
Risk Management- How much to budget?
I come from a financial background and everything I have ever done needs a strict risk plan or you are just gambling. I am taking this approach to online businesses.
Do any successful PPC CPV people have any rough guides on how much you invest in a campaign.
I have heard someone say they spend roughly twice what the commission is on testing a product.
Someone else says they will stop a campaign if it has had 200 clicks with no conversions.
Im sure there are other methods people have
What is yours so you don't end up throwing good money after bad on a product you have either approached badly in your research or is maybe a dud product.
Thank you
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