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Display network vs Text Ad? Google.

by kcbowman
2 replies
I want to talk about averages. Barring this niche performs better then that niche talk. Averagetext CTR industry average is 1% Average DN CTR is .1%

Is this the same for conversion rates as well?

If I have a product that converts at 1% (1 sale out of 100) on the text network will it only convert at .1% on the DN?
#display #google #network #text
  • Profile picture of the author selfdisciplineacademy
    1% on a sales page is very low..

    And 0.1% is also very low for CTR's
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  • Profile picture of the author edyang
    In my opinion, the conversion rate trumps the CTR. You don't want to find yourself in a situation where you are driving tons of clicks but they simply aren't converting.That's a recipe to find yourself in the poor house fast.

    With a decent lead magnet or offer, you should be able to juice your conversion rate to 10%. I do have a contact who is a Behavioral Economist that has helped Fortune 1000s improve their conversion rate to 25% in select cases.

    If you'd like a warm intro to this person, just PM me and I'd be happy to.
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