Teespring - Bing Search vs Facebook?
Hi everyone,
I recently launched a teespring campaign following a certain trend. My method of promoting was Bing search ads.
I first tested if there was interest for this, so I came out with a design and put it up for testing.
Sure enough the CTR was high and there's a high volume of people searching for this (I made sure my ad copies attract BUYER clicks so i'm not getting an inaccurate high CTR.)
So I tweaked my ads slowly, changing all the factors possible:
- I tweaked prices
- I tweaked design added design variations
- I crafted a more thorough landing page copy
- I even had a varied approach where I'm donating 90% of the proceeds to a relevant Charity organisation
200 clicks... Not one sale.
So it leaves one factor - the traffic.
Should I test it on FB ads or have I found myself a losing campaign?
I recently launched a teespring campaign following a certain trend. My method of promoting was Bing search ads.
I first tested if there was interest for this, so I came out with a design and put it up for testing.
Sure enough the CTR was high and there's a high volume of people searching for this (I made sure my ad copies attract BUYER clicks so i'm not getting an inaccurate high CTR.)
So I tweaked my ads slowly, changing all the factors possible:
- I tweaked prices
- I tweaked design added design variations
- I crafted a more thorough landing page copy
- I even had a varied approach where I'm donating 90% of the proceeds to a relevant Charity organisation
200 clicks... Not one sale.
So it leaves one factor - the traffic.
Should I test it on FB ads or have I found myself a losing campaign?
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