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How Much Would I sell My Site Making $260- $320 Monthly

by 2big
14 replies
Hello,

I have an affiliate site for clickbank that makes approximately $260-$360, and I would like to sell it on Flippa to start another business instead of going for personal loans. I know I can keep writing unique articles and building links to rank higher, but i need the money for the new business.

Please I would need ALL the advice anyone can give me - how much do you think this site is worth?.

Ranks page 1: for the "product coupon code" after retailmenot and I offer 10% discount for anyone that buys through my site - this gives me about 90% of my sales
Ranks 2: for the product name
Ranks 1: For owner of the product review e.g kayla itsines app review and many more rankings

Thank you!
#$260 #$320 #making #monthly #sell #site
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  • Profile picture of the author AbhiTan
    Normally a website get sold on Flippa around 10 times of its per month cash flow (it may be sometime 7 times, 8 times....).
    So according to that you can sell it for or its worth of US$2200 - 3600.
    Still website value depends on Lots of things, like website traffic, product....etc
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    • Profile picture of the author 2big
      Thanks for your input. Selling a site that makes approx $320 for $3,600 seems like giving it out free. Unless you're wanted to say $36,000?
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      • Profile picture of the author wieserd
        Exactly.

        It's because you don't flip it for 10x of monthly cash flow, but 10x for yearly revenue (minus yearly depreciation of 2%)
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  • Profile picture of the author Frank Donovan
    If I were looking to buy that site, some questions I'd ask:

    - How long has the site been up?
    - What's the revenue history/pattern - has it been making c$300 per month consistently for several months? Longer? And is the revenue seasonal?
    - What's the site's current conversion rate (visitors to sales)?
    - How long has the product been available?
    - Is the product in an evergreen niche/market? What's its likely shelf life?
    - Are there similar or related products in the market?
    - Where are the visitors coming from? Just organic search or via paid ads?
    - What has been spent on marketing/promoting the site since inception?
    - How much is currently being spent?
    - Are prospects' contact details being collected? If so, how many subscribers are there?

    That's just for starters. In general, the revenue from a one-product site is vulnerable to several risk factors - competition, fashion, tech improvements to name just a few. It's even more risky when you don't own the product yourself.

    For that reason, applying any standard multiple of month's revenue to value is mostly guesswork. Six to nine months might be your limit, depending on the answers to the questions above.
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    • Profile picture of the author 2big
      Originally Posted by Frank Donovan View Post

      If I were looking to buy that site, some questions I'd ask:

      - How long has the site been up?
      - What's the revenue history/pattern - has it been making c$300 per month consistently for several months? Longer? And is the revenue seasonal?
      - What's the site's current conversion rate (visitors to sales)?
      - How long has the product been available?
      - Is the product in an evergreen niche/market? What's its likely shelf life?
      - Are there similar or related products in the market?
      - Where are the visitors coming from? Just organic search or via paid ads?
      - What has been spent on marketing/promoting the site since inception?
      - How much is currently being spent?
      - Are prospects' contact details being collected? If so, how many subscribers are there?

      That's just for starters. In general, the revenue from a one-product site is vulnerable to several risk factors - competition, fashion, tech improvements to name just a few. It's even more risky when you don't own the product yourself.

      For that reason, applying any standard multiple of month's revenue to value is mostly guesswork. Six to nine months might be your limit, depending on the answers to the questions above.
      Actually, the site started making approx. $320 in the last two months and it keeps increasing - although, it depends on the # of sales. How would I increase the traffic to the site, should I write more articles or build more back-links? The site is about one product in general while comparing it with a similar product etc.
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      • Profile picture of the author Frank Donovan
        Originally Posted by 2big View Post

        Actually, the site started making approx. $320 in the last two months and it keeps increasing - although, it depends on the # of sales. How would I increase the traffic to the site, should I write more articles or build more back-links? The site is about one product in general while comparing it with a similar product etc.
        Are you saying the site is only two months' old, or that it just recently started to make that revenue? If the latter, how long has the site been up and what is its sales history? You don't have to answer that here, it's just a question any potential buyer would ask .

        Regarding increasing the traffic, it's difficult to make any suggestions without knowing the product or the market, but if the intention is to sell the site, my feeling is that you'd have a better chance if you added more products in the same field - even if that means simply joining the affiliate programs of the products you're using as a comparison.

        Then again, if this product is of a high enough value, you could specialize as the leading authority by creating articles, curating related product news and mentions from elsewhere etc. Of course, you'd be taking a gamble that the product stays around for long enough - or that the market doesn't change - to make it worth your efforts.
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        • Profile picture of the author 2big
          Originally Posted by Frank Donovan View Post

          Are you saying the site is only two months' old, or that it just recently started to make that revenue? If the latter, how long has the site been up and what is its sales history? You don't have to answer that here, it's just a question any potential buyer would ask .

          Regarding increasing the traffic, it's difficult to make any suggestions without knowing the product or the market, but if the intention is to sell the site, my feeling is that you'd have a better chance if you added more products in the same field - even if that means simply joining the affiliate programs of the products you're using as a comparison.

          Then again, if this product is of a high enough value, you could specialize as the leading authority by creating articles, curating related product news and mentions from elsewhere etc. Of course, you'd be taking a gamble that the product stays around for long enough - or that the market doesn't change - to make it worth your efforts.
          Thanks for your input. I mean that the site started making (got to) that amount in the last two two months - it was created in 2017 and it is in Health Fitness and here is the site Click here
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  • Profile picture of the author DripRevenue
    There are a few factors that come into play. SEO is a high risk business. One Google update could compromise the "business." Another factor is how much maintenance is the site going to need to maintain the listing? I wouldn't pay anymore than 3 to 6 months of the site's current revenue, if that. That is because there is so much risk and probably a lot of things about the site that I don't know about.
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  • Profile picture of the author Boda Media
    From my experience selling sites from back in the day.. the longer the income is stable.. the more you can get for it.

    If I was able to show that the income was around for say 4-6 months.. I would say close to 4-5k easily.

    But that number depends on how you are generating revenue etc..

    If it were adsense income.. and not affiliate.. it would go for more..

    Good luck
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  • Profile picture of the author Dave d
    It's really hard to say but as a very general rule it's 10 x 15 times it's monthly earnings. If you believe its worth a lot more than that then you could post it on flippa with a high reserve and see what type of response you get, this really is the best way to get an idea of its value.

    Also have a look at similar sites being sold on flippa that are getting high bids and a lot of comments to get an idea of what needs to be included in your sales copy.
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  • Profile picture of the author RjMaan
    Wow, man nice earning you have. You can also check the site worth on internet as well.
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  • Profile picture of the author Private Label Mastery
    As others have said, there are no easy answers.

    IMO, rule of thumb for sale, is NOT just about monthly revenues, but also your net profits and a host of other factors. One huge factor, that doesn't apply in your case, is having continuity products, i.e. products with subscriptions.

    For a stable business, which has further potential and upside, I'd say you should be able to sell it for X30 your monthly net profit, i.e. 30 months of net profit. For subscriptions-based businesses, valuations can go up to x40-x50 of monthly net profits, i.e. you can expect to get about 4 years of net profit at the time of sale.
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  • Profile picture of the author JohnVianny
    Why selling?

    I would probably build a list of recurring products in Health and Fitness market which can give you more money on an automated and continuous basis.
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    • Profile picture of the author 2big
      Originally Posted by JohnVianny View Post

      Why selling?

      I would probably build a list of recurring products in Health and Fitness market which can give you more money on an automated and continuous basis.
      I am thinking about embarking on another business,and that is why I want to sell it. Please can you elaborate more on what you mean by recurring products in Health and Fitness market and make more on automated and continuous basis??? Do you mean writing more on different products on Health and Fitness - like other related products in that field??
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