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Facebook Dating Case Study 1 - NEED ADVICE

by somebody113
15 replies
Hey Guys,

I'm doing pretty well on other traffic sources (Ad center, etc) and looking to conquer Facebook. I've had a luck playing angles on different ethnic groups on other traffic sources, so I figure that same approach would be viable on facebook. I was able to get my account CTR to about 0.2% from international offers so my account cpc have come to reasonable levels.

Offer:

Find Me Love - $5.50




Creatives


Headline: Asian boyfriend wanted

Body Copy: Looking for a girlfriend? Our female members are requesting more Asian men. Join FindMeLove 100% free!


Sample Images:





Campaign Setup

Campaign - 1 Image per Campaign, to ensure that all creatives get impressions
Daily Budget - $7.00 Per Ad
Bid: $0.95 ($0.56 - $0.90 Suggested)


Targeting


Campaign Angle: Targeting Asians (Interests listed at bottom of post)
Age: 18-30
Demo Size: 35,261 (seemed a little small but something good to start with)


Results:

Started with 15 images to just see if I'd get some traction

Revenue: $0.00
Cost: 56.30
Clicks: 71
Conversions: 0
CTR: a few ads made it over .1% CTR
Net: 56.30 Loss




Interests:

a foodie
noodle
mandarin
asia
taiwan
badminton
china
cantonese
fishballs
Satay
Fried rice
Wonton
Cantonese restaurant
Shahe fen
Stinky tofu
Laksa
Satay
Jangan Hina Orange Sarawak
Mie goreng
Nasi lemake
Rojak
Krupuk
Spring Rolls
egg roll
dim sum
congee
jiaozi
chicken fingers
popiah
Fried Rice
Satay
Nasi Lemak
Nasi Goreng
Taho
asia
asian
japanese
chinese
korean
vietnamese
hmong
Filipino
Thai
Cambodian
Khmer
India
Indonesian
lao
asia
asian
japanese
chinese
korean
vietnamese
hmong
Filipino
Thai
Cambodian
Khmer
India
Indonesian
lao
asiasoft
asianet
asiago
hbo asian
HBO asia
animax asia
cnbc asia
southeast asia
asian man records
asian people
asian football confederation
asian dub foundation
asian american
asian cuisine
badoo
#advice #case #dating #facebook #study
  • Profile picture of the author Mahmoud Selman
    Why don't you have dating and online dating in your interests?
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  • Profile picture of the author reigovilbiks
    that is just too many interests, they are not keywords like in google..they are interests, try laser target with maximum 2 or 3 interests : asian girls, asian women, filipina girls, japanese girls etc..
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  • Profile picture of the author Matthew NY
    Find me love never worked for me. Just saying. I wouldnt Direct Link it. The LP for it sucks in my opinion.

    I suggest preselling the "love idea" in your ad copy. I know that "Finding love" is a big step above dating. Love is a big word, you need to foster that idea.

    Also, you have WAYYYYY too many interests. Consolidate that a bit.
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    I will guide you the whole way there.
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  • Profile picture of the author aminur
    To be honest your Like and interest Targeting totally done wrong ( china, india etc etc) those are countries man, this is not holiday campaign lol .

    . Okay so you are going to target Male for example. you need interest such as

    online dating
    dating
    asian girls
    hot asian girls
    asian womens
    chinese girls
    japanese girls
    hot blonde girls
    ...........................
    .................. ( you can target some next level stuff Lol..

    i hope you get the pictures. Yo need to target like minded people who are interested meeting or dating Female or Male.


    cheers
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    • Profile picture of the author jeffrey73
      WAAAAAY too many "non-targeted" interests in there.
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      • Profile picture of the author somebody113
        FB Case Study to Profitability Pt. 2

        Hey Guys,

        Got some help from the peeps at PPVplaybook ( no this isn't a plug ). So that's where the quotes came from, I'm gonna try and clean this thing up and make it profitable, lmk what you think. fresh tits at bottom



        Originally Posted by Corey View Post

        I see what you are saying. What about rotating an asian dating offer in there to split test it against Find Me Love?

        Originally Posted by andyvon View Post


        Focus on creating a "smooth" sales funnel with the same theme from the ad all the way to the actual signup page.

        Edit: Oh, and I would remove "asian dub foundation" from your targeting, which is a British Alternative Band


        Originally Posted by yabby View Post

        i wouldn't spend 7$ per ad but instead on the offer, and see per targeting angles if i can conversions or not.

        Another way to find asian is:
        1) target people that like a city in asia (chances the person is originally from that city)
        2) people that did study at some asian university




        Changes in Strategy


        1. I'm going to rotate 2 offers, Black People Meet and Rich Men. For the newbs out there, there's an awesome script on ctr tard for rotating offers, I'm worried though, will facebook ban you for rotating your offer? It's inconsistent with the ad copy. Don't wanna lose my account

        2. Hey Yabby, I can't seem to find a demo of Asians big enough (over 30k) with the following criteria

        1. Split testing in age groups of 3-5 years
        2. 2-3 Related Interests Tops. Tried the city thing, like Beijing, etc etc, demos for dating offers (single, Interested in) are too small
        3. Targeting only 1 city at a time.

        So.... we're going to try black people

        Instead of targeting 1,000,000 interests like I did in the last one, I did some demo research on cities that had heavy black pouplations, and chose a city with a heavy black population to target.

        3. Black People Meet does not allow landing pages, but Richmen doesn't care, so I' Created a Custom Lander.



        Offers:



        The only alternative to Richmen I could find was mate1 with the black LP since most of the black specific offers only want 30+ Traffic


        Richmen.com- $3.40




        Mate1- $2.50 - Black LP






        Creatives


        Headline: Want a rich boyfriend?


        Body Copy: 1000s of verified rich men in your area looking for women to pamper. Guaranteed min. 80k/yr incomes. Join FREE @ Richmen.com


        *They seemed picky about user attributes with regards to black people, so I had to keep the copy generic


        Sample Images:





        Campaign Setup

        Campaign - 1 Image per Campaign, to ensure that all creatives get impressions
        Daily Budget - $7.00 Per Ad
        Bid: $0.95 ($0.56 - $0.96 Suggested)

        I'll probably stop the campaign at 2x the payout and assess how its doing before I proceed


        Targeting


        Campaign Angle: Targeting Black Women Via Geo targeting, I only picked 1 city
        Age: 18-30
        Demo Size: 30,261 (seemed a little small but something good to start with)


        Results:

        Started with 15 images to just see if I'd get some traction

        Revenue: TBA
        Cost: TBA
        Clicks: TBA
        Conversions: TBA
        CTR: TBA
        Net: TBA
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        • Profile picture of the author Naveen K
          Originally Posted by somebody113 View Post

          FB Case Study to Profitability Pt. 2

          Bid: $0.95 ($0.56 - $0.96 Suggested)
          Always bid 5 cents more than the suggested lowest bid.
          So try bidding $0.61 for this.
          You are going to get same quality of traffic even if you bid for $0.61 or for $0.95. But If you had bid for $0.95 then you would have got more clicks on your ad in less time and in if you go for $0.61 then it would take little more time than the first one.
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          • Profile picture of the author somebody113
            Originally Posted by Naveen K View Post

            Always bid 5 cents more than the suggested lowest bid.
            So try bidding $0.61 for this.
            You are going to get same quality of traffic even if you bid for $0.61 or for $0.95. But If you had bid for $0.95 then you would have got more clicks on your ad in less time and in if you go for $0.61 then it would take little more time than the first one.
            Really? I might have to look into that, so I don't bleed out as much $$ when I'm testing
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            • Profile picture of the author Naveen K
              Originally Posted by somebody113 View Post

              Really? I might have to look into that, so I don't bleed out as much $$ when I'm testing
              Yes mate just try and let us know your results.
              Signature

              PPV PowerStar ____[WSO of the Day]____
              Make Constant Income with PPV Traffic

              $$$$$$~~~~>> BoxOfAds.com - Best PPV SPY Tool- use Coupon Code "NAVEEN50" to get $50 Discount<<~~~~$$$$$$
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            • Profile picture of the author somebody113
              Revenue: $17.10
              Cost: $20.20
              Clicks: 26
              Conversions: 4
              CTR: most less than .1%
              Net: -$3.10


              Still lost money on this one

              So the good news is that I didn't throw $50 out the window like last time and it appears that mate1 actually outperformed marginally, though its a small sample size.

              The road to first profitable campaign is pretty clear, just gotta get some higher quality images up =)


              Couple of Optimization questions:

              1. Once I find a batch of profitable ads, my current daily spend is $7, do I increase that?
              2. How long do ads usually stay profitable on a demo size of 50k & 100K respectively?
              3. Let's say my demo size is 100k, and I find 3 profitable ads, how many more should I try and find before I start losing leverage?
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  • Profile picture of the author zlc000190
    pretty good, i need a small budget one to follow. no more than 200$ will be nice.
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  • Profile picture of the author outwest
    Interesting I would like to see more case studies like this
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    Tech article writing .Native English Speaker(with Proof)
    specializing in SmartPhones , Internet security, high tech gadgets, search engines, tech shows, digital cameras.
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  • Profile picture of the author crysper
    Very useful case study. Try with more images to get higher CTR, so you can break even...
    Don't give up.

    Tip: try with a heart shape ad image...see in my signature, you may get a higher CTR.
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  • Profile picture of the author williamrs
    The first offer is wrong... The screenshot yu have is of AdultFriendFinder. FindMeLove automatically redirects people from certain countries to that site, so you need a VPN to see the real page.

    Also, your interests are very broad and make no sense to me.

    Take a look on my free Facebook PPC guides, they may give you an idea on how it works:

    http://www.warriorforum.com/ad-netwo...ing-money.html

    http://www.warriorforum.com/ad-netwo...ing-leads.html


    W
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    >> Download Now <<
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    • Profile picture of the author outwest
      Originally Posted by williamrs View Post

      The first offer is wrong... The screenshot yu have is of AdultFriendFinder. FindMeLove automatically redirects people from certain countries to that site, so you need a VPN to see the real page.

      Also, your interests are very broad and make no sense to me.

      Take a look on my free Facebook PPC guides, they may give you an idea on how it works:

      http://www.warriorforum.com/ad-netwo...ing-money.html

      http://www.warriorforum.com/ad-netwo...ing-leads.html


      W
      Thanks for those guides
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      Tech article writing .Native English Speaker(with Proof)
      specializing in SmartPhones , Internet security, high tech gadgets, search engines, tech shows, digital cameras.
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