How important Is Unique Content In SEO?
- ARTICLES |
The search engines only need to crawl words and not images in a web page, such that you have to make your contents contextual, and must be unique. The SEO done on your web contents must concentrate on improving contextual terms and less on the images, which is only for the human eyes.
Since your objective is more focused on rankings, you don't have to create fancy looking websites that are full of graphics. You need to balance what you have to do with the design of your site, and give a good focus on how the search engines will read your website.
Text is what the search engines will process when it is on your website, and when you don't provide these relevant terms, you have less chances of ever getting ranked in the top spots of the search results. This is the reason that even bigger brands usually have articles or other readable contents in their websites, in order to maintain their rankings.
To make your chances of getting ranked on the results pages high, you have to make your contents relevant and unique. To attain these objectives there are things that you have to do to your contents.
- The uniqueness of your contents will be influenced largely by the relevance of the contents to your topic, and keywords are bigger factors in this regard. Keywords that are not relevant to your topic will not provide uniqueness.
- Since your objective is to rank high, your contents should have an abundant supply of the related keywords, but not so much that it will result in spam. These repeated words on your site will be crawled by the search engines spiders and will help determine your rankings as indexed.
- If you want repeated mention of the relevant keywords, while not making your contents spam, you need only to mention synonyms of the relevant terms. Through this way your content will not appear as spam but you are providing the uniqueness of the contents.
- While you are providing all elements in SEO to attain higher rankings, you have to provide elements that will make it human friendly. Your readers are humans so you have to make it also friendly to people, not only by supplying all words.
- You have to make your contents regularly updated, to maintain uniqueness and also to preserve your rankings in the search engines. If you will not make these efforts your site will become stale and you will lose rankings.
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