Cost Per Action?

by 21 replies
27
I never really understood the meaning of what this means...
I hear people saying you can get up to 50$ per "lead", whatever that means.
Could someone please describe the basics of CPA to me?
What I mean is:
Where to get involved in CPA?
How to get involved?
How does it earn me money?
What I need to do in order to make that money?

Thanks!
If I think of any other newbish questions on the matter, I'll let you know...
#ad networks (cpm/cpl, display) #action #cost
  • Most CPA companies are either lead generation companies or are bigger companies that do affiliate sales. When you hear $$ per lead, basically if you get somebody to fill out a form/survey you get paid $ for that lead. Email and zip submits usually pay around $1.50 per lead.

    There are tons of CPA companies out there that you can apply for. Some are strict on approving members, others not so much. Some do require a phone call to verify you and to make sure you have a good business marketing strategy.

    To make money you can either sell products and get paid for each sale, or do easier stuff like have somebody fill out a short questionnaire or email submit and get paid $1-2.

    Hope this helps.
    • [ 2 ] Thanks
    • [1] reply
    • Banned
      They pay you for getting people to take an action they deem desirable. Whether that be filling in a zip code, email, credit card or anything else. They have their reasons for wanting what they want and it's up to them to monetize people after you've gotten them to take the desired action.

      I personally prefer offers that payout more that $10 per lead. Otherwise you need to pump huge amounts of traffic to make it worthwhile.

      Bill
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  • i am not quite sure which way to go cuz i see cpa paid us only around $1.5 to $2 whiles other affiliate paid upto $15 or $20 with the same kinds of offer such as scholarships offer. how do you think? which one i need to go?
  • CPA,Cost per Acquisition/Action, is similar to CPL in that the advertiser pays when a visitor takes a particular action upon arrival at the advertiser's site. Again, these ads can be banners or hyperlinks leading directly to the website. The advertiser decides on the payable action, which might include downloading a game or program, purchasing an ebook, joining a course, or something else. The payout is determined by what is involved in the payable action and how much effort is required for the advertiser to make a profit, with rates ranging from cents to tens of dollars....
    • [1] reply
  • What is CPA
    CPA, or cost per action, is one of the hottest ways to make money on the internet today - and surprisingly many internet marketers have never even heard of it.

    The action that you get paid for is for your site visitor to fill out a form with some personal details, usually an e-mail address or zip code, and submit it.

    That's all! No pre-selling, no refunds, no long sales pitches or any of the hundreds of other traditional affiliate marketing woes to worry about. When done correctly, CPA is one of the simplest ways to monetize a website.

    Advantages of CPA

    There are many online business models that are highly profitable, but they have existed very much in the background due to the fuss that has surrounded Google AdSense, Google AdWords and traditional affiliate marketing.

    CPA is certainly one of these "hidden treasures" ... Until now, that is! The fact of the matter is: providing leads (potential customers) is much easier than selling products. It is far, far more profitable than other online advertising models. And generally speaking, CPA can be used with the vast majority of websites.

    In truth, CPA is where the big dollars change hands, because the large companies will spend millions to get new customers, and there are a lot of big players in this game.

    More and more online marketers are discovering the highly advantageous nature of the CPA system. Indeed, for the direct response advertiser in particular, CPA is now considered to be the optimum method of buying and selling online advertising.

    Firstly, what makes promoting CPA offers so attractive is that the user generally doesn't have to buy anything. Instead, they're just required to enter their personal information, and once they complete the lead, YOU earn commission.

    Secondly, the advertiser themselves ONLY pays for the ad when an action has occurred, whereas previously they may have been paying for newspaper ads or Google AdWords clicks - both upfront costs to the advertiser...

    This means that advertising revenue is never wasted. In fact, every cent the advertiser spends achieves the desired result, whether that's a form being filled in or a visitor signing up for a free newsletter.

    I hope this helped

    Regards
    ~Sam~
    • [ 2 ] Thanks
  • Yes, Samrath pretty much nailed it on the head. It is ALOT easier than trying to sell an ebook or a product. Done properly it can be very LUCRATIVE.
  • A lot of affiliate networks now are not just limiting themselves to offering cpa offers. they are branching out into other forms of advertising.
  • big thanks for sam. CPA would be a hidden treasure, and many online publishers(warriors) in my country doesn't pay whole discussion for this, they keep the secret until I find WF...
  • CPA is a good way to earn money. If you know any promotional methods of how to drive traffic to a site, you may use them to attract sign ups to other sites who will pay you.
  • You can try AdscendMedia, Adworkmedia and a2ads as they are genuine and approve accounts for fresher in few hours only..

    Best of Luck
    • [1] reply
    • HEY !

      I Need some interesting CPA books please, in order to learn the principles .

      thanks.
  • You will be paid when an desired action will be completed via your affiliate link. Viz: sign up, survey, download or pin submission etc. There are many CPA websites for that first you have to register and after the company approves your request, then you can promote their offers. Currently, i am promoting one offer for sign up and if a sign up is completed by my affiliate link they will pay $25 and $50 respectively according to preset prices!
  • Does anyone have a video on how to set up a sales page in wordpress for a cpa offer and how to link it to that page.
  • A lot of information about CPA marketing you want to know.For this you may take a look at the following link.There is complete information about CPA marketing in there-
    CPA Marketing - How To Make Money With No Site, No Skill Nor Money
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  • 27

    I never really understood the meaning of what this means... I hear people saying you can get up to 50$ per "lead", whatever that means. Could someone please describe the basics of CPA to me?