What I Have Learned About Plenty of Fish - An Awesome Traffic Source for Dating!

Hey Warriors!

I like to pop in here every once in a while to drop my knowledge and help people starting out. After all, I started in this industry from dabbling in the Warrior Forum.

Anyhow, even though I am relatively new to paid traffic, I've really enjoyed it. I am learning quickly and have a nice amount of campaigns under my belt right now. My most recent endeavor has been Plenty of Fish.

Now, for all of you that don't know what Plenty of Fish is, it's a FREE online dating website. Their members are very active, and best of all - they have GREAT advertising opportunities. They have one of the best advertising platforms I've seen. Their demographic targeting options are unparalleled.

Coming from Facebook's platform previously, PoF was a walk in the park. They actually have competent people approving/disproving ads, and they do it all in a timely manner. In addition, they have a fantastic blog where they give tips and tricks to getting those great CTR's you're looking for when making your creatives. The website is:

Ads.pof.com Blog

If you're starting out, I suggest PoF as a nice place to start. ESPECIALLY if you're vertical is Dating. What better place to promote DATING than on a DATING website, right?

Now you may say, Matt - aren't there TONS of Dating ads on there already? The competition must be fierce! Well, I can say there is definitely competition on there, but here are some tricks I have come up with to differentiate yourself on PoF.

1. Don't be afraid to test obscure ideas. Instead of looking for images of just nice looking guys smiling, look for guys flexing and smiling. Look for guys with their pets, look for guys with kids. If you are promoting to guys, look for girls wearing a costume, or look for a girl on a phone. Anything in an image that will look different than the norm has tended to perform well for me.

2. When testing, use the "ThunderDome" method. A friend of mine calls it the ThunderDome method because well, it's got a gladiator type feel to it. Submit 100 or so creatives when you start a campaign. Make them all inactive, and then test 5 ads at a time. Then, it becomes survival of the fittest. If the ad doesn't get any clicks after 1000 impressions, make it inactive and put in a new image in its spot. This way, you can quickly test images in an organized manner. You score the good images fast this way. For someone such as myself with no huge budget, it seems to be the best bet.

3. Make your ad-copys have different headlines. Yes, simple works, but simple and creative works better. You can just do the classic "Need a Girlfriend? Find one Now!" headline. It's straight and to the point, but do you know how many ads people see like that per day? Ad blindness sets in quickly on PoF, so you want to make sure you get around that by being different. Instead, say something like "I Bet You CANT Resist Our Women!" A simple idea like challenging your target can be the difference between your .1% ctr and a .3% ctr.

4. Split test offers. Even if its the same goddamn offer. Try different networks out. You will be surprised on how even the same exact offer will have dramatically different results. I've had networks give 0 conversions over 30 clicks, and the exact same offer had 8 conversions over 30 clicks. Whether it be coincidence or something shady going on in the back end, you want to do anything in your power to prevent yourself from getting shafted.


I hope some of these tips helped. Keep testing, keep working, and get rich. Enjoy your weekend everyone!

:: Matthew NY