Testing Facebook Custom Audiences
So I have been spending the last couple weeks learning facebook ads. If I've learned anything thus far, its that you can post to any forum, ask any "specialist" and do all the research you want, but the only way to find a winning strategy is to test, test,test, and then test some more.
My most recent test is to do with custom audiences. I will be running a series of tests, testing for just one variable at a time.
My first variable is to see conversions for each custom audience. Each custom audience in this case is one hand selected group on facebook.
Purpose: To see which audience is most likely to convert.
Most people run campaigns with say 5-10 custom groups all in one adset. I have however split all these groups into individual adsets (yes it takes a while), but power editor can speed things up.
This way I will be able to see the % conversion for each individual group.
I have also created a traditional adset with all of the groups combined.
For anyone interested, I will post my findings!
My most recent test is to do with custom audiences. I will be running a series of tests, testing for just one variable at a time.
My first variable is to see conversions for each custom audience. Each custom audience in this case is one hand selected group on facebook.
Purpose: To see which audience is most likely to convert.
Most people run campaigns with say 5-10 custom groups all in one adset. I have however split all these groups into individual adsets (yes it takes a while), but power editor can speed things up.
This way I will be able to see the % conversion for each individual group.
I have also created a traditional adset with all of the groups combined.
For anyone interested, I will post my findings!
- WANTED: 25 Students Looking to Earn $1,000-$10,000/Month -