AdBrite - 3rd party data - How does it exactly work?

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Hi everyone!

I want to do some media buying on AdBrite, and I'm stuck at the targeting settings...
I read somewhere, that the internal AdBrite targeting sucks (age, gender, categories) and that it's best to use 3rd party data.

I want to target by OS, age and gender...

I have AdBrite categories to all
I have AdBrite age to all ages
I have AdBrite gender to both

In the 3rd party data panel I have set: AdBrite OS targeting, Rapleaf age & gender...

Is it okay this way, or should I enable the internal AdBrite targeting also?
I don't want to lower the volume or miss good sites with bad setup...

Is Rapleaf (0.2 CPM) a good data provider, or should I go for another like exelate (0.5 CPM)?
And what if I chose more than one data provider for one option? For example age...will things get mixed up?

I hope someone with AdBrite experience can help me here...
#3rd #adbrite #data #party #work

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