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Membership Site Levels - Suggestions

by Leon McKee
8 replies
A - What Membership Site levels sound most benefit focused in your opinion?

1) Bronze, Silver, Gold & Platinum

2) Newsletter & Premium

3) Standard & Premium

4) What's your suggestion(s)?


B - How many levels do you think would be most effective for "most" business models?

1) Two

2) Three

3) Four


C - Additional thoughts on the subject?

Thanks

Leon McKee
#levels #membership #site #suggestions
  • Profile picture of the author Gene Pimentel
    The less you make a member have to think, the better off you'll be. Everyone understands "Bronze, Silver, Gold & Platinum" because it's used a lot, so that's what I'd recommend.
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  • Profile picture of the author Alex Sol
    Basic, Advanced, Pro
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    Alex Sol, Full time online marketer since 2007
    The Extra Paycheck Blog | Extra Paycheck Podcast
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  • Profile picture of the author Leon McKee
    I do appreciate the feedback. Thanks!

    Leon McKee
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  • Profile picture of the author Mal Keenan
    Hi Leon
    On my membership site I have 3 levels, Standard, Gold and VIP.

    Gold is a yearly subscription and VIP a lifetime membership.

    The site is not IM related.
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  • Profile picture of the author James A. Miller
    Don't overcomplicate it. Make 2 levels. The less choice your prospect has, the better. On the other have always a premium version of your product. There's always someone that wants premium whatever.

    1. Standard
    2. Premium (or Gold.)
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    • Profile picture of the author gxd5
      Have you ever heard of asymmetric dominace, aka the decoy effect? It can totally help you set up your options. You will start out by setting up 3 options.

      First, you have the option you really want to sell. Call that option A.
      Next, you create another option that is very different from A. Call it option B.
      Then, you create a third option that is similar to A, but not as good. Call it Not A.

      So you have three choices: A, Not A, B

      Using this structure, people will tend to choose A.

      The reason is an effect called assymetric dominance, or the decoy effect. Anytime people can make a comparison between two options, those options will stand out more strongly.

      Since A and Not A are similar and easy to compare, that prevents people from choosing B. That makes the choice between A and Not A. And because of the structure, usually A wins out.

      I learned this from a book called Predictably Irrational by Dan Arielly. Extremely interesting and useful information about persuasion and human behavior in there! The example he used in the book was this:

      If you want to go out and pick up women, then take someone who looks nothing like you (B), and take someone who looks like you, but is uglier (Not A). Then, B gets shut out because there is no basis for comparison, and you win over Not A.

      More info here:

      Decoy effect - Wikipedia, the free encyclopedia
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      My Blog Money System
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  • Profile picture of the author James A. Miller
    Yeah, Ariely's book is great. The other example presented by Ariely was The Economist's subscription offer:

    1. online version only, $60
    2. printed version only, $120
    3. online & printed version, $120

    Don't remember the exact numbers. The point was that people who originally wanted an online subscription decided to get online & printed because it was similar to the original offer they wanted plus it was an 'amazing' deal because no. 2 and 3 are priced at the same level. Or so I understood and remembered Ariely's example.
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