Article Syndication - Quick Questions

Psh, I forgot more about article syndication during breakfast than they will ever know :rolleyes::p.

Congratulations, you aren't going to regret it.

Solid plan, although personally I wouldn't send it along as an attachment. That can stop the email from getting through certain filters, and will worry a few others. Putting it into the body of the email has worked well for me so far.

Good idea? Yes. Is MS word the best to type in? Matter of personal opinion; but I personally say yes. Should you contact before sending the article? I've seen people I respect that syndicate articles go both ways with this one. I contact them personally first, I prefer not to come on too strong. It's another thing you are going to have to test for yourself, really.

Smart marketer.


The edit button is your friend .

I'm never going to be able to go two days without seeing this one, am I? :rolleyes:

Did the OP mention guest posting at all? In fact, the title of this thread makes it clear that syndication is what is being discussed. It might be a good idea to learn the difference before you make comments like this.

What I always do is include 2-3 articles within the email text of my query to publishers, and a link to my niche profile/portfolio on EZA. Some of the other issues in this thread (ie "duplication", "slap", etc) are covered rather comprehensively here.

Using the article syndication model as outlined (it's not about article directories) effectively negates the problems of Google's alogorithm changes, including "slap", as well as maximizing off-page SEO as a secondary benefit. These advantages are cumulative; syndication is an asset-building process that eventually overtakes virtually any marketing method, including Google itself.

Alexa, I have a few questions regarding this point.

1. Do you edit the original "resource-box"/"last paragraph" of the article that is already posted on your site or do purposely have an article on your site that doesn't have an "aggressive call to action"?

2. What kind of a resource-box do you use? Is it a pithy bio with a link to your site?

3. Would it be okay to add a link to a squeeze page offering a free report (lead magnet)? If not, would it be feasible after building a rapport with the site owner?

I am new to article syndication. I would really appreciate your thoughts.

Thanks a lot.

How did you find this person?

Before you send him your content, make sure you append a tracking code to the squeeze page link, otherwise you'll never know whether this strategy was worth it.

Just wondering: How is article syndication ala Alexa affecting your website rankings in google nowadays - with the recent algorithm update? I know google rankings are not the main goal of this strategy, nevertheless I'm curious to know how it affects your sites - are they ranking better? Worse? Same as before?

I've got friends who work in SEO, and they definitely told me that changing your anchor text will help you, but I wasn't aware that not changing it might harm your rankings.

Great info here, folks... I only want to
emphasize what I feel are a few very
important points:


Because again, the crux of article syndication
is building long term, win-win relationships
with content publishers.




I read this in another post, I can't find it now,
and while I haven't tracked it, there was an
obvious improvement in the responses I was
getting. By improvement I mean more
enthusiasm, not really the quantity of responses.



Above all, this is the most attractive aspect
of the strategy to me. Unlike most
other marketing tricks and tactics,
the work that you put in not only continues
to work long after you're finished with it,
but it continues to work betteras time
goes by.



I have had superb success with this.
In part, I believe it was because my wife
was a calligrapher, and she hand-wrote
many of the introductions and even the
envelope salutations in a beautiful gothic
script that really seized attention.

If you can get a hook like that, it will
absolutely set you apart from everyone
else. No gift cards or anything sleazy
like that-- Just something special that
shows a little about who you really are
beyond the Internet.




It has come to my attention that the Directory of Ezines, which probably the best resource for online article syndication, is beyond the budget of many people.

The Writer's Market, however, is not only very affordable but you can often get it at public libraries, and they have many incarnations that may play to your strong points as a writer, such as poetry and science fiction/fantasy. In addition, they give you tips about who to contact first if you have never been published before, or if you have only been published a few times. Some of the publishers even pay you cash up front before publishing your article. (Never much, but you can save up for the DOE.)

Finally, more than once I fee like my new-found online publishing friends were most impressed with the fact that I have been published in real (read: paper) outlets.




+1.



Now, one thing I'm not sure about:


I don't really know, but there are only
a certain amount of hours in the day.
Personally, I just don't want to spend
any of them thinking about SEO when
it would be much more beneficial to
polish my articles or my friendships.

In my niche, at least, those people who
find my sites through search engines
tend to be very low quality leads, especially
when compared to articles, forums, and
even solo ads.

Proper article syndication actually does
seem to help SEO, but I'm not sure
I see that as a benefit. I even had
two of my forums blocked from the
"spiders" so that they would quit
attracting people I don't know.



Out of order, I know:

I didn't know that about malware, that is
good to know. To me, receiving attachments
just seems annoying. Why didn't they just
put it in the email? So when I saw myob
suggest that previously, it made perfect
sense and again, I've had obvious improvement
in the responses I am getting from my submissions.

Thanks.

Yeah, it just seems strange that ezines with 50,000 readers can be here today, gone tomorrow.