Email Marketing - Rarely Used Secrets To Getting Your Subscribers To Open Your Emails
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Here are some rarely used secrets to getting your subscribers to open your emails - now:
1. Personalize Your Email (The Unique Strategy)
Instead of following how other email marketers write their subject lines by including the subscriber's name in the beginning, consider adding it in at the end. This will make your email stand out from the crowd.
2. Leave A 'Trail' In Your Subject Line
Leave a 'trail' like this: ... This will work in creating curiosity in your subscriber's mind and he will want to open your email to see what you have to offer! This neat little trick (that many email marketers still do not make use of) makes use of what is known as the Zeitgeist Effect. People often cannot have incomplete thoughts in their mind and must 'finish' those thoughts.
3. Include Your Most Powerful Benefit In Your Subject Line
What is the main benefit your reader will get by opening your email? Hint or state what this is by including it in some way your subject line. This will make your email irresistible!
Here's one last tip: Try to keep your subject lines as short as possible. Too long and the subject line will often cut off. Short subject lines also raise more curiosity!
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