3 3
3 3

Need Some Advice on Soft Incentive For Mobile Traffic

by
JamesJeffery
JamesJeffery
Profile picture of JamesJeffery
JamesJeffery
Posts: Threads: Thanks: Account age: less than a second
2 replies
Hey all,

I've got a site that gets traffic via Adwords. My interaction rate is good, and people are using the service but it's not converting.

The website is a Prank Call site. In order to make the prank call the user must complete a competition, or offer. The problem with this is the offers usually take a minute (or more) to complete. People are not interested in doing that. I need to think of a new way to monetise this.

To make the prank call it costs me money, so I need to ensure I can make that money back per call, plus a very small profit on top.

The minimum I need to make per conversion to break even is $0.40. Most of my traffic is mobile. It's not an app, it's a website, but I target mobile traffic.

Are there any networks that cater for mobile offers on websites? I was thinking of doing one of the following:
  • Ask the user to download a mobile app to make the prank call
  • Ask the user to watch a video to make the call
  • Have the user complete an offer/competition. The offer/competition must be short and easy to complete.

Any help or advice would be much appreciated.

Thank you
#advice #incentive #mobile #offer #soft #traffic
  • Profile picture of the author coxmg
    coxmg
    coxmg
    Profile picture of coxmg
    coxmg
    Posts: Threads: Thanks: Account age: less than a second
    You make prank calls for users anonymously? you know that might be illegal right?
    • Profile picture of the author JamesJeffery
      JamesJeffery
      JamesJeffery
      Profile picture of JamesJeffery
      JamesJeffery
      Posts: Threads: Thanks: Account age: less than a second
      Originally Posted by coxmg View Post

      You make prank calls for users anonymously? you know that might be illegal right?
      That wasn't the question asked Anyway, I don't make a prank call. It's an automated system I spent months developing. We have the correct T&C's in place. The calls are not offensive in any way. Lots of sites exist in the UK for this sort of thing, we follow best practices and the law.
      Signature

      I'm just a regular guy doing my thing.

Trending Topics