Facebook Ads for CPA?

Hi guys...I'd really like your input to see if I'm on the right track. First, a bit of background on me.

My expertise is in conversion optimisation. I have squeeze pages performing at over 60% and funnels at over 8% to high ticket memberships. I pay others to do traffic gen for me within parameters I set (SEO), but I'd really like to get into the CPA field based on what I've read here and on other forums.

Have some experience with PPC...not a huge amount...but feel I understand it pretty well. I want to try out some CPA offers on FB with a $2k a month budget. Not too worried if I lose this as long as I learn something useful, but would obv prefer not to lose it.

My thinking is that I want to be able to use FB's unreal targeting options and viral potential.

Before we send any traffic, we'll put our split testing tool onto the landing page and test 15 on page variables at a time. This sets the page up nicely for driving traffic so we are collecting data from day one. Can usually get pretty fast optimisation using my tool.

Will look at niche leaders and copy basic, common landing page elements and work from there with design and copy elements.

Then, once landing page is ready, follows the FB ads. Since I want to test images, headlines, copy and calls to action, I looked for an auto ad creator and up-loader and was amazed when I coundn't find one for less than several thousand a month, so I made one which uploads about 60 ads an hour while I sleep. I can create thousands of ad and targeting variations in less in less than an hour and upload them while I sleep.

This lets me test which elements of the ads and targeting options are performing and enables me to track conversions at the ad level and more.

Then I will use the bulk uploader to get all the images and copy etc onto FB and let the adverts run for a while using a $100 a day budget to get some feedback from FB users.

You're allowed 13k impressions from FB to guage ads response, I read on Shoemoney, before a slap for low CTR ads...so at 0.8%, that's @10 clicks. Is this right?

Am going to rotate several very similar CPA offers (like multiple dating offers) on the landing page (or do I need to do this on another page and get users to click through the landing page to the rotated pages to remain compliant with FB's terms?) to find out which one converts with which ad/demographics to give me the best bang for my buck.

Optimising Going forward:

1. Will see day parting through google analytics to see what time periods I can weed out
2. Will remove geo areas that are generating clicks but not sales after they should have generated 4 sales at the prevailing average conversion rate
3. Will remove ads that have a CTR which is below 0.08
4. Will reduce spend on ads which have a break even conversion rate
5. Will reduce spend on ads which have a very high CTR
6. Will look at responder profiles report to see if I can see anything there which stands out like common interests etc to scale the campaign.

Goal is to get CPC down to 0.18c (under the house CPM rate of 23c I read) and switch over the CPM once all this has been done.

Analytics:

Tracking in G analytics via ad specific tracking ID's:
Sales performance based on advert, location, time of day, photo, headline, body text, call to action

Don't understand FB analytics very well, so I'm guessing here a bit, please correct me if I'm wrong...will know more once I get in and have a play around:

• Track KW's from FB in Facebook analytics
• Track age groups in FB analytics
• Track income brackets in FB
• Track conversions in my tracking script to see what ads/ad elements/keywords/geo areas I can weed out.

OK, this is already a very long post...sorry for taking up so much of your time and I appreciate you taking the time to read it, so I'll end it here and look forward to your comments/observations.

Any improvements? Am I on the right track?

All the best

Barry