Why are you selling yourself short as a copywriter?
by
Banned
Why settle for less when you can have more?
Look don't get me wrong, the Warrior Forum isn't a bad training ground if you're just starting out as a copywriter.
Here you will find copywriting opportunities a plenty at the bottom end of the barrel. Loads of cheap ass products and services, many of which have been cobbled together by everyone and their grandmother before many times. Typically priced anywhere between $7 to a few hundred dollars at most.
Some are good products but the majority are, pardon my frankness, a load of crap. Regurgitated BS churned out as quickly as possible with the intention of making a quick buck or two.
Sure you might pick up a few orders here and there, you might even get a 'guru' to contact you with a view to helping them position their product in the marketplace more effectively but for the most part these type of inquiries will be few and far between here on the WF.
If this is the level you want to operate your copywriting business at, well, good luck to you. That's all I can say.
Nothing wrong with this of course but the question is... are you selling yourself short doing so by following this path?
Look! The WF is but one market out there and in the great big scheme of things, it is but just one very small part of a much bigger pie.
All over the world there are literally thousands upon thousands of opportunities for good copywriters.
If you've got the chops or you're heading in a direction where you want to start thinking about taking your copywriting business up to the next level and beyond, realize this...
Copywriting is nothing but persuasion in print. Writing words down to elicit an emotional response intended to get the reader to take a direct call to action. Nothing more, nothing less.
It matters not whether a product is priced at $7 or 7 million dollars, words are words and if you understand psychology in the slightest, you'll know the same emotional triggers can be tapped into to elicit an emotional response from your readers. Rich or poor, people are not so very different wherever you go.
People will always be looking for a bargain.
They'll always be driven by sex.
The need to feel young and beautiful, admired and respected.
They'll always be driven by greed, the chance to make quick easy money.
Rich or poor, it matters not sadness and tragedy will affect one and all pretty much the same way too.
Money is but a product itself. It has no great power over you to determine at which level or which part of the playing field you want to play your game in.
If fear is holding you back from taking your copywriting business up into the big league, it is but an emotion over which you have total control. Don't allow your fear to hold you back!
Holding yourself back from achieving the optimum greatness possible is tantamount to shooting yourself in the foot.
The point I'm driving at?
Look around you, go to Google and look for extremely high value items for sale.
Take this 'item' for example...
Kings Island - Denmark, Europe - Private Islands for Sale
On the market for the equivalent of $13.2 million dollars.
Did you read the copy?
Think you could do better? Do you think you could contact the vendor or their agent with a value based proposition positioning your copywriting and marketing skills to help them sell this property?
Guaranteed - they'd love to find a buyer. Can you help them do this?
If you really believe in your persuasion skills, if you really believe you've got the chops to help these people sell this property, why not contact them and demonstrate the unique skill you can bring to the table?
Or how about this?...
On the market for a cool $112 million: Benetti Boats for sale France, Benetti Used boat sales, Benetti Superyachts For Sale 2006 65m Benetti - Apollo Duck
Again, what do you think of the copy?
Think you could do better?
Do you think you could help this company sell more luxury super yachts?
If you believe you've got the chops, the experience, the written persuasion skills - why not contact them and offer your services to them?
What's the worst that can happen? They either don't bother to reply or reply to you in the negative, saying no, we're not interested at this time. Big deal. Plenty more fish in the sea.
How about this one?...
1974 Ferrari 246, The Woodlands, Texas, United States - JamesList
On the market for $490,000 (USD).
Look at the ad. Do you believe you could write a better ad than this one?
If so, why not contact them? Tell them your skills, tell them what you can do for them to help them sell more of their high end luxury cars for sale.
Ads are all around you. They are just that - advertisements. Detailing the product on offer which they want to find a buyer for.
Forget about the money being asked for, don't allow the high numbers to frighten you.
If you're very good at crafting adverts putting benefits into a target buyers mind, if you believe deep down inside yourself you definitely have the chops needed, nothing will hold you back from reaching your potential.
It's completely down to you where you position yourself in the marketplace.
If it floats your boat to continuously seek copywriting projects from here on the Warrior Forum - go for it. If this makes you happy, who is to say you're doing something wrong?
Not me. Far from it.
All I'm encouraging you to do is to look at the much bigger picture.
Ads are ads it's as simple as that. They're just words printed on a page designed to fetch inquiries or better still to enable a transaction, a sale to take place. Your words are the bridge between agent / seller and potential interested parties interested in making a purchase.
Can you cement or forge a stronger bond to the product in question? This is all you're being asked to do as a copywriter, master of persuasion in print.
There is no need to keep selling yourself short as a copywriter.
There are literally thousands of very high value items for sale all over the globe and perhaps, just perhaps, if you pull your finger out of your ass you might just strike up a good healthy working relationship with just one or two of these companies who like the rest of us in the marketplace, want to shift more product.
So get out there, demonstrate some imagination, write those words so your target market connects with what you have to say and who knows...
You might just end up opening doors to your copywriting business which here to before had always been closed to you through lack of trying your luck.
Smoking hot,
Mark Andrews
Look don't get me wrong, the Warrior Forum isn't a bad training ground if you're just starting out as a copywriter.
Here you will find copywriting opportunities a plenty at the bottom end of the barrel. Loads of cheap ass products and services, many of which have been cobbled together by everyone and their grandmother before many times. Typically priced anywhere between $7 to a few hundred dollars at most.
Some are good products but the majority are, pardon my frankness, a load of crap. Regurgitated BS churned out as quickly as possible with the intention of making a quick buck or two.
Sure you might pick up a few orders here and there, you might even get a 'guru' to contact you with a view to helping them position their product in the marketplace more effectively but for the most part these type of inquiries will be few and far between here on the WF.
If this is the level you want to operate your copywriting business at, well, good luck to you. That's all I can say.
Nothing wrong with this of course but the question is... are you selling yourself short doing so by following this path?
Look! The WF is but one market out there and in the great big scheme of things, it is but just one very small part of a much bigger pie.
All over the world there are literally thousands upon thousands of opportunities for good copywriters.
If you've got the chops or you're heading in a direction where you want to start thinking about taking your copywriting business up to the next level and beyond, realize this...
Copywriting is nothing but persuasion in print. Writing words down to elicit an emotional response intended to get the reader to take a direct call to action. Nothing more, nothing less.
It matters not whether a product is priced at $7 or 7 million dollars, words are words and if you understand psychology in the slightest, you'll know the same emotional triggers can be tapped into to elicit an emotional response from your readers. Rich or poor, people are not so very different wherever you go.
People will always be looking for a bargain.
They'll always be driven by sex.
The need to feel young and beautiful, admired and respected.
They'll always be driven by greed, the chance to make quick easy money.
Rich or poor, it matters not sadness and tragedy will affect one and all pretty much the same way too.
Money is but a product itself. It has no great power over you to determine at which level or which part of the playing field you want to play your game in.
If fear is holding you back from taking your copywriting business up into the big league, it is but an emotion over which you have total control. Don't allow your fear to hold you back!
Holding yourself back from achieving the optimum greatness possible is tantamount to shooting yourself in the foot.
The point I'm driving at?
Look around you, go to Google and look for extremely high value items for sale.
Take this 'item' for example...
Kings Island - Denmark, Europe - Private Islands for Sale
On the market for the equivalent of $13.2 million dollars.
Did you read the copy?
Think you could do better? Do you think you could contact the vendor or their agent with a value based proposition positioning your copywriting and marketing skills to help them sell this property?
Guaranteed - they'd love to find a buyer. Can you help them do this?
If you really believe in your persuasion skills, if you really believe you've got the chops to help these people sell this property, why not contact them and demonstrate the unique skill you can bring to the table?
Or how about this?...
On the market for a cool $112 million: Benetti Boats for sale France, Benetti Used boat sales, Benetti Superyachts For Sale 2006 65m Benetti - Apollo Duck
Again, what do you think of the copy?
Think you could do better?
Do you think you could help this company sell more luxury super yachts?
If you believe you've got the chops, the experience, the written persuasion skills - why not contact them and offer your services to them?
What's the worst that can happen? They either don't bother to reply or reply to you in the negative, saying no, we're not interested at this time. Big deal. Plenty more fish in the sea.
How about this one?...
1974 Ferrari 246, The Woodlands, Texas, United States - JamesList
On the market for $490,000 (USD).
Look at the ad. Do you believe you could write a better ad than this one?
If so, why not contact them? Tell them your skills, tell them what you can do for them to help them sell more of their high end luxury cars for sale.
Ads are all around you. They are just that - advertisements. Detailing the product on offer which they want to find a buyer for.
Forget about the money being asked for, don't allow the high numbers to frighten you.
If you're very good at crafting adverts putting benefits into a target buyers mind, if you believe deep down inside yourself you definitely have the chops needed, nothing will hold you back from reaching your potential.
It's completely down to you where you position yourself in the marketplace.
If it floats your boat to continuously seek copywriting projects from here on the Warrior Forum - go for it. If this makes you happy, who is to say you're doing something wrong?
Not me. Far from it.
All I'm encouraging you to do is to look at the much bigger picture.
Ads are ads it's as simple as that. They're just words printed on a page designed to fetch inquiries or better still to enable a transaction, a sale to take place. Your words are the bridge between agent / seller and potential interested parties interested in making a purchase.
Can you cement or forge a stronger bond to the product in question? This is all you're being asked to do as a copywriter, master of persuasion in print.
There is no need to keep selling yourself short as a copywriter.
There are literally thousands of very high value items for sale all over the globe and perhaps, just perhaps, if you pull your finger out of your ass you might just strike up a good healthy working relationship with just one or two of these companies who like the rest of us in the marketplace, want to shift more product.
So get out there, demonstrate some imagination, write those words so your target market connects with what you have to say and who knows...
You might just end up opening doors to your copywriting business which here to before had always been closed to you through lack of trying your luck.
Smoking hot,
Mark Andrews
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Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Skype: Coreygeer319