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Beginner Use PPC or CPV for starting out CPA marketing

by syedasim786
10 replies
Hey guys,

what do you think would be the easiest way to start into CPA marketing, using PPC from Bing as a traffic source or PPV traffic to email/zip submit offers?

I plan on using a $500 budget to begin this venture, let me know what you guys think?
#beginner #cpa #cpv #marketing #ppc #starting
  • Profile picture of the author ChrisBa
    Either ppc or ppv would be a great way to start. I also recommend starting off with lower paying offers like email submits as they are typically easier to convert.
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    • Profile picture of the author 1GreatCPA
      Originally Posted by ChrisBa View Post

      Either ppc or ppv would be a great way to start. I also recommend starting off with lower paying offers like email submits as they are typically easier to convert.
      I am agree, Email/zip is easier than any other vertical in CPA marketing.
      If networks don't shave your conversion, You pay get up to 30% conversion s on your clicks.

      PPC with 7search and adbrite is also good.

      Thanks
      Alex
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  • Profile picture of the author PPCprof
    nope, i wouldnt agree on the other hand.

    go for targeted is the key.

    eemail submits dont work as easy as u think.

    in my early days i started out doing those and i send tons of targeted traffic and 2 converted.

    i spent $50 on ppv on the demographic and category and everything and it got 2 conversions giving me $2+ all in all as the offer is paying out $1+.

    so i would rather target like bigger offers that payout $75 [accuquote] per lead and target insurance related demographic.

    so even if i had a 2 conversion i would already cover my cost.
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    • Profile picture of the author JasonWestwick
      Originally Posted by PPCprof View Post

      nope, i wouldnt agree on the other hand.

      go for targeted is the key.

      eemail submits dont work as easy as u think.

      in my early days i started out doing those and i send tons of targeted traffic and 2 converted.

      i spent $50 on ppv on the demographic and category and everything and it got 2 conversions giving me $2+ all in all as the offer is paying out $1+.

      so i would rather target like bigger offers that payout $75 [accuquote] per lead and target insurance related demographic.

      so even if i had a 2 conversion i would already cover my cost.
      Email submits have their place but personally I like to go with a middling offer, something around $4 payout. That way you have sufficient margin to make it worthwhile and if the campaign sticks and become profitable then a pay bump can bring in a very tidy sum.

      I completely understand what you mean by running higher payout offers and that's great if you have the experience and capital behind you to carry that off, but remember, this member is new and only has $500 to invest. Therefore making running higher offers like that foolish and nigh on impossible.

      Simply put, if they are using Cpv traffic and are only targeting 10 keywords or urls (which is a tiny tiny amount) then they are going to have to run $75 dollars worth of traffic to each target just to establish whether it is a profitable url/keyword and worth keeping and investing more money into.

      So that's $750 right off the bat in testing and of those 10 targets they might not even find one profitable url/keyword and are back to square 1 with no funds, not habing learned a great deal and probably extremely demotivated and unlikely to invest in paid traffic again.

      Obviously you would look to run more than 10 targets to make a test worthwhile and with that they would be spending even more money.

      I know the rewards may sound great but without sensible financial planning and investing wisely, then you'll be completely cleaned out before you even get going.
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  • Profile picture of the author sammy123
    CPA would be m advice, because in PPC you need great experience for biding..
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  • Profile picture of the author jordanberg2311
    u can try direct linking email submit with 7search or any other tier 2 ppc first.
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  • Profile picture of the author PPC-Coach
    Newbies love email submits because of how easy it is to convert. I agree with using them to learn the ropes of CPV or PPC, but then move onto bigger offers once you know the systems.

    As for which to start with, up to you. They're each a bit different in execution but as long as you have solid tracking in place, you'll be fine.

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    • Profile picture of the author imback
      Originally Posted by PPC-Coach View Post

      Newbies love email submits because of how easy it is to convert. I agree with using them to learn the ropes of CPV or PPC, but then move onto bigger offers once you know the systems.

      As for which to start with, up to you. They're each a bit different in execution but as long as you have solid tracking in place, you'll be fine.

      I agree with you also. Start small and build up. The biggest and hardest part in my opinion is just setting up a solid tracking system and learning how it works.

      Once you get that down it is easy going from there.

      CHAD
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  • Profile picture of the author VincentK
    You should definitely use PPC for email submit offers. But again, like Jason said, you will want to get an offer that pay around $3 to $4 so you have a safe margin there. The ones that are paying under a dollar is a no no if you are running PPC traffic.
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  • Profile picture of the author syedasim786
    Hey thanks guys for the advice and tips, they are very helpful.

    I have used CPV and PPC before for CPA offers, and I have used email/zip submits offers for CPV traffic however was never able to make them go profitable.

    Out of a 100 clicks I would get 2-4 conversions and have spend a lot more than what I had made. I hear short form offers and marketing such as debt, insurance, time share, auto insurance, and dating work real well for CPV, so I am going to try promoting those types of offers using CPV.

    I am using a Tracking tool that is designed to track everything from dollar amount being spent, my Cost per acquisition, all of the vital metrics I need for CPV marketing.

    I understand the more money you have for investing the better, but I would like to know what would be a good amount of money to initially start and invest with for CPV to CPA marketing? I plan on using $700 a month for CPV traffic, and I have spent the past 4 days spying on Pop up ads, adware ads that people are using to drive traffic to CPA offers to analyze how I would like to structure my landing page.

    So I guess in conclusion I am going to start off with CPV traffic and begin promoting short form offers that pay out $3.50-$5 dollar range and more specifically lead gen offers in the insurance area. I will post my results on another thread if people are interested, I understand this is a business where you win some campaigns but loose many campaigns especially if your starting out to learn the ropes. So in my mind I am telling myself that the $700 initial investment is for training, and buying data, rather than making a quick ROI.

    If you guys have any suggestions, tips, etc on how I should begin or how many targets/keywords/urls I should be bidding on per offer than please let me know.

    Thanks
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