It won't happen. AI can produce perfectly logical posts and articles - factually and grammatically correct. I have yet to see an AI written piece that has personality or subtle humor.



My fear is the more text online composed only by AI, the fewer visitors will actually read and respond to it. We'll see.

It's odd how so many think the current AI platforms are original.

Persado came out in 2012 and is used by almost every big company...but they also still have some of the world's best copywrtiers. Why?

AI isn't imaginative. It only repeats what was already written.

Good copywriters are creative and come up with creative campaigns that are original.

Would say more, but I think you're not really aware of, or making enough to be at the level of hiring a copywriter...

you did mention bloggers which causes me to be suspect of your level of business.

Never.

AI can take old articles online and reassemble them into new articles. It has SEO value.

But a point of view? A personality?

Readers tend to follow people. They identify with their personality, outlook, biases, prejudices, and quirks.

AI can copy and recreate. But it can't understand buyer motivations. It can't look for psychological trigger points.

Will AI be able to do this in the future? No idea.

Maybe those who can't beat an AI 'control', should lose their jobs?

Even blog owners who want to increase responses/sales, who may use AI, should test against it and find out for themselves...as far as that goes, some of us (ME) think most bloggers should quit blogging (lose their jobs) unless they have something unique to say. And most don't.

GordonJ

You do not seem to make a distinction between writers and copywriters.

The former write articles and blog posts; the latter sell. The good ones of the latter not only write the copy but decide where the copy goes and when and what comes after.

From what I know, the AI you mentioned can do interesting and complex things, even write good fiction... But based on more input than most blog owners are willing to do.

It, at least for now, has a big limitation: it does not know what of what it has been fed is true and what is not.

It will get many a blogger in trouble making unsupportable claims.

As to copywriters, the ones that come up with (and execute) complete strategies, their time to be replaced had not come yet. The others? Depends. Done are too good and their copy will beat AI's. The others? Maybe they'll just take a big pay cut.

I assume you can get AI to always write in the style of someone good ... And that would get it to produce consistent voices with a particular personality. But that can come with issues... Like when it's owners need to, but cannot, match said AI personality... As in, when they need to be face-to-face with a client, for instance.

It will be one great step up for those who used article spinners, no matter what.

So since I have an exciting life today with little to do...

I took your question and ran it through GTP3 for an answer I thought you would appreciate. It also made me curious as to why you didn't ask it the question yourself. But, I'm guessing you were starting a conversation...which is fine because that's what this forum is for.

Anyways, here is what it told me word for word without any editing:

My question was "will ai replace copywriters?"

(quote) It's possible that AI could be used to assist with certain aspects of copywriting, but it is unlikely that AI will completely replace human copywriters in the near future. While AI has made great strides in natural language processing and can generate coherent and informative texts, it still lacks the creativity and nuance that is often required for effective copywriting.

Copywriting involves more than just stringing together words to convey a message - it requires an understanding of the target audience, the brand and its voice, and the goals of the marketing campaign. It also involves crafting compelling and persuasive language that resonates with the audience and motivates them to take action. This level of understanding and nuance is difficult for AI to replicate.

Additionally, effective copywriting often requires a deep understanding of the subject matter and the ability to write in a way that is engaging and easy to understand. While AI may be able to generate text based on a set of rules and a large dataset, it may not have the same level of expertise and understanding as a human copywriter.

In summary, while AI may be able to assist with certain aspects of copywriting, it is unlikely to completely replace human copywriters in the near future. (end of quote)

@ DABK -

It's free to use right now. You can try it out and have some fun.

Have you played with Googles "AI Test Kitchen"?

its interesting to say the least and from what I have seen of both ( AI Test Kitchen and ChatGDP ) Googles AI Test Kitchen is by far better.

Gets real interresting when you look at Wikipedia's Google LaMDA page ( https://en.wikipedia.org/wiki/LaMDA ) this little line jumps out at me "using it to formulate unique "natural conversations" on topics that it may not have been trained to respond to."

This line is really really important... AI is only as good as the data sets used. To even suggest AI as we know it right now is capable of just going out on the internet and gathering data and spitting it out is not really a whole truth.

If this were actually the case, the greatest curator of online "text" data would indeed be Google.

I am going to more than assume that Google is using data sets that include its massive library of white papers etc - focused more on say scientific writing... and NOT including sets of data that any and everyone can contribute to IE SERP results.

The end result with AI is, was, and will always be - the quality of data coming out, will be no greater than the data going in.

PS. You might owe me $1000 haha

I don't think copywriters will lose their jobs. I have yet to see an A.I. software induce emotion, feelings, humor, and curiousity with it's copy. I doubt A.I. can duplicate the copy of John Carlton or Gary Halbert.

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I don't think that won't happens, but will see

Hello,

Artificial Intelligence is great. I agree why would you even need to hire a copywriter when AI will do that for you. How is the content though from AI does the articles come out with 100% Unique Quality? I know it was mentioned that it does, but has anyone tried the OpenAI GPT-3?

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It will never happen. Because AI will give you unique same results for similar topics. Copywriter know very well how to use AI and affectively

In all actuality...

the original question of AI replacing copywriters is a very narrowly guided question in the whole scheme of AI.

AI can code whole websites now...will web designers be out of work?

Mathematical equations solved.

Houses designed.

Healthcare diagnosis.

Writes songs.

Paints pictures.

SEO.

AI is even cooking food and serving food now.

Fixing automobiles.

Will a lot of people be out of work?

And on and on and on. Writing is only a tiny part of the many uses of AI. The writing part is the easiest part to sell right now on a budget-friendly scale. Eventually, more and more AI technology will become accessible to everyone and we'll see new start-ups after new start-ups offering different things.

If we jump ahead say 5 years...what would be the purpose of anyone reading anything anyone wrote if they could just pop a product name in somewhere and have a whole description and sales message relayed to them written by AI?

Or, if they could just put any subject in and find out everything they wanted to know about it in one article...with words, pictures, and even videos created with AI?

If they want to code a complete website, they just pop some guide requests in and have a website built.

Want to design a spaceship...

I don't have a problem with AI. But, until AI can be taught how to be creative on it's own without using information that has already been out there, I think creative humans will still come out ahead.

Yes, creative people may get a little help from AI...but in the end, we will always need creative thinkers and doers.

My 2 cents for the day.

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AI - bull. this is overused over-hyped bull by sellers.
Paul Ponna's SketchGenius can't tell the difference between present and past tense in 'Live' - totally ruining the video
I'll have a go with free progs but avoid any paid ones

I think - it's future now! AI and etc.

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I think some here under estimate the power of AI . Its not called artificial Intelligence for nothing . It does not simply regurgitate what is already done . It has the ability to learn and than act or create .

AI is not just designed to do menial tasks . It is designed to learn , improve and do better each time

The more interesting question is how will this technology be used by people around the world to build wealth or improve their standards of living. Earlier technology required significant investments and was available to to wealthy first.

But these AI products are available to be with low cost easily obtainable devices. Chat gpt3 is seemingly impressive enough but other AI just as impressive will become available. Then gpt4 it being trained on a data set almost 1000 times larger. Than the data set got 3 was trained on.

So there is probably an explosion new types of wealth about too happen

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I have tried that and result are amazing. Also using AI images for uniqueness.

If people are looking short script writer for short videos then AI tools help you.

but if people want to write 2000 to 2500 words then it is require human skills.

Hope it will improve in next 2 or 3 years.

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I feel like AI revolution is coming soon either.

As a content writer, I remember wondering this at the start, however there are ways for Google and other search engines to pick up on AI generated content, and they also make sure to flag those down as well. Most of my work is done manually within my team. We do have our own AI content generator but we pass it by multiple filtering procedures (such as paraphrasers) and end it with a human-eye check and edit before we use said content. At the end of the day we've found that creating the content ourselves is much faster and less risky as far as getting flagged by search engines.

This thread has been quite eye opening and intriguing... but one thing that nobody has mentioned yet is that there are AI programs in creation and already created to find out if content was artificially manufactured.

One program that I can name off the top of my head: Originality.ai (I've never used it)

With the advent of this program, now we have AI detecting AI. Could it be faulty during some "checks"? Potentially. Will there be better programs created to detect AI produced content? Absolutely.

Perhaps at some point, we may have AI detecting content that a human wrote. At that point... we won't know what's going on. But currently...

Since it's a well-known idea that AI cannot feel or add emotion to its content, it will be a bit difficult for it to completely oust human written content. I don't doubt it, but for that revolution to happen, AI would have to learn a lot really quick about creating content that triggers emotions, has flair, and doesn't sound "bland".

This is why original content writers and PLR content vendors aren't "out of a job" just yet... but it could be a matter of time if AI is ever able to cross into the "emotional field" as we as humans understand it.

Say, if we ever get there... how will we know if anything's original anymore? Food for thought...

"Nothing is new under the sun".

Some people will not want to use this AI or any other software and will want to continue to use their copywriters.

Some people are just OLD school.

Not buying the AI hype, it may be a preferential solution for some people, much like self-checkout at Walmart, but not everyone will bow to having their careers replaced by a program mimicking human behavior.

Much like spinning articles was (*or may still be) a thing... there is always a demand for people who can capture attention, infuse personal connections, and produce quality content, naturally.

I am bias, my take on AI is it is flawed, hyped-up, and cannot produce what the human mind can create from empathy, emotion, passion, or any sensible (or spiritual) energy source!

To each their own, if you choose to support it because it's a cheaper alternative, by all means board that train!

Jus' wanna get back to the rignl OP here on this one, despite I seen plenny comment as I wuz scrollin' down.

Way I see it, we at the DRINKIN' YUH OWN PEE stage.

For sure, plenny AI bots can snort the contents of the internet an' 'gurgitate on up all kindsa trooly smart stuffs.

But they can also be way dumbah than the dumbest person you know.

Plus also, smart enquirahs can compel 'em to offer up hoomanesque contactstuffs borderin' on' filosofical evil.

But that ain't the reason why we should give AF.

Focus here is on the SNORT.

Of the PEE.

See bcs if'n more an' more CONTENT IS KING content is generated by AI, 'ventually it jus' gonna be drinkin' its own pee.

An' we all know how deranged that can makeya!

When the wisdom upon which you draw is entirely self-generated, most likely you gonna end up a monstah.

Only way to give AI sumthin' to SNORT is hooman input.

Tellya, we ain't dun wholesale slavery for centuries now.

So mebbe it is time to go re-read the contract.

Enablement is a dish best served involved.

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This is one of the worst sales threads I have ever seen.

If what you said was true, the sales copy on your own site would be a lot better than it is.

Also, your tool is going to get someone sued.

Just because an image is listed as free to use in Google Images does not mean it actually is. Google mislabels them all the time. And saying that Google Images said you had the right to use an image will not protect anyone from legal action.

It seems more than 50% of companies in a survey use AI for copywriting: https://fortune.com/2023/02/25/companies-replacing-workers-chatgpt-ai/ .

They do not say exactly how. Or if they still use copywriters.

AI will definitely assist copywriting, but won't fully replace copywriters. Automation in industry isn't new.

And there's virtually no industry where automation fully takes over.

But lol, the way all writing on the internet has become "copywriting" makes any conversation hard to have.

Of course AI can generate blog content and Tweets and captions for IG photos.

But is any of that copywriting?

I worked at a car dealership when I was young. Technically they called the 2 young guys that only changed tires and oil ... mechanics.

But were they really?

The internet became a place where anyone who wrote anything could christen themselves a copywriter.

Do you write social media? Copywriter. Ever wrote an email? Copywriter. Ever wrote an Instant Message? Copywriter.

Will AI ever create and produce marketing campaigns that sell to DM's with 15 years climbing the ladder and take 3-6 weeks to fully cycle?

Maybe one day. Not now though.

There are times I sit back and bite my tongue when I hear remarks about things like AI is going to put copywriters out of work.

After decades of being around the business and being here on WF though I can somehow understand the remarks.

Most of the top copywriters these days are names that aren't familiar on this forum. They're hanging out on places like Slack...but I can assure you, they're still in business and they're still in demand.

What most don't understand is one of the first AI models that came out was for copywriters to use...and that was 11 years ago. It's Persado. It hasn't put any copywriters out of business.

Name any major company and they use Persado...Gap, Old Navy, Chase, Comcast...and on and on and on. Been using it for 11 years and haven't got rid of one copywriter.

The situation is, Persado isn't cheap and never has been...

along came a free AI that anyone can use and everyone is claiming copywriters are about to become history. What these statements show is that most really truly have little idea of what most copywriters do...

most on here...and it's understandable...think copywriters are sitting around writing sales letters for ebooks that get sold online. Once again that thinking is understandable on this forum because that's what is mostly talked about.

Most online marketers would melt down at the idea of paying a copywriter $50,000 to write a promotion...and then offer 3% in residual...it would blow their mind...

because, after all, everyone is a copywriter these days.

Big companies know the value of a good copywriter.

Agora pays top dollar for good copywriters.

The Boardroom pays good money for top copywriters.

So, the point I'm making...AI for copywriters has been around way before ChatGPT came out...

11 years now of AI that is used in the copywriting/marketing field and copywriters are still in more demand than ever.

Just a little rant.

So being a slow day for me and feeling a little bored...

I asked BARD, Googles answer to ChatGPT...and in my opinion 100 times better...

if BARD would replace copywriters:

No, Bard will not replace copywriters. Copywriters are still essential for creating compelling and persuasive copy that sells products and services. Bard can be a helpful tool for copywriters, but it is not a replacement for human creativity.

Bard can be used to generate ideas, but it is up to the copywriter to take those ideas and turn them into something that is both effective and engaging. Copywriters also need to be able to understand the target audience and what they are looking for. Bard can't do that.

So while Bard can be a helpful tool, it is not a replacement for human creativity. Copywriters will still be in demand for the foreseeable future.

Thought the answer was very interesting.

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noone can change people work ) so i dont think it will happen

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The impact of AI, like OpenAI's GPT-3, on content creation is indeed profound. While AI can generate high-quality and unique content efficiently, it's important to consider several factors before predicting widespread job displacement among copywriters:

Quality vs. Creativity: AI excels in generating factual and data-driven content but may struggle with creativity, tone, and nuanced messaging that human copywriters excel in.

Human Touch: Many businesses value the human touch in content creation, which includes understanding brand voice, cultural nuances, and emotional engagement that AI may not fully replicate.

Adaptation and Collaboration: Rather than replacing copywriters, AI often serves as a tool for enhancing productivity and efficiency. Copywriters may adapt by focusing on higher-level strategy, creativity, and editing roles alongside AI-generated content.

Ethical and Legal Considerations: There are ethical and legal implications around AI-generated content, such as plagiarism concerns and ensuring accuracy and credibility of information.

Predicting when or if all copywriters will lose their jobs is complex. While AI continues to advance, the role of copywriters may evolve rather than disappear entirely, integrating AI tools to streamline processes while leveraging human creativity and strategic insight.