POF - Male vs female leads to dating offers, I need help

by Edge82
17 replies
Hi Warriors,

I'm trying to succeed on POF, but since I don't have much money, it's difficult for me to test all, so I need help from experienced people.

Wherever I look here on WF, people who share advice about earning money on POF talk only about promoting to males. On the other side, I learned that it's females who bring sales to the advertiser, rarely males. Since you can get blacklisted by the advertiser for sending bad leads, I concluded that sending only male leads can get you into trouble. Is this true? Have anyone got blacklisted for sending male leads only? If yes, are there advertisers that don't do this, because when I look at landing pages of Mate1, for example, I see that they are mostly optimized for males?

The other thing I wanted to ask is about female leads (POF, dating offers). Can you make money by promoting to females? I tried, but since I don't have much money, I wasn't testing as much as I would like. My conclusion was that images of happy couples convert best. The problem is these images don't have too high CTRs. Images with only one man on them have better CTRs, but they convert worse. Am I missing something here? What images are best for promoting to females, with high CTR and CR? Also, is age important here? Those conclusions of mine are drawn from tests on women aged 40+. I once tried to test on women aged 30-40, put images of happy couples and images with one man on them (men with muscles, selfies shot in a mirror). I didn't test much, but images of happy couples had greater CTR. Am I missing something here? What kind of images for females?

I would appreciate help. Thanks!
#dating #female #leads #male #offers #pof
  • Profile picture of the author ChrisBa
    Now you're thinking
    Most people just go after the males as they are normally and easy target, but if you saturate that market, time to move on to the ladies

    I think you have a good idea for the images as well, but as always you need to split test to find out
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    • Profile picture of the author Edge82
      Originally Posted by ChrisBa View Post

      Now you're thinking
      Most people just go after the males as they are normally and easy target, but if you saturate that market, time to move on to the ladies

      I think you have a good idea for the images as well, but as always you need to split test to find out
      Thanks, but can you please answer my questions in more detail? Am I in danger of being blacklisted if I send only male leads (and is it the same with all advertisers)? What kind of images worked best for you when promoting to females? I doubt I can increase CTR of an image with a happy couple on it. A happy couple is a happy couple, it's a constant. Could it be that images with one man work better, if it's the right man (I'm not asking for the description of the right man)?
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  • Profile picture of the author Navyskater23
    Hey Edge82,

    I think you'll be alright. There's a ton of people out there driving enough volume for males, as well as females, and if anything I'm sure they would send you a warning, or just ask you personally to send some female leads next time.

    If this doesn't help then ask your AM. Their also there to help you as well.

    Anyways best of luck, and keep split testing.
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    • Profile picture of the author Edge82
      Originally Posted by Navyskater23 View Post

      Hey Edge82,

      I think you'll be alright. There's a ton of people out there driving enough volume for males, as well as females, and if anything I'm sure they would send you a warning, or just ask you personally to send some female leads next time.

      If this doesn't help then ask your AM. Their also there to help you as well.

      Anyways best of luck, and keep split testing.
      Thanks for that! I appreciate it.
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  • Profile picture of the author vask
    I've run tons of female dating traffic. Female traffic convert better for the advertiser, so in turn advertisers are willing to pay more for female leads.

    Originally Posted by Edge82 View Post

    Can you make money by promoting to females?
    Well duh, of course you can. Don't you see the dating offers that pay more for female traffic? 99% of my dating traffic are female.

    Originally Posted by Edge82 View Post

    What images are best for promoting to females, with high CTR and CR?
    No one is going to tell you. Why should they? We spent our own money to figure out this information for ourselves, why should we just give out this information to the public for free? It's your job to figure it out.

    Originally Posted by Edge82 View Post

    Also, is age important here?
    Age is a big factor in any campaign you decide to run. You'll come to see that some images/angles/lps will do better with a certain age group. Again, it's up to you to figure out it.

    Originally Posted by Edge82 View Post

    I didn't test much
    And finally we get to the real issue.

    Of course you don't have any conclusive data, you "didn't test much".
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    • Profile picture of the author Edge82
      Originally Posted by vask View Post

      I've run tons of female dating traffic. Female traffic convert better for the advertiser, so in turn advertisers are willing to pay more for female leads.



      Well duh, of course you can. Don't you see the dating offers that pay more for female traffic? 99% of my dating traffic are female.



      No one is going to tell you. Why should they? We spent our own money to figure out this information for ourselves, why should we just give out this information to the public for free? It's your job to figure it out.



      Age is a big factor in any campaign you decide to run. You'll come to see that some images/angles/lps will do better with a certain age group. Again, it's up to you to figure out it.



      And finally we get to the real issue.

      Of course you don't have any conclusive data, you "didn't test much".
      It always amazes me how some people don't understand other people, even if they were in same shoes some time ago (although maybe you always had money). I saw here on the forum that you are making big profit, but it's really incredible how you just ignore what I wrote two times in my original post: I DON'T HAVE MUCH MONEY. It's not my fault, you know. Some of us are not in a position to have comfortable starting budget. I would like very much to just test all by myself without worrying too much about expenses. What a joy would that be. I wouldn't be asking for help at all.

      I expected help from experienced people who are maybe not in dating niche anymore or are just glad to share, those people who wrote guides or very useful posts about earning on POF, providing this sort of data that I'm interested in, but only for targeting males. As I said, I don't ask for full description of images. I just asked if images with one man on them are best, if it's the right kind of man, or should I stick with other kind of images. Who doesn't want to help, doesn't have to.
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    • Profile picture of the author Wounded
      Originally Posted by vask View Post

      I've run tons of female dating traffic. Female traffic convert better for the advertiser, so in turn advertisers are willing to pay more for female leads.



      Well duh, of course you can. Don't you see the dating offers that pay more for female traffic? 99% of my dating traffic are female.



      No one is going to tell you. Why should they? We spent our own money to figure out this information for ourselves, why should we just give out this information to the public for free? It's your job to figure it out.



      Age is a big factor in any campaign you decide to run. You'll come to see that some images/angles/lps will do better with a certain age group. Again, it's up to you to figure out it.



      And finally we get to the real issue.

      Of course you don't have any conclusive data, you "didn't test much".
      quick question. Do you build a list?
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      • Profile picture of the author vask
        Originally Posted by Wounded View Post

        quick question. Do you build a list?
        Before Facebook banned dating, no.

        After Facebook banned dating, yes.
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  • Profile picture of the author MarkHernandez
    I'd personally also go with female audience, you may need to drill down your research little bit more as well as targeting though..
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  • Profile picture of the author Wounded
    you may want to check out Premium Posts « Finch Sells
    he's wrote some good guides
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  • Profile picture of the author JosephGipson
    I have never thought or tested campaigns for female though now I feel I should have! thanks for the idea..
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    • Profile picture of the author Action Man
      great idea you having the biggest dating site in uk?
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      "Love conquers all things except poverty and toothache" (Mae West)

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  • Profile picture of the author Action Man
    i know i am on juicing it helps
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    "Love conquers all things except poverty and toothache" (Mae West)

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  • Profile picture of the author Action Man
    do you own pof i know that's the biggest dating site in uk?
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    "Love conquers all things except poverty and toothache" (Mae West)

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  • Profile picture of the author Action Man
    do you expect us to read that what is your point?
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    "Love conquers all things except poverty and toothache" (Mae West)

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  • Profile picture of the author Action Man
    we are warriors fighting to feed our kids what's your question
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    "Love conquers all things except poverty and toothache" (Mae West)

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  • Profile picture of the author LindaIvy
    wow, finally someone is segmenting their audience just like me!
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