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Narthil |
 Posted - 08/05/2008 : 15:49:20
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Hey Warriors,
I've seen so many article marketing threads and questions lately that I wanted to drop my two cents.
People keep on posting about their failures with this type of traffic generation (complaining about it) that I have come to notice certain trends in those mistakes, here are a few:
1. X submits less than 10 articles and wonders why there are so little views and no sales made.
2. Y submits hundreds of articles without any method to it and wonders why the results literally suck.
3. Z Gets many views from his/her articles but very low CTR.
And I could go on with the list, article marketing has become so popular I see up to 10 threads per day about it.
This goes for the people that have been complaining: Article Marketing can be extremely powerful, but there is a whole science to it. Like I have mentioned in some other threads before, submitting 100 articles the right way is much more powerful than just submitting 1,000 articles, no matter how good they are.
I'm not saying my method is the best, it is far from unique, but it works for me and it has worked for many others as well. So here are a few pointers I suggest people follow before going into their article writing and submittal spree.
1. Keyword Research And Implementation
Do the proper long tail keyword phrase research, then implement them by spreading them in your articles, most importantly in the title, first paragraph, last paragraph, anchor text and once or twice in the body. That way you will rank in the first page of the search engines for that specific keyword.
By proper I mean with the right variables, personally, I aim for at least 100 daily search results and less than 10,000 Google competition. It sounds hard, but you would be surprised how much of a joke it actually is.
2. Original, Unique, Quality Content
Outsourcing or re-writing can be very tempting, but I would think twice before doing so. You can't imagine how powerful writing your own articles can be, it's a great way to brand yourself and if people like your articles they expect the same tone of your next submissions, not to mention you improve your writing skills tremendously without even noticing as you write away.
No matter who writes your articles, in my opinion, there is no one better than yourself for the job.
3. Leading To The Resource Box And The Anchor Text
Even though writing good articles is extremely imporant, don't forget that one of the main objectives is for the reader to click through.
So at the end of the article, if you haven't already been doing so, start leading the reader to the resource box and subtlely pre-selling the product you are promoting.
FORGET about the boring "XYZ is an expert in..... you can visit his blog (if you want) here: [insert link>" sort of resource box unless you want very low CTR. Be creative, appeal to the reader's emotions, be original and just make sure you call to action.
Also, make sure the anchor text of your link is for one of the keywords you used to optimize the site you are linking to, that will give a backlink extra punch to your articles.
4. Keep Them Short And Simple
Everyone knows that people come to the internet for a quick solution to their problems. If they start reading your college thesis they will leave the article half way through (if not before). Make your article 250-600 words, you can write great articles of that length, and if you can't make them so short, break them down to 3 separate articles.
Don't forget it applies to the language and terminology as well, in most niches people don't really care about the technical jargon, some won't even understand it. Just keep it flowing and write it as if you were actually talking to someone.
5. The Numbers Game
AFTER you have done the things I mentioned above, THEN it becomes a numbers game, the more you submit the better.
So do everyone a favour and get 100+ articles live before complaining (using these guidelines). If you don't make money from it I will personally pay you!
I submitted less than 300 articles last month working 4 hours per day only, the results of those articles to the date I am writing this are: 37,535 Views - 11,058 URL Clicks - 429 Articles Re-Published. And yes those results are for articles submitted less than 45 days ago (I only used EZA). Add a really mediocre conversion of 1% to those URL clicks for let's say a $20/sale average and you got yourself $2,211.60.
Just imagine the potential money that can be made from such an article marketing campaign alone.
Article marketing is far from dead,
Daniel Molano |
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JayXtreme |
Posted - 08/05/2008 : 15:51:09
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Bravo Daniel...
There is much more of a science to article marketing than some would care to acknowledge, but those same people are all to quick to condemn the strategy...
Excellent post
Jay |
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Frank Bruno |
Posted - 08/05/2008 : 16:20:52
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The science is in mainly how you articulate your articles leading to the resource box.
If you leave them hanging with no article conclusion they are litteraly forced to click on your bio link as long as its also set up properly with a reason why and call to action.
Frank Bruno |
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EndGame |
Posted - 08/05/2008 : 16:21:36
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I am only really just beginning on my article creation and submission process. I have submitted a handful of articles at most and I have had a 50% click through rate (the niche more than my talent is responsible for that). I have never taken a strategy-based approach to writing and submitting my articles, and thus I could never honestly say I have ever had anything close to a "article campaign". It is something I am working on at the moment. I am going to eek out a few articles this month over time and see what results that will bring me.
This post is awesome though, and is a great way to approach article marketing. I totally agree with the sentiments expressed in the post as well. Too many people post a handful of crap articles and wonder why they are not a millionaire yet. It drives me nuts reading these posts, and I imagine some of the kind souls that keep posting advise on this subject must feel like they are banging their head against a brick wall. I know I would.
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Keith Kogane |
Posted - 08/05/2008 : 16:23:25
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| Nice stats, but how much $ did you make? That's the only way to establish an ROI. I don't like to imagine potential, I like to evaluate opportunities. :) |
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goralka26 |
Posted - 08/05/2008 : 17:15:59
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| Excellent post! Thanks for the info. :) |
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Narthil |
Posted - 08/05/2008 : 17:55:08
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quote : Originally posted by Keith Kogane
Nice stats, but how much $ did you make? That's the only way to establish an ROI. I don't like to imagine potential, I like to evaluate opportunities. :)
I think my signature pretty much spills that one out...  |
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Michael Dominic |
Posted - 08/05/2008 : 20:11:29
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Great post, Daniel.
The problem I see that most people have is consistency. For some people, it's just hard for them to do something over and over again, especially when they don't see results immediately. |
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nRehman |
Posted - 08/05/2008 : 20:20:56
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| Article submission to the best article directories give you instant result.. |
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Chris Stigson |
Posted - 08/05/2008 : 21:17:10
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| It works... I've been making consistent money from articles I wrote in 2007. There... It's all about correct volume :) |
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The IM Reporter |
Posted - 08/05/2008 : 21:26:15
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Great Post!
Not only does article marketing work, but it is a essential component to traffic generation and one way link building.
People need to remember that there is no instant gratification and that most businesses that are successful take time energy and commitment to grow and build.
As my grandmother always says..."Rome wasn't built in a day"
Nor is a profitable Internet Business.
Sean |
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Narthil |
Posted - 08/06/2008 : 01:02:27
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Yes I agree,
I can't stress enough the importance of consistency, dedication and congruency.
The first thing most marketers will tell you is that you need to "take action" and they are right to some extent, but action without the three elements I mentioned (consistency, dedication and congruency) is pretty much useless, not to mention you need prior knowledge on the subject to be able to take action and approach it.
Another term that integrates those three elements is "Focused Action" but it can be rather vague.
Best of luck,
Daniel |
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JJ Manning |
Posted - 08/06/2008 : 01:37:31
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Daniel
I agree article marketing is far from dead if you have a proven system.
quote : By proper I mean with the right variables, personally, I aim for at least 100 daily search results and less than 10,000 Google competition. It sounds hard, but you would be surprised how much of a joke it actually is.
I will add an additional element to your keyword research.
If you want Google front page exposure, targeting low competing sites is great if the first page of Google is populated by low authority sites or other articles.
However, you will find it very difficult to get on Googles front page for your search term if it is populated with strong (high authority / page rank) sites, even if there are a relatively low number of competing sites.
Remember this when you are completing your keyword research.
Great post
To your success
JJ |
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Narthil |
Posted - 08/06/2008 : 01:45:28
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quote : Originally posted by JJ ManningDaniel I agree article marketing is far from dead if you have a proven system. quote : By proper I mean with the right variables, personally, I aim for at least 100 daily search results and less than 10,000 Google competition. It sounds hard, but you would be surprised how much of a joke it actually is. I will add an additional element to your keyword research. If you want Google front page exposure, targeting low competing sites is great if the first page of Google is populated by low authority sites or other articles. However, you will find it very difficult to get on Googles front page for your search term if it is populated with strong (high authority / page rank) sites, even if there are a relatively low number of competing sites. Remember this when you are completing your keyword research. Great post To your success JJ
I used to think that way too, but I just saw 2 of my articles in position 1 and 2 in Google today, number 1 for the keyword used and number 2 for a related keyword. I use these 2 articles as an example, because they where in page 3... 2 weeks ago, now miracoulously in page 1, positions 1 and 2.
The 7 pages sitting below are PR6 to PR8 pages, no one can pretend how Google will work, maybe I got many backlinks to the article (I didn't backlink at all) or maybe it's a Google error, but whatever it is, I stopped trying to predict the Google algorithm, I just know it works.
It is an important point to consider JJ, but I wouldn't worry too much about these technicalities, Google is so unpredictable. |
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JJ Manning |
Posted - 08/06/2008 : 02:10:54
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Daniel
I congratulate you on your success with the two articles.
I said it was difficult not impossible.
If you are new to internet marketing, you want to give yourself THE BEST chance of getting on Googles front page and that is by going after low competing, low authority search terms.
It's easy to get discouraged and give up if you do not see some results for your efforts.
The added keyword research element should help negate this.
I will also add that the type of keyword phrase plays an important part into converting visitors to buyers.
To get the most bang for my buck I will take a lower search volume 'buying' keyword over a higher searched 'Free Tips' keyword with the same number of competing sites every time.
Again - great post
To your success
JJ
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Narthil |
Posted - 08/06/2008 : 09:48:36
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quote : Originally posted by JJ Manning
Daniel
I congratulate you on your success with the two articles.
I said it was difficult not impossible.
If you are new to internet marketing, you want to give yourself THE BEST chance of getting on Googles front page and that is by going after low competing, low authority search terms.
It's easy to get discouraged and give up if you do not see some results for your efforts.
The added keyword research element should help negate this.
I will also add that the type of keyword phrase plays an important part into converting visitors to buyers.
To get the most bang for my buck I will take a lower search volume 'buying' keyword over a higher searched 'Free Tips' keyword with the same number of competing sites every time.
Again - great post
To your success
JJ
Yes the type of keyword phrase is also important, some keywords refer to people searching for just random information and some keywords actually have commercial value. |
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captivereef |
Posted - 08/06/2008 : 10:56:03
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| I submit 3 per day and get good traffic from them. But i do suck at writing resource boxes and know that my traffic suffers because of it. Something to work on i guess. |
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MoaddinFM |
Posted - 08/06/2008 : 11:01:15
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Very good resume Daniel. If you point it all out and say how to do keyword research etc you could even sell it as a complete beginner ressource *no kidding*
I really suggest to anyone copying this text and save it to their HDDs.
Thanks,
Martin |
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Narthil |
Posted - 08/06/2008 : 12:49:23
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quote : Originally posted by MoaddinFM
Very good resume Daniel. If you point it all out and say how to do keyword research etc you could even sell it as a complete beginner ressource *no kidding*
I really suggest to anyone copying this text and save it to their HDDs.
Thanks,
Martin
Part of my latest IM niche product involves all this in much more detail. But that's another story.
captivereef, check out some resource boxes from experienced affiliate marketers in EZA, integrate and adapt them to your needs with your own style. |
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Allen Graves |
Posted - 08/06/2008 : 13:03:44
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Daniel,
How long have you been article marketing?
Allen Graves |
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Article Marketing Is Far From Dead