6 replies
Hi,

Can someone please educate me on how the Peerfly Payouts are calculated, so I can work out my PPC Budget.

Also, why are some of the Payouts under $10. Is this because they are high converting/turnover offers?

Thanks
#payouts #peerfly
  • Profile picture of the author ChrisBa
    This question is best for your AM

    Networks like peerfly wouldn't dictate the prices as much as the merchant, the merchant would set a price based on how much a lead is worth to them and networks would take their percentage and pass the rest off to the affiliates
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  • Profile picture of the author Greedy
    Just the advertiser choice, it reflects how much info/money the user has to give to convert.

    Also how valuable to the info is.
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    • Profile picture of the author madeguy190
      Yes I know alk of that.

      I mean what the true meaning behind the EPC and CR. they say the EPC is not a true correlation of a payout etc

      Thanks
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      • Profile picture of the author MTVida
        EPC is the average amount that's earned for every click sent to the offer. CR is the percentage of clicks arriving at the offer that convert. The CR of an offer, multiplied by the offer payout will give you the EPC.

        The network EPC for an offer is a network-wide average for all the affiliates that send traffic to an offer. These numbers should be used only as a guide, as different affiliates will be sending different types of traffic that can have drastically different conversion rates. I like to use it as a rough guide when I compare similar offers to see which one performs better.
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  • Profile picture of the author madeguy190
    So really its just a guide and maybe it will be a few cents less, so the only way to find out by running the offers?

    Thanks
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  • Profile picture of the author madeguy190
    So are the payouts low because they are high turnover products?

    Thanks
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