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Best Advertising Platform

by Danielle Holmes
26 replies
Hi,

I am the owner of a Career Services company (Resumes, Cover Letters, LinkedIn Profiles, etc.) and I am trying to work on expanding my business...which advertising platform would be best for my business: Facebook or Google Adwords?
#advertising #platform
  • Profile picture of the author YourGoToWriter
    Facebook can be good for almost anything, in my opinion. Anything can be sold and bought on Facebook. Also, you can always have sponsored ads to boost your presence -Micah
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    • Profile picture of the author Danielle Holmes
      I guess I just always saw FB as a place for friends and families to communicate. Probably a way for people to get away from their job and socialize with others. I thought building ads on FB would be useless because people might overlook it. Maybe I'll give it a try.

      I am welcoming more responses from others!
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  • Profile picture of the author Akula78
    Facebook is great dude, you should go and work with them.
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  • Profile picture of the author MikeFriedman
    AdWords would be far better than Facebook. It's not even close.

    With Facebook, you are not going to be able to target people looking for a job that would be interested in a service like that. I honestly have no idea why anyone would suggest Facebook other than it is cheaper and/or they do not understand AdWords.
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  • Profile picture of the author linux7802
    Try Both, for example Facebook CPM 40% and Google Adwords CPA 60%.
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  • Profile picture of the author DripRevenue
    Facebook might be good for scale, but I will agree that Adwords is the best source when it comes to getting high intent targeting. I would test there first.
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  • Profile picture of the author Danielle Holmes
    When considering Adwords, which one is better to get the best results:
    Adwords
    or
    Adwords Express?
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  • Profile picture of the author ramonavandusen
    Social media websites are the best for advertising.
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  • Profile picture of the author baronet
    Originally Posted by Danielle Holmes View Post

    Hi,

    I am the owner of a Career Services company (Resumes, Cover Letters, LinkedIn Profiles, etc.) and I am trying to work on expanding my business...which advertising platform would be best for my business: Facebook or Google Adwords?
    Can you message me a link to your website?
    I'd be interested in taking a look!
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    • Profile picture of the author Danielle Holmes
      Unfortunately I have under 50 posts. But the link to my website is:

      Career Services by Elle | Resumes, Cover Letters, LinkedIn

      Thank you @baronet!
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      • Profile picture of the author DWolfe
        Originally Posted by Danielle Holmes View Post

        Unfortunately I have under 50 posts. But the link to my website is:
        On google chrome it took way to long to open. If your site loads that slow you are going to lose a ton of traffic just at the start. Get a second opinion from another poster, if they agree you have a serious problem to fix right away. Just trying to help with the FYI.
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        • Profile picture of the author Danielle Holmes
          Thank you for the feedback, I will definitely have to fix this issue ASAP.
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  • Profile picture of the author Kent Hopkins
    Personally, I believe something like this would be done in more of a precision manner via AdWords. The reason I say this is very simple. With AdWords you can get down to the nitty gritty keyword phrases guaranteeing you that the prospect is highly targeted. I just don't understand how that could be possible on FB and would be extremely sloppy, shot in the dark targeting. Just my opinion.
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  • Profile picture of the author ChrisBa
    Originally Posted by Danielle Holmes View Post

    Hi,

    I am the owner of a Career Services company (Resumes, Cover Letters, LinkedIn Profiles, etc.) and I am trying to work on expanding my business...which advertising platform would be best for my business: Facebook or Google Adwords?
    If I were you I would try both and let the results tell you which one works better for this scenario. Another option would be bingads.
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  • Profile picture of the author wadter041
    Banned
    Facebook or making video ads in youtube
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  • Profile picture of the author imovetheworld
    I have used both for selling apps/softwares and for me, adwords works best.
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  • Profile picture of the author kate50
    Well, Facebook comes on top of everything else. But still, you need to compare the rates of FB adverts with that of Google AdWords in your targeted region. Also, check if the larger percentage of internet users in your intended area use FB or go to Google for finding the information. Compare the rates by creating campaigns and run smaller ones with lower budgets. Only increase budgets once you start seeing the results.
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  • Profile picture of the author ramonavandusen
    Everyone is saying Face Book is best but I prefer you tube. Nowadays is is the main source of getting visitors attraction.
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  • Profile picture of the author rapidjob
    I think facebook boost add is best for advertising. Also you can try on google adsense.
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  • Profile picture of the author Danielle Holmes
    Thank you all for the help! Now I'm onto the next step: I'm going to move forward with using Google Adwords.

    This is the thing - I'd like to target job seekers and possibly target those that have been experiencing job losses with company closings (Toys "R" Us, Claires, etc.)

    What are some ideas for how to find the best keywords? I am all for trying ads, but I want to experience a ROI. I don't want to waste money on ads that will not bring some type of ROI.

    If someone could provide advice or point me in a good direction, I would really appreciate it!

    Also: Google Adwords or Google Adwords Express, which one is best?
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  • Profile picture of the author Danielle Holmes
    Bumping (still looking for answers)
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  • Profile picture of the author rdpproviders
    Facebook is too good for advertising also you will find organic customer from their ,
    If you are looking for organic traffic please go for facebook.Also go to facebook.
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  • Profile picture of the author Danielle Holmes
    I started with google adwords, but from looking at my data people are clicking on the ad to go to my website, but they are not landing in my online store (on bigcartel). Should I just link my ads to my Big Cartel store? I thought people would want to see my website to learn more information first before purchasing.

    Any advice?
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    • Profile picture of the author jgas
      Originally Posted by Danielle Holmes View Post

      I started with google adwords, but from looking at my data people are clicking on the ad to go to my website, but they are not landing in my online store (on bigcartel). Should I just link my ads to my Big Cartel store? I thought people would want to see my website to learn more information first before purchasing.

      Any advice?
      What are you linking to from your ads? The homepage or a specific landing page where you explain your service and leverage the pain points of your dream clients to get more sales?

      Use instapage or a similar tool to create a nice landing page, easy to read (better if you have a 30 sec video to explain why somebody should buy your service), and link to the cart from there.
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  • Profile picture of the author Adstargets
    Hello,
    It all depend on your region and budget since your website is for professionals and career, LinkedIn will be the best place to start while considering other Ad Networks and social media like Facebook.
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  • Profile picture of the author r00stuff
    In my opinion I would say Facebook. I think they give you a greater amount of options when it comes to targeting your audience. You can be a lot more specific with Facebook. If you know who your target audience is then I would go with Facebook.
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