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Scratching my head over quality scores in Bing...

by MTVida
7 replies
Hi everyone,

So I think I pretty much understand the theory of quality scores, but I have some odd things happening in several campaigns of mine.

I'm promoting a site that sells retail products, direct linking. All of my keywords are either the product names or are closely related. Landing page relevance and user experience are all fine, but keyword relevance is all over the place, anywhere from 2 to 10.

Supposedly, low quality scores will make my ad less likely to be displayed, but my highest traffic keywords are generally the ones with the lowest scores. There doesn't seem to be any correlation I can see with the CTR.

Some of the most closely related keywords will have vastly different scores too. Like Mickey Mouse Shirt L will have a score of 9, and Mickey Mouse Shirt XL will be down at 2, just as an example.

Anybody have any ideas of what's going on, or of things I should try?

Thanks
#bing #head #quality #scores #scratching
  • Profile picture of the author Mahmoud Selman
    Originally Posted by MTVida View Post

    Hi everyone,

    So I think I pretty much understand the theory of quality scores, but I have some odd things happening in several campaigns of mine.

    I'm promoting a site that sells retail products, direct linking. All of my keywords are either the product names or are closely related. Landing page relevance and user experience are all fine, but keyword relevance is all over the place, anywhere from 2 to 10.

    Supposedly, low quality scores will make my ad less likely to be displayed, but my highest traffic keywords are generally the ones with the lowest scores. There doesn't seem to be any correlation I can see with the CTR.

    Some of the most closely related keywords will have vastly different scores too. Like Mickey Mouse Shirt L will have a score of 9, and Mickey Mouse Shirt XL will be down at 2, just as an example.

    Anybody have any ideas of what's going on, or of things I should try?

    Thanks
    Try to make your ad title, body and keywords related to your website content.
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    • Profile picture of the author MTVida
      Originally Posted by Mahmoud Selman View Post

      Try to make your ad title, body and keywords related to your website content.
      I'm trying to make my ads pretty relevant. I even have different ad groups set up that target the specific brands that the related keywords belong to. I suppose I could try some different ad copy and see if it affects anything.

      The other thing is, does it really matter? Seeing how I'm getting more clicks on keywords with lower scores...
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  • Profile picture of the author Mahmoud Selman
    Most important thing is to get the conversions, If the clicks converts then its fine.
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  • Profile picture of the author Roll3rBoX
    I'm trying to figure this out myself...any solution yet?
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    • Profile picture of the author MTVida
      This is what I understand quality scores to be:

      There are three components to your score: Keyword relevance, Landing page relevance, and Landing page user experience.

      If there are problems with the second two, you can make changes to your landing page to improve the score. Or, if you are direct linking, you'll probably need to create a landing page to improve the score.

      I've read that keyword relevance has to do with the click through rate of your ads, but it doesn't seem to hold true with my situation.

      Like I said earlier in my example, I would think that if my landing page were selling all sizes of mickey mouse t-shirts, "Mickey Mouse Shirt L" and "Mickey Mouse Shirt XL" would score the same... but it seems not to be the case.
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  • Profile picture of the author ekfaysal
    i have noticed that Bing thing been lagging alot when it comes to QS. i have reported it saveral times
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