Day 1 FAIL: Facebook ads > Fan page >CPA offer

So I am one of those guys who likes to learn from my mistakes and failures, so I wanted to share with you my day 1 story of Facebook Ads to CPA offer failure.

There are a lot of case studies and success threads on here that are really inspiring but I think we also need to dissect or mishaps and learn as a community so we can be better marketers.

So a few days ago I got a tip from a fellow warrior about a really cool facebook CPA method. I checked out the WSO and really dug the whole setup.

I won't go into details but it basically integrated a Facebook fan page promoted by facebook ads. The ad brought the visitor to a tab where they liked the page and there was a way to get the visitor on your email list and offer them a quick email/zip submit cpa all at the same time.

I built a fan page around the strength training muscle building niche. Its fitness which is popular and its something i know very well.

So I set it all up and ran the add and started getting a pretty good ctr for facebook and a good amount of page likes. Problem was the email list sign up and CPA offer were not converting once the visitor 'liked' the page.

So I know 2 things were working.

1) My ad copy was good enough to get click throughs at a decent rate
2) My fanpage landing tab design was good enough to get the page 'likes'

But after that the funnel broke down.

After the visitor liked the page they only needed to click one button to sign up to the email list and 'enter to win their free gift' in this case it was an ipad cpa.

problem was they were 't clicking to get their free gift or sign up for the email list. I was promoting a free Muscle Building Ebook to entice the click along with the chance to win the ipad2. Yet it was not converting.

So I looked at the image ad i had promoting the email list/cpa and realized it needed some work.

So I re-did the image made it look more slick and engaging for the niche.

I ran the ad again last night and same thing....good clicks, good likes, no conversions.

here are my current stats for this campaign:

Reach
4,910
Frequency?
13.2
Social Reach?
27
Connections?
55
Clicks?
80
CTR?
0.123%
Spent?
$48.16

3 signed up to the email list and 1 CPA conversion $1.40

YIKES!!!! Can you say FAIL?

So here are my thoughts of what could be going wrong.

• Males interested in building muscle and strength training techniques don't want an ipad2.
  
• Are too smart to fill out an email submit offer like this
  
• The free ebook i'm promoting isn't good enough
  
• my landing page post page 'like' isn't convincing enough

As you can see there are a few things to test. It's just a matter of how much $$$ I want to spend to figure it out.


Any thoughts?