The one tip for writing titles I got from my mentor yesterday that I will not forget until I die!

12 years ago

Cool tip Deepak.

Along those lines let me add to what you said, as a copywriter for over 10 years.

Write as conversational as possible. Write like you would talk, and that's how you connect.

You've given a great way to make sure when you're not so sure.

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thebitbotdotcom

12 years ago

Originally Posted by Nate Harding

Cool tip Deepak.

Along those lines let me add to what you said, as a copywriter for over 10 years.

Write as conversational as possible. Write like you would talk, and that's how you connect.

You've given a great way to make sure when you're not so sure.

Agreed. I have been trying to use contractions more in my writing lately.

Agreed. I've been trying to use contractions more in my writing lately.

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Walter Parrish

12 years ago

your mentors are right on the money with their suggestion.

to take things even further to the next level you would choose niches that are in demand. sortof piggy backing off of the things that are already profitable.

take facebook, twitter, etc.

those social networks are popular, however they yield little in the way of paying customers. real marketers are already aware of this fact, however since most people like those social networks new marketers will gravitate towards any product that mentions those social networks, so they get paid for creating products based around those two based on the popularity.

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Sharon Hayes

12 years ago

Originally Posted by Walter Parrish

your mentors are right on the money with their suggestion.

to take things even further to the next level you would choose niches that are in demand. sortof piggy backing off of the things that are already profitable.

take facebook, twitter, etc.

those social networks are popular, however they yield little in the way of paying customers. real marketers are already aware of this fact, however since most people like those social networks new marketers will gravitate towards any product that mentions those social networks, so they get paid for creating products based around those two based on the popularity.

I absolutely disagree with you on this - especially 'real marketers.' The problem is that most people do not know how to use social media effectively to generate paid business.

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Walter Parrish

12 years ago

Originally Posted by Sharon Hayes

I absolutely disagree with you on this - especially 'real marketers.' The problem is that most people do not know how to use social media effectively to generate paid business.

don't disagree.
just show me the stats and tell me the niche.

other than that it's all just talk.

oh & btw I don't want to hear any 1 to 3 percent either lolol

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Pilotben 12 years ago

Thank you for this post Deepak,

I am at this moment starting a blog where I will discuss my journey day by day improving all the millions of problems I have with myself, and in my mind the only way ordinary people will take any interest in what I have to say, is when I write like I would talk to a buddy, plain conversational street English, as English is indeed my second language, it will be easier for me, but appeal to a wide audience. If I can bring my message across the best way to resonate with them and push one of the"I can so relate to this" buttons, I'll be very happy.

If I read any post on a blog, and the English is too formal, I don't trust top much what is said, waiting for a sales pitch.

Anyway, I love this post.
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smlover

12 years ago

wow using google kw tools for title, that some good insight

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Deepak Media

12 years ago

Originally Posted by smlover

wow using google kw tools for title, that some good insight

Its not the keyword tool. Just the search.

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JohnMcCabe

12 years ago

Originally Posted by Deepak Media

Its not the keyword tool. Just the search.

This is one area where I might go with the keyword tool, which measures what people type in the search box.

Using the search results just gives you the number of pages containing the phrase. For example, the results for "get customers" would include pages with things like "how do I get customers to leave me alone" or "where do I get customers to park", along with pages about acquiring customers.

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Deepak Media

12 years ago

Originally Posted by JohnMcCabe

This is one area where I might go with the keyword tool, which measures what people type in the search box.

Using the search results just gives you the number of pages containing the phrase. For example, the results for "get customers" would include pages with things like "how do I get customers to leave me alone" or "where do I get customers to park", along with pages about acquiring customers.

Now you got me thinking :rolleyes:

Will you be my new mentor?

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atshy21saraf

12 years ago

Originally Posted by JohnMcCabe

This is one area where I might go with the keyword tool, which measures what people type in the search box.

Using the search results just gives you the number of pages containing the phrase. For example, the results for "get customers" would include pages with things like "how do I get customers to leave me alone" or "where do I get customers to park", along with pages about acquiring customers.

JohnMcCabe,

I agrre wid u..!!!

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laurencewins

12 years ago

Deepak, thanks for sharing something so simple, yet so powerful.

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newmobilekid

12 years ago

Originally Posted by Deepak Media

I got this tip from my mentor yesterday.

I was confused about what words to use in my titles. (blog post, book titles etc.)

And my mentor simply said: Use the words which people use most. Because that would establish the connection with the least resistance.

How to find the words which people use most?

Google!

In one of my titles, I had a confusion of whether to use "get customers" or "acquire customers".

The former is simple but the later looks more sophisticated.

Google Says:

"acquire customers" 283,000 results
"get customers" 1,500,000 results!

so now the choice is obvious. I don't want to look spohisticated. I just want to CONNECT with the readers with the right titles.

just keep it simple, why reinvent the wheel?

Thanks for reminding us the obvious.

Thanks

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Mac Wheeler

12 years ago

I'm with John on this, the most popular is not necessarily the best.

You are also overlooking the value of a title as a hook, an attention grabber, a click me now to read more magnet. Bland search terms are unlikely to have as much visual impact as carefully crafted titles.

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Sharon Hayes

12 years ago

I've done extensive testing on this specific area. Neither "get customers" nor "acquire customers" produced the best conversion. What did was "attract customers" - and consistently.

FYI - even by the suggested criteria of checking for the # of instances this phrase appears in Google search, it is the hands down winner.

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Long Beach Nathan

12 years ago

I think this an important thing to remember for writing in general. I used to think that it was best to use more complex, interesting words. But, I came to realize that good writing means that you communicate in the easiest, most natural way possible. It's different from if you were writing a novel. For me, the take away is that it's usually best to keep the language simple and direct as possible, to make sure it can be easily read.

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Michael Ten

12 years ago

I think the advantage to using less common language might be to attract a certain audience to a site.

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Mousumi

12 years ago

Thanks for the post Deepak!
I also usually avoid too literary phrases...I do not mind if people complain of using plain and simple English on my blog. I know that a great majority of readers come from the non-English speaking countries.

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Deepak Media

12 years ago

Originally Posted by Mousumi

Thanks for the post Deepak!
I also usually avoid too literary phrases...I do not mind if people complain of using plain and simple English on my blog. I know that a great majority of readers come from the non-English speaking countries.

That is a good point. When writing in simple english, we can have audiences from almost all the english speaking countries and also from countries where english is a second language.

BTW, nice to see another warrior member from India.

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twinkenterprises

12 years ago

Thats a good idea. I guess you can be too professional sounding and even if you have the best "Aquireing Customers" book in the world, you won't be found by customers.

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PatrickBrianONeill

12 years ago

Originally Posted by Deepak Media

Use the words which people use most. Because that would establish the connection with the least resistance.

This article really drives home the point of being rewarded by writing on roughly a 6th grade level.

Great in-depth study.

Low-Literacy Users: Writing for a Broad Consumer Audience (Jakob Nielsen's Alertbox)

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Cali16

12 years ago

Originally Posted by Deepak Media

Use the words which people use most. Because that would establish the connection with the least resistance.

Deepak, that's a great tip. I would change one thing, though: use the words that your target audience would use, not necessarily people in general. Those subtle differences in word usage from one group to the next can be very powerful.

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Pilotben

12 years ago

Originally Posted by Cali16

Deepak, that's a great tip. I would change one thing, though: use the words that your target audience would use, not necessarily people in general. Those subtle differences in word usage from one group to the next can be very powerful.

Another great tip, thank you Cali

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Deepak Media

12 years ago

Originally Posted by Cali16

Deepak, that's a great tip. I would change one thing, though: use the words that your target audience would use, not necessarily people in general. Those subtle differences in word usage from one group to the next can be very powerful.

Yes, that would be even more powerful.

A tip: To know what words your target audience use, read what they write. For example if your niche is about weight loss, go and read the reviews of weight loss books in amazon.com. If you read around 100-150 reviews from target customers, you can soon start speaking their language in your marketing.

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cashp0wer 12 years ago

Great tip Deepak - I have had problems in the past coming up with good catchy titles for articles that I have written. I will never again now thanks to you.
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CalinDan

12 years ago

Wow ...never thought of it like that.
Cool mentor you've got there.

Thanks for the great tip, have a great day mate!

Regards,
Dan

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OmarNegron

12 years ago

That is a great tip. Doing market research indeed in order to connect with them makes sense especially in the title since that is the first chance to establish a connection. =-)

Thanks for sharing.

- Will

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March Meadow

12 years ago

Write as you speak in conversational English (or French or German or whatever). Many people are intimidated by the "proper" use of language, and struggle to maintain interest, particularly if the language used is not their native one.

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amabaie

12 years ago

Originally Posted by Deepak Media

In one of my titles, I had a confusion of whether to use "get customers" or "acquire customers".

The former is simple but the later looks more sophisticated.

Google Search Says:

"acquire customers" 283,000 results
"get customers" 1,500,000 results!

In this case, no need to even search Google. Unless you have reason to believe that you would lose customers by not sounding sophisticated (a product that requires a very sophisticated image to be credible), speak simple. Even if your audience is nuclear physicists, use the simplest language appropriate.

How many times do ads use the word purchase" instead of "buy"? Who are these copywriters who do this?

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Des Lau

12 years ago

Only in IM where 'get' and 'got' are acceptable and encouraged..

lol.

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gpwilson

12 years ago

Yes. Your mentor is absolutely right. When you are writing article then you need to keep it mind that you are writing article for your customers or potential customers not for yourself.

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The one tip for writing titles I got from my mentor yesterday that I will not forget until I die!

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