Painlessly Create Elegant Sales Pages with OptimizePress

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If you create your own information products to sell online, you must have a sales letter landing page that you will send targeted traffic to, but creating a sales page can be a painful process if you do not know what you are doing. Your sales page will be your 24/7 sales force, so it is vital that you create one that is attractive, effective and tells the story that will lead your prospects to making a purchase.

Now, with the OptimizePress WordPress theme for Internet marketers it's like having you own website design team on tap for you. This theme has taken the pain out of creating landing pages and sales letters by providing tested and proven designs that you can add your compelling copy to in order to attract your ideal customers.

When you are preparing to set up your sales page, these are some of the elements that you want to make sure to include:

Headline

The headline can contain three main elements:

1. Pre-headline
2. Main headline
3. Sub-headline

Introduction

This is where you introduce the product, share your credibility, and why they should purchase this product from you.

Benefits/Product Specifications

It's been said that you should sell the sizzle not the steak. Cover the benefits that the product provides. Answer what pain this product alleviates or what problem it solves better than anything else available.

Graphics

Pictures and graphic images of the product help the prospect begin to form an image in their mind of having that product.

Testimonials

Testimonials provide social proof. When people are considering making a purchase they want to know what other people who have already made a purchase think of the product and what kind of experience or results they had.

Build up on the value

This is where you talk about the value of the product making it sound appealing to the prospective buyer.

Order button

Include more than one order button that makes it easy for your customers to click on it and buy your product.

Conclusion/Summary

Do a brief wrap/up or summary letting them know what they are going to get, how smart they are for choosing to purchase and how their lives will be better when they do.

Once you have pulled all of those elements together, OptimizePress makes it simple to format your landing page content by utilizing shortcodes. You can use the design elements within each template to craft professional looking pages quickly than you ever thought possible. There is a selection of 20 different color schemes and 5 different fonts to choose from. You will feel like a pro when you see how good your sales pages look.

One of the hottest elements in sales page conversion these days is video. Video can be a powerful way to draw people in and get them emotionally involved with your product. OptimizePress makes adding video to your sales page easy and you can utilize a delayed call to action button that shows up exactly when you want it to in order to optimize conversions.

When it comes down to it, what you want is sales pages that convert visitors into buyers, and Optimize Press is designed to deliver those results to you as simply as possible. For much more information about how you can maximize your Internet marketing success, visit, http://imsafelink.com/OptimizePress-article today.
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