5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Some interesting stats about brand comms

by WarriorForum.com Administrator
1 replies
We can't emphasize more about the importance of marketing communications. It's how we reach out to our customers, after all.
  • 81% of consumers unsubscribe from brands that bombard them with marcoms.
  • Moreover, 32% have unsubscribed from 3-5 brands in the past three months; 22% more have unsubscribed from 6-10 brands; 12% called it quits with more than 10.
  • 35% of consumers find email marketing as the most irritating form of over-communication.
  • 26% find SMS messaging intrusive.
  • 14% think mobile and web push notifications, and web ads annoying.

Make that of what you will. Chime in.
#brand #comms #interesting #stats
Avatar of Unregistered
  • Profile picture of the author Zoheb M
    I think ppc, which tailors ads based on interest, and retargeting, which is based on past behaviour, are two great improvements to this problem over the last ten years.
    Signature

    designing $100 landing pages, and talking business philosophy...

    {{ DiscussionBoard.errors[11791029].message }}

Trending Topics