs. But if our site had the world's very best sales letter on that page, causing near automatic reflexive clicking on the buy now button - are those letters that SEO optimized.

Its the connundrum between getting traffic and getting conversions - impressing her mother to get a date or wooing the girl to get laid - the latter doesnt come without some success at the former - but how close is the tradeoff and is it possible for a sales/landing page to be optimally geared to both spiders and buyers?
#humans #landing #page #sales #selling #seo #spiders
  • Profile picture of the author junrai214
    junrai214
    junrai214
    Profile picture of junrai214
    junrai214
    Posts: Threads: Thanks: Account age: less than a second
    To become successful in an online business, you always need to have a two-pronged approach. One with SEO, and the other with traffic conversion. I'd say a 50-50 balance is the ideal distribution of effort between SEO and conversion.

    However, I believe that in the near future Google will put into effect a number of updates whose main goals all point to fusing SEO and conversion. If you've noticed the paradigm of every Google update, you'll see that they're forcing sites to improve, if not perfect, their content. It's safe to assume that good content leads to high conversion, and now that good content can also lead to good search rankings,there will really come a time when two different areas that we find hard to juggle right now will ultimately be fused together.
    Signature
    Jun Rai => Ardor Backlinks
  • Profile picture of the author sethczerepak
    sethczerepak
    sethczerepak
    Profile picture of sethczerepak
    sethczerepak
    Posts: Threads: Thanks: Account age: less than a second
    Spiders don't have wallets, people do. Just go for conversions first, once you get that going you can pay for traffic and it's as good as printing money.
    Signature
  • Profile picture of the author Olorin
    Olorin
    Olorin
    Profile picture of Olorin
    Olorin
    Posts: Threads: Thanks: Account age: less than a second
    What a lot of people seem to be saying regarding google changes - if not now but certainly in the future - is to forget about keyword optimization period - and as you say, focus only on unique copy that is worthy of reading - I am definitely doing that with the rest of the site, which will have information written by top pros in the field - so spiders will definitely like the site as a whole.

    That quandery, either optimizing landing page to make PPC cheaper and thus get more traffic and hopefully more sales for the same buck VS damn the SEO and focus on killer conversion copy so that traffic is less but conversion is more - though in the end, the most significant number is the number of sales per ad$ spent.

    But I do think you are probably right, seth - with better conversion rates, I can pay for traffic - and it will be cheaper in the end than lowering PPC. If it were a very cheap product I was selling ($9.95), this might be different perhaps but I think at the $50+ level I am hoping that I am betting in the right direction.
  • Profile picture of the author Pusateri
    Pusateri
    Pusateri
    Profile picture of Pusateri
    Pusateri
    Posts: Threads: Thanks: Account age: less than a second
    I'll second what Seth said. Write for humans. Pay for traffic.

Trending Topics