Why Do People Waste Money And Time on Driving Traffic - When They Can Just Use CPM? Problem solved!

I'm not experienced with it either.

Here is a great definition for CPM from dailyblogtips.com/the-bloggers-glossary

CPM: Acronym for Cost-per-Mille, where mille means 1000 in Latin. CPM, therefore, is the cost per 1000 page impressions, and it represents a form of online advertising where advertisers will pay a fixed price for getting their banners or ads displayed 1000 times on a specific website.

You went straight to the point with explaining what CPM is. Thanks.

The reason is cause people who make money on CPM
use places like mturk and etology. I seen mturk have
jobs for clickthrough to ezinearticles for 0.01.

Meaning if you pay 100 USD you get 10,000 views etc.
Therefore CPM kinda sucks if their is an advertiser who
can make money from it. (And normally there is)

Look at adbrite. They let you make money on CPM.
Pay sucks, but if you get paid 0.01 and add 3 banners
and pay 0.01 on mturk... you make 2 cent per view
and the web page owner who pays, get screwed.

Maybe I gave some bad ideas here.. but that is why
CPM is nothing to call home about.

'M' is the Latin equivalent to the number '1000'

When a movie comes out, the date is usually in latin in the movie credits, for example the year 2000 would be 'MM'

CPM is not all a scam, but a lot of 'bulk traffic' CPM is, indeed, junk.

CPM is not a scam - you just need to research your companies carefully. Start by testing your ad with PPC until you find something that works because once you jump into media buys you're into a whole other spending level.

You must be right... You have to learn everything. What if all the people who spent over $100 in the beginning on PPC wold call scam? You have to master your traffic sources, if you are not an expert yet, you are bound to lose money, so do your homework and research!

I just had to say something ...


Look guys, CPM is a *powerful* model for driving traffic, and you DONT need a huge budget to do it. However, you cant just throw money at it and expect results. Just like ANY paid traffic medium, you need to do your due diligence first. If you dont know what to expect before you pay for those impressions, your doing something wrong.

I routinely get "clicks" via cpm (When I convert them to a CPC) at a rate that makes Adwords look like the biggest hustle in the world (Were talking 0.01, and on occasion even less). But thats a result of research and refining, not blind luck or dropping money into Adbrite.

I would suspect most "noobies" stick with article writing rather than paid traffic because they arent quite at the point where they can afford to learn through trial and error how to properly run paid campaigns, or perhaps writing articles is simply "Easier" than doing research, placing an investment, and generating a return.

Paid traffic is honestly, more in the realm of people who strive to build a *business* or at least, a *job* out of their marketing efforts. Believe it or not, Alot of people simply like writing articles and making a little extra cash every month.


Anyways, thats my opinion on why more people dont run with CPM (Or PPC, for that matter).

I don't agree with it being "mostly for branding purposes".

Buying traffic is extremely effective if you know what you
are doing as a direct response marketer.

Saying that CPM in and of itself does not provide you with
guaranteed visitors is true, but it is your research and your
placements that determines this.

It's far more effective than any PPC campaign because when
all is said and done you walk away at the end of the day
with some issues when running a PPC campaign.

For instance, you aren't going to be able to infinitely scale
out a PPC campaign. You are also wide open for creative
theft which makes your campaigns degrade quicker over
time which in turn means more money/time spent in creative
development.

There are a set amount of ad spaces for the highest performing
keywords on a search engine.

Consider that since you are also paying a fixed cost per CPM
that you are able to walk away with cheaper clicks if you are
able to target and optimize your ad well.

This means where your ads are being placed on a page and in
what context they are being displayed.

It takes a lot more skill and education to be successful with
this type of advertising. It all comes down to how well you
are able to track and analyze the data you are able to come
away with, how well you can test and optimize everything from
your ads to your landing pages, and how well you do your due
diligence with research on multiple different levels.

It's hard work to do correctly. Easy to learn, hard to master
since there are a lot of moving parts involved.

Learning it all will provide you with a genuine understanding of
what marketing is all about and will ultimately go on to make you
a much better marketer.

Not for the faint of heart or broke though.

A quick note for PPC people on re-targeting. There has been a lot
of evidence supporting the claim that a good re-targeting campaign
can lower your costs and increase your conversions when you begin
to re-market to people with display ads that have searched for or
clicked on your keywords.

Can't believe no one said this......

What do you need to advertise? ....money.

Some people have no extra cash. So why not write articles?

Especially if they are making money..... why spend more on advertising?

Pretty simple really.

Carlo.

Wrong. Actually You can scale a CPM campaign much easier, and if your doing your due diligence your converting your CTR and CPM into a CPC anyways. It's all the same thing really, your just paying for clicks.

The difference, is that if you stick to PPC platforms your limited to the sites inside a specific network - if you do CPM, the world is your oyster.

I agree with "learning the ropes". I think its important understand the mechanics of marketing before they shoot for paid traffic; but everyone acts as if you need a massive budget to start testing a campaign - you dont. You just have to be smart with your money; and have a plan.

People neglect math. The pump money into a campaign (ppc, cpv, etc) and they dont have any idea what the most they can pay per click, view, or impression is. Likewise, they dont read the statistics they get from those campaigns and optimize further - thats the BIGGEST reason most people fail with paid traffic.
Yep. Wont disagree there, though I will tell you to google the term "Caffeine Algorithm"

The "Law of Competition" doesnt really apply today. Whats simplest, and most popular, tends to stay most popular. Google makes people jump through flaming hoops to work with them; and they take about 60% of what you pay per click as there own profit - Thats not better, or more competitive, its a hustle.

But they provide a service, and make it easy to run an advertising campaign - so people use them anyways, because more often than not they dont know how to advertise any other way.


(Sorry for the rant, I've spent the last 6 hours recording training videos on media buying; but dont want this to turn into self promotion. - Long story short, I just spend a good hour talking about how network *screw* people half the time. Maybe their justified in taking a cut, but you dont really need them.)

When you say to expensive what is to expensive (contextual traffic)

Regards

Profit-smart - waiting to see you're offering. Bottom line for me is I've got a couple hunderd sitting in a PPV network but not touching it till I know what the heck I'm doing. I've gotten bits and pieces of info from some 'gurus' but not sure anybody's telling the whole story. What I have discovered though is that PPC does work but testing is an absolute MUST or you're money will almost literally grow wings!