DIY SEO Tips - How You Can SEO Optimize Your Blog or Website Yourself

Search engines rank websites according to their popularity on the internet. In fact, the more visible the website is to viewers, the better the chances it can get to be noticed by the major search engines such as Yahoo, Google and MSN.

So what do you do if your website is not being noticed by the search engines and your presence is being ignored by the internet? You need ensure that your website is recognized by the search engines? This article will answer these questions. SO DON'T STOP READING!

As a business owner your goal is to make your business profitable and successful. You can have a drop dead gorgeous website or blog but without traffic and sales, it is doom. In other words, your blog or website is destined to fail without an audience. A high traffic website also gets exceptional ranking from the search engines. So it's a win- win situation.

I am sure you've heard about search engine optimization or SEO frequently online. And in order for you to attain traffic, sales and ranking for your business website or blog - SEO optimization is must. Optimizing your website takes a lot of work. You can doi it yourself or hire a professional from as a SEO company. But you need to ensure that the SEO company you use is legit and has an excellent creditability and reputation.


If your on a budget and cannot afford to hire a professional, you can use these excellent tips to SEO Optimize your blog or website yourself:

• Use keywords - Keyword Research is Not Just About Search Volume
• The trick of keyword research and choosing the appropriate keywords for your website. And no it is not based on search engine volume alone. Search volume is weighed carefully against the competitiveness of your keywords - how many sites are already ranking for those words or phrases. The ideal balance is selecting keywords between high volume and low competition.
• If you have a small site, you are better off selecting a lower volume keyword with less competition, rather than focus on an immensely competitive keyword or keyword phrase. Because you really have no chance of ranking well.
• WordTracker's free keyword research tool offers a free keyword tool.
• Select the right domain name - Choosing the right domain name can be critical to your success. You'll want your domain to indicate what your business does, and if possible include one or more of your targeted keywords.
• For example, if you sell women's designer glasses, www.designer-womens-glasses would be an excellent choice since you are trying to attract people who are looking for your product. Using www.designerwomensglasses.com would be okay, but less desirable, since most people who search for womens designer glasses will put spaces in between the words that are the target of their search.
• Use keywords in file names and folders - When you save a file to be posted on your website, use your keywords in the file names.
• For instance, designer-womens-glasses.html would be a great filename for a business that sells designer-womens-glasses.
• Use your keywords in your page titles - What you place between <title> and </title> in the HTML for your web page is crucial. Use your keywords, do not use prepositions and conjunctions (the, and, for, with, etc.) and watch your punctuation within the title. It is helpful to add dashes between phrases in a title.
• Use helpful keyword content - frequently- The content is critical for your ranking. The actual content on your site has everything to do with your search rankings.
• New content should focus on your targeted keywords. Make sure to repeat your keywords and related words in your text, but don't over do it. You could make your content look like spam.
• Update your content regularly - the more the search engines will spider your site - walk through your content to see what it contains. The more content you create, the more likely you are to get recognized and opportunities to cross link to other keyword concentrated content are also increased, which will boost the rankings for the content you're linking to.
• Make keywords part of a persuasive description - Within the HTML code of your web page you want to include a Description tag. A description tag looks like this:
• <META Name="Description" Content="designer-womens-glasses you'll love at bargain prices. Womens Designer Glasses Online features an astounding selection of designer frames, prescription eye wear and designer sunglasses - womens best sellers - much more.">
• The content of a Description META tag is used by some, search engines in the search engine results page to describe the content of your page.
• Secure incoming links - many website owners participate in reciprocal linking strategies - agreeing to exchange links with other sites. This is helpful if you reciprocate with related, high-value websites, but it is not as effective as securing one-way links coming into your site or blog.
• Getting a listing in a legitimate and regularly consulted web directory is priceless. You may have to pay for the listing. The most trustworthy free directory on the web is DMOZ. Unfortunately, to get a listing DMOZ takes a very longe time - even 18 months or so in some cases.
• Add keyword text in your links - The text used to anchor a link is critical and needs to be keyword related.
• For instance, link the text designer-womens-glasses to your designer-womens-glasses page, do not use click here. No one searching for designer-womens-glassesis likely to search for "click here".
• Create a site map - A site map is a separate HTML page that acts as a directory of the pages on your website. Each page listed in the site map is hyperlinked.
• Keep in mind keywords in the link anchor text and consider synonyms that might be commonly used in place of your keywords, such as prescription for glasses. Remember search engines seem to place more weight on text contained in a bulleted or numbered list, put your links in lists.
• A site map is excellent for search engine spiders to follow your page links and easily crawl your entire site. And it's also a useful tool for your readers because it helps them locate the content page they're searching for. And it will help them click into pages they might have disregarded.

I hope these tips were helpful.

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