$30k a Month With This "Old Fashioned" Newsletter Info-Business? Here's How...
I’ve been doing offline stuff for a while now and this is the undisputed "champion" of info-marketing business models and is the one myself and many of my colleagues have used to build "multi-million dollar" information marketing businesses in the OFFLINE SPACE.
It's "old fashioned"... invented by "old school" powerhouse Dan Kennedy but this has balls and flat out WORKS!
How to Build an Extremely Substantial
"Information Marketing" Offline Business.
"Information Marketing" Offline Business.
Business models like this ARE the undisputed champion when it comes to using information marketing to help practitioners grow their practices - and get paid very handsomely for it.
One of the things we do is run offline newsletter services, exactly like those I posted about in that “$11,000 a month, here’s how…..” thread.
Here’s a very brief summary of how this works:
Lets take the "physical therapists" space as an example on which to execute this business model....
Put yourself in the shoes of a PHYSICAL THERAPIST for a moment….
Here’s what would happen if you paid us to help you with your marketing….
- You’d get 4 “fliers” a month, to be distributed WEEKLY in your waiting room. 8.5x11, color, one sided. They would contain quick facts about (week 1) Back pain, (week 2) massage healing, (week 3) Ankle and foot pain (week 4) recovering from surgery.
We basically research your market and find out the REASONS somebody would go 'see" a practitioner and pick 4 of them to create engaging 1 page "info" fliers.
These “fliers” accomplish the same goal Brian Boyde’s newsletters, and the N/Ls I posted about accomplish – credibility and trust.
- You also get a full blown N/L (exactly like those discussed over in my post) – the only difference being that they’re folded, stapled and MAILED. No waiting room. Mail ONLY.
The purpose of these newsletters are to incourage multiple "visits" as well as re-activate past clients or patients.
Oh yeah - you MAIL this to ALL current and past clients.
- SEPARATE newsletter that goes to MDs in your area (up to 20) – to generate referrals from them. The content of this N/L is different than the one that goes to the practitioner’s past and current patients, obviously.
This newsletter talks to the MD about the benefits YOU can pose to THEIR patients as a physical therapist.
It encourages the referral.
The JOB of this newsletter is to brand YOU as the "expert" in physical therapy so when their patients seek physical therapy care (which they DO - A LOT) you become their referral - ALMOST AUTOMATICALLY.
For this = $497.00 a month – based on the fact that ONE patient alone is worth at least $3,000.00
Up-Sell:
All of the above, PLUS...
- Practitioner BLOGS, websites or both - updated with 5 to 10 freshly written articles a month.
- A Listing in a highly targeted and well trafficked Directory - You can either find one to JV with (what we did) OR you can have one created and rank/advertise it.
- Weekly Coaching Usually an hour a week, 1 on 1.
- An EMAIL Version of the above patient reactivation newsletter discussed above.
$1,097.00 a month.
How to Get Your "Members" to "stick"...
- Monthly marketing newsletter from YOU to all of your members.
- Weekly Marketing Tips FAX In our case - "Monday Morning Madness" Fax.
- Bi-Weekly "snail mail" package containing anything of value from a free book.... to a CD or DVD.
- member of the MONTH contest and interviews with that member. The interviews can then be distributed to all other members as an "audio CD" in the MAIL. (Note: Sending stuff in the MAIL hugely increases VALUE because it is tangible.
Marketing Your New "Info-Marketing" Business...
There's lots of ways to market a service like this. I'll tell you the two main ones I use....
- 70-80 percent POSTCARDS (My Hybrid Marketing Blueprint method)
- Other 20 - 30 percent - Ads in trade magazines and journals plus misc other crap
No matter what marketing method is used, everything leads to an online landing page offering a FREE REPORT of some kind about practice or business building using "lead gen" and "newsletters".
Once they opt-in to the landing page, the report is "snail mailed" to them and a "snail mail" series much like that of an auto-responder is started to convert them to the above services.
Sure... "snail mail" is far more expensive than say... an auto-responder service but it flat out WORKS!
Don't forget the high price points of the services above.
This makes the value of each member skyrocket and thus, this more effective "snail mail" approach is feasible.
So… WHY am I telling you this?
Because it’s a good, old-fashioned, “Dan Kennedy” grown – balls to the wall “info-marketing” business model and anyone with the chops to just do what works - not what's "shiny" can implement a model like this and be able to expand on it.
Business models such as that summarized above ARE "millionaire creators" - ask any of the massive names like Dan Kennedy.
T-H-I-S is what they use to build their business and this is what I use to build mine.
This model works "gang busters" in ANY market - but is REALLY good in the medical space.
That being said... as long as you can identify the players for each component (potential members PLUS potential businesses to refer to them PLUS high customer value) this will WORK!
This model is applicable in most ANY market – but is frickin CRAZY in medical, law and insurance markets (where customer value is high).
That’s just a summary – there’s more to it, lot’s more, but that’s the gist - and should be enough to light your mind on fire. :-)
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