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Your experiences with PPC - custom landing page or not?

by mutatedllama
2 replies
Need some advice, I've just joined a couple of CPA networks and have £35 in my Adwords account so can't split test right now.

I've found an e-mail submit offer that converts well. In your experience is it best to go straight to the offer page or go to a (custom) landing page that then links to the offer page?

Thanks from a CPA noobie
#custom #experiences #landing #page #ppc
  • Profile picture of the author Delarox
    Adwords dont like direct linking. You say the offer converted well...was that with a lander or DL? if you dont know the answer, the only real way is to split test really. Theres no magic answer
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    • Profile picture of the author JasonWestwick
      As Delarox states there really is no way to know without really testing it, if you've only got £35 and aren't going to split test or invest more to split test then you are doing yourself a disservice.

      Simply put you don't know what your audience will respond to, you simply have to test what converts, from heading to body text to landing page. All these elements will need to be tested for your campaign to run at an optimal level. Sure you make make a few bucks while spending that £35, you may even run a little bit of profit, but if you don't have funds to follow up and test more or scale further if you hit a winner then by the time your funds come through the offer may be dead and gone.
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