How to become a highly paid Independent Marketing Analyst...

Just do what many copywriters do...just call yourself one.

First, I don't care for PM, prefer email, only because I don't always sign in here everyday, so your PM may sit in my inbox for days and you get pizzed off.

Want a faster response, email me, gjabiz@yahoo.com

OK then, to answer several PMs all at once.

Let's look at the business side of things.

Every week, many businesses encounter SALES REPS from people trying to sell them advertising.

Radio guys. TV guys. Local Newspapers. Weekly Newspapers. Pizza Card Azzholes. And on and on and on.

When I walked into a place, cold, the first thing I did was to insure the owner that I had nothing to sell them...couldn't if I wanted to.

I was an INDEPENDENT Marketing Analyst. My quick look fee was 125 dollars which I would waive for a variety of good reasons.

I then explained I would take a look at what they were currently doing and offer my expert opinion on it.

Since I wasn't selling space ads or time or anything, I could get many to say sure...but, MY SECRET was...I knew what they were doing...because

I WAS AN EXPERT on my local advertising.

I rec'd all the coupon mailers, and co-op mailers and knew what the local papers were charging, and how much a direct mail or postcard campaign or flyer on door handles or the Goodyear Blimp would cost.

I've encouraged you newer copywriters to go local to get some success for your portfolio.

Since I was an expert, I was able to compare the Cost of Acquistion and the Lifetime Value of the Customer and come up with a reasonable expenditure.

Then, after explaining what they were doing and what it was really costing them...I'd give the sale pitch...a complete marketing analysis with some copywrting thrown in, although, I didn't call it copy...

I offered to give them tested and proven ads for the most effective media for their business and budget. My "standard" price was 2495.00, and I had two downsells, the lowest at 995.00 the one I wanted at 1695.00 and a super upsell for around 6 grand, which was a retainer for a year...just a retainer, included no work, that would be extra.


Those of you that have asked me questions, and this applies to everyone, not just one person so don't take it personal...

I can tell from your questions you probably don't have what it takes to do this.

But here is a step by step guide if you choose to pursue this.

ONE. BE the expert on media costs in your area. KNOW it. Know what the local TV channels charge, the radio stations, KNOW what a 1/2 page is in the coupon clipper or gold clipper.

So, the first thing is to get all the media information and to study it.

Then, go through the clippers and co-ops and weekly papers and SEE all the people already spending money

already buying advertisng

already of an understanding they need new customers and to keep the ones they have.

YOU can offer a customer retention program, a referral program, customer rewards, special events...

So, you basically ANALYZE what the business is doing now...you offer a variety of solutions to the PROBLEM

of GETTING NEW CUSTOMERS

and of KEEPING THEIR CUSTOMERS...getting them to spend more at one time and getting them to become either repeat customers and/or higher dollar value customers over their lifetime.

The whole thing comes from a position of CONFIDENCE IN your knowledge of advertising, of copywriting and your salesmanship.

So, those of you interested in making 1500 to 2500 a day as an Independent Marketing Analyst now have some things to think about.

YOU could call yourself a copywriter and try to explain you will rewrite ads or whatever.

But, if you take the time to KNOW your area, and BE the expert on advertising and marketing costs for any given business (although they all think they are unique...they're NOT)...

There are scores of businesses who will pay you. Same goes for copywriting, if you have proof or will work on either spec or for profits plus fee.

I got started while I was repping a new woman's magazine and one guy went off on me, yelling and screaming about all the damn salesman coming into his place. There are times of the year, when the Yellow Pages ads, the Radio Station Stats come out and the Nielsens for TV..and media either offer deals and/or hit the streets/phones for customers.

That day, I was late in the game, and got an earful. Made me think.

It wasn't long until I became the ANTI Salesman, and analyzed what all these hated salespeople were doing...and the dough came rolling in.

Be glad to answer questions in the thread, not by PM, OK?

gjabiz