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Opinions Please - FB CPA Campaign

by KamilZora
5 replies
I have a project I have planned out and ready to do it's basically learning software for a particular niche. I'm advertising via facebook for now. I'm a beginner in PPC but I'm ready to go into it with a small budget to test out.

I'm wondering, when FB users click on my ad, should I send them to a landing page with an email submit to obtain long-term subscirbers and have a "Continue Here" button directing them to my affiliate product.

Or

Should I just direct the link my affiliate page.

Opinions would be awesome! Thanks guys
#campaign #cpa #opinions
  • Profile picture of the author svetod
    If you ask them to give you their email address before they go the actual landing page you want to expose, I guess the conversion rate will drop drastically. What kind of product are you selling? Maybe you can include the email field in your form?
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    • Profile picture of the author GodOfCPA
      You could test out having an option to submit the email address to get some kind of related bonus, along with a 'no thanks' link directly to the offer.

      But it's a waste of money (since it will lower conversions) collecting emails unless you have a follow up plan with testable metrics in place for this offer's niche. People who enter their email addresses in this kind of scenario (coming to your landing page cold) need to be followed up on and engaged with immediately and consistently or they will forget you. For some niches (ie. gambling/coupons) hitting them with tonnes of hard-sell emails daily gives good results, while for others (ie. personal development) you want to write out a series of engaging emails prior to hitting them with offers. But whatever approach you choose you need all that in place before bothering with email collecting in my opinion.
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  • Profile picture of the author Warakizi
    Originally Posted by KamilZora View Post

    I have a project I have planned out and ready to do it's basically learning software for a particular niche. I'm advertising via facebook for now. I'm a beginner in PPC but I'm ready to go into it with a small budget to test out.

    I'm wondering, when FB users click on my ad, should I send them to a landing page with an email submit to obtain long-term subscirbers and have a "Continue Here" button directing them to my affiliate product.

    Or

    Should I just direct the link my affiliate page.

    Opinions would be awesome! Thanks guys
    direct link to your affiliate page is not bad to used. so the important part in this case is your audience must verry targeted to your niche/affiliate link page. because that's will impact to increase convertions
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    • Profile picture of the author KamilZora
      Thank you guys, really good opinions. I will link to a landing page explaining the product and it's benefits. With a continue to purchase hypertext link
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  • Profile picture of the author Greedy
    Split test both, with any eLearning product getting the email first tends to be profitable over the long term. Look at the best Clickbank offers. But they key is you have to make a high quality squeeze page.

    The squeeze page likely with need a high quality brand video explaining things, you should be offering some sort of giveaway for entering their email. This giveaway must flow into the product pitch nicely, but offer a TON of value. The user needs to be like holy smokes, I must sign up. It must be something that even excites you.
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