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Yahoo Ads and Education Lead Conversions

by unifiedac
3 replies
Hello,

I recently received a cold call from a Yahoo marketing manager. They were extending me some bonus dollars if I sign up for a campaign. I am considering using paid advertisements to drive traffic to my career/education websites. These sites connect students with potential training and degree programs in their area or abroad.

The conversion rate for my traffic is not that great (1-3%), which is another discussion entirely. I generate about $12-20 per conversion. The manager said they could offer me about $0.20 per click for my keywords. Meaning, I would get roughly 500 targeted visitors for $100. With my conversion rate I could convert between 5-15 visitors, potentially resulting in $60-250 in revenue. There is a gamble there, but also a potential for decent return.

Has anyone had success using paid ads on sites that use Quinstreet, CampusExplorer, or other lead generation programs?

Thanks!
#ads #conversions #education #lead #yahoo
  • Profile picture of the author watsonovedades
    you can get the CPC lower than that
    specially on Yahoo
    maybe thats the price they set but after optimization you can get penny clicks
    then you will have more chance to get positive ROI

    cheers
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  • Profile picture of the author unifiedac
    The problem I've run into when trying to conduct this analysis is how to accurately track leads generated from paid traffic versus organic traffic. In general, paid traffic is more targeted, but that does not necessarily guarantee higher Quinstreet lead conversions. Because my QS leads, clicks and revenue vary from month to month based on their school listing changes, it's hard for me to gauge the impact of paid advertising. I've used Yahoo/Bing and Adwords without any noticeable impact to overall profit.
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  • Profile picture of the author Greedy
    The problem I've run into when trying to conduct this analysis is how to accurately track leads generated from paid traffic versus organic traffic.
    Sounds like you want to take some time and setup a nice tracking system either in Prosper202, CPVLab, or Google Analytics. Whatever works best for you. Good tracking is probably the most important component of online advertising.
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