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The Elusive Link Between EPC & CPA Rate

by Apollo-Articles
5 replies
Hi Everyone,

I'm just starting in CPA offers and one of my preconceptions was that if an offer had a high CPA rate then the more likely its EPC rate would be high. Since you'd have to convert less to earn more. However when looking at the top EPC offers there doesn't seem to be a direct coloration.

Why is this?

Can anyone give me their generic yay/nay criteria when looking at offers to promote, so I know what to avoid.

Many thanks all,

Sam
#cpa #elusive #epc #link #rate
  • Profile picture of the author DanGlobalizer
    A high CPA is meaningless if it doesn't have the EPCs to back it up. If you're interested in running an offer, you should always split test it between two or more sources to see which source gets you the highest EPCs.

    Sometimes a leadgen offer with a $2.00 CPA could outperform a $40+ rebill offer - it's all about how it converts, and what the EPCs are. That's the truest gauge to offer performance.
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    • Profile picture of the author COPEAC Stephen
      Your preconceptions are common but like Dan said, EPC is the true gauge to look at when evaluating which offers to run....Digging in deeper, you should request information from your network about what traffic types yield the EPC you're seeing. The EPC could look very appealing to you but if all the traffic thats hitting the offer is display and you're an SEO publisher, that data is not relevant to you.
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  • Profile picture of the author Apollo-Articles
    Thanks for the replies, when you say "which source gets you the highest EPCs" by source what do you mean?

    @Stephan, thanks for your reply. I actually applied to your publisher network yesterday under the username: sam132, I look forward to potentially working with you.

    Many thanks,

    Sam
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    • Profile picture of the author COPEAC Stephen
      Originally Posted by Apollo-Articles View Post

      Thanks for the replies, when you say "which source gets you the highest EPCs" by source what do you mean?

      @Stephan, thanks for your reply. I actually applied to your publisher network yesterday under the username: sam132, I look forward to potentially working with you.

      Many thanks,

      Sam

      Taking care of the application right now for you Sam...you should be all set in the next 5-10 minutes and just so you know, when you see EPC data when you're looking at offers inside of COPEAC, that data is already being pulled from publishers that use the same methods of promotion that you use. So the post i made above, our platform takes that into account and tries to provide you with relevant data based on your traffic types.

      Please let me know if there is anything i can do for you besides getting that account up and running.

      i look forward to working with you.
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  • Profile picture of the author Apollo-Articles
    Great! Thanks Stephen, from what I've seen so far I'm very impressed with this network.

    Thanks again,

    Sam
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