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A Standard Review Site vs Individual Product Review Site

by kpierce
4 replies
Aloha!

I am not sure if I made myself clear with my title there.

Let me explain. I am doing keyword research (like right this very moment at 4:28am HI Time) and have been getting quite a number of profitable keywords with my targeted CPA offers that I'm working on to promote (mostly health related). My next step would be to purchase a domain name but this is where I am confused right now.

Which is much better, to register a domain for a website that reviews several products (eg. reliableproductreviews.com), or get a domain specifically for that product name (eg. productnamereview.com)?

I've been checking with SEO Quake and some domains that are ranking are product name based, and others are the standard review sites.

I've been telling myself to keep my mindset and not to be overthrown by the information overload I've been getting lately. I am presently following a system right now and I am keen on really doing it because I want to see results pretty soon.

Could it be just me or maybe because I am not sleeping yet at almost 5am that's making my brain all dull and slow lol. Darn, I couldn't even decide between the two. Help please

PS. I hope Kenster reads this and throws in his 2 cents
#cpa #domain name #individual #product #review #review sites #site #standard
  • Profile picture of the author soboer
    That's an easy one. Choose a landingpage with several products. They convert better. You have to think like a consumer. A consumer is very sceptical about a website with only 1 product.
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    • Profile picture of the author kpierce
      Originally Posted by soboer View Post

      That's an easy one. Choose a landingpage with several products. They convert better. You have to think like a consumer. A consumer is very sceptical about a website with only 1 product.
      Thanks for the quick reply on this one How about several different categories in one review site? Would that convert well? Like a one stop shop for product review of some sort. Or just one niche review site with several product (of the same niche) reviews in there?
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      • Profile picture of the author PPC-Coach
        There are two schools of thought on this:

        1.) Buy a generic review domain, (preferably buy an existing one that has expired for faster seo success), and put all the reviews there. If you're using wordpress, your next question will be, "do i use pages or posts for my reviews?". There's 2 differing opinions here too. Pages are more static and you can have comments on them, BUT they don't fit under the categories/tags and end up in the rss feed for your wp site. Posts however have dates attached and if you're writing reviews that are timeless, you don't want someone ignoring it because they read a date from a year ago on the post. So it's a tradeoff. I personally go with pages and use the xml sitemap generator to include the pages.

        2.) You can build a bunch of mini sites with exact match domains to match your keyword phrase exactly. This will get you ranked for that term, but it may be harder to rank for other terms because your site size is a bit limited and your site content is a bit limited. Also, if you're using adsense on a mini site, google might de-index it if they think it was just made for adsense, (Google is clinically insane too so I have no doubt they'd do this).

        I would go with building a big site full of reviews and just make your own category list in the sidebar for all the pages. That way it will be easier to get your new reviews ranked as the site will hold more power since it bigger. Mind you, you still have to do all the backlinking work too.
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        • Profile picture of the author kpierce
          Originally Posted by PPC-Coach View Post

          There are two schools of thought on this:

          1.) Buy a generic review domain, (preferably buy an existing one that has expired for faster seo success), and put all the reviews there. If you're using wordpress, your next question will be, "do i use pages or posts for my reviews?". There's 2 differing opinions here too. Pages are more static and you can have comments on them, BUT they don't fit under the categories/tags and end up in the rss feed for your wp site. Posts however have dates attached and if you're writing reviews that are timeless, you don't want someone ignoring it because they read a date from a year ago on the post. So it's a tradeoff. I personally go with pages and use the xml sitemap generator to include the pages.

          2.) You can build a bunch of mini sites with exact match domains to match your keyword phrase exactly. This will get you ranked for that term, but it may be harder to rank for other terms because your site size is a bit limited and your site content is a bit limited. Also, if you're using adsense on a mini site, google might de-index it if they think it was just made for adsense, (Google is clinically insane too so I have no doubt they'd do this).

          I would go with building a big site full of reviews and just make your own category list in the sidebar for all the pages. That way it will be easier to get your new reviews ranked as the site will hold more power since it bigger. Mind you, you still have to do all the backlinking work too.
          Thanks Coach! Now I know what to do...this is really helpful, specially that part about pages vs posts. I know I've seen somewhere either a WSO or a clickbank product exactly pertaining to this topic. Will try focusing on pages and we'll see from there. Will also build the review site with reviews under different categories. I better get back to work now.

          Thanks again and Aloha!
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