Ezine Publishing - The Combo Of A Newsletter With Email Marketing
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Every successful businessman knows that it takes an average of five contacts before a sale is made. In addition, it takes three times as much effort to gain a new customer as it does to keep an existing customer. These are powerful statistics if you know how to use them in relation to email marketing.
Among other things, if someone purchases an item from you, chances are they want to know more about how to use it, or even how to take proper care of it. As a result, you can use this curiosity to bring other products to your customer's attention. Consider a business that sells a special brand of kitchen appliances.
Even if a person buys a special brand of mixer, they are initially sold on the idea that this specific mixer will work better than other ones. As a result, once the mixer is in the home, you will need to find some way to keep your customer believing that this, and other products will be just as valuable. In these instances, newsletters and email flyers can be of immense benefit. You may want to include recipes, or even stories from customers that achieved some sort of cooking success with their new mixer.
In many cases, the usage of newsletters in combination with email marketing is best used to preserve the interests of existing customers. That said, you can also use newsletters to keep potential customers interested in your product. Among other things, if they are interested enough in the information on your website, they may just decide to buy a product from somewhere in the future.
Click Here to download your FREE report called "List Profit Blueprints: How I Built An Opt-In List Of 320,603 Subscribers, Made 6 Figures In Less Than 12 Months And How You Can Too!" at Fabian Tan's List Profit Blueprints!
Among other things, if someone purchases an item from you, chances are they want to know more about how to use it, or even how to take proper care of it. As a result, you can use this curiosity to bring other products to your customer's attention. Consider a business that sells a special brand of kitchen appliances.
Even if a person buys a special brand of mixer, they are initially sold on the idea that this specific mixer will work better than other ones. As a result, once the mixer is in the home, you will need to find some way to keep your customer believing that this, and other products will be just as valuable. In these instances, newsletters and email flyers can be of immense benefit. You may want to include recipes, or even stories from customers that achieved some sort of cooking success with their new mixer.
In many cases, the usage of newsletters in combination with email marketing is best used to preserve the interests of existing customers. That said, you can also use newsletters to keep potential customers interested in your product. Among other things, if they are interested enough in the information on your website, they may just decide to buy a product from somewhere in the future.
Click Here to download your FREE report called "List Profit Blueprints: How I Built An Opt-In List Of 320,603 Subscribers, Made 6 Figures In Less Than 12 Months And How You Can Too!" at Fabian Tan's List Profit Blueprints!