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How do I market a tech website?

by andrewsmith99
11 replies
Hi,
I don't have any idea about digital marketing. I'm a technical person.
I fix hacked websites and harden them. I have just launched a website offering my services for a subscription. What is the best way to market it?
#market #tech #website
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  • Profile picture of the author Jeny89
    You can promote it through social media like Facebook, Twitter, Linkedin etc.
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  • Profile picture of the author salsym
    Originally Posted by andrewsmith99 View Post

    Hi,
    I don't have any idea about digital marketing. I'm a technical person.
    I fix hacked websites and harden them. I have just launched a website offering my services for a subscription. What is the best way to market it?
    I would suggest that linkedin and bing ads will work best for your niche
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  • Profile picture of the author dilipcybex
    Facebook will be the best place for such crowd. Google Adwords is also effective in some cases.



    Twitter, Instagram too offer such options, but personaly, I feel it is less effective than Facebook
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  • Profile picture of the author ClagTech
    SEO is the best way for it! Use social media platforms as well to promote your website.
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  • Profile picture of the author Lisaresnick
    Use facebook ads it is cheap and best to promote something.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by andrewsmith99 View Post

    Hi,
    I don't have any idea about digital marketing. I'm a technical person.
    I fix hacked websites and harden them. I have just launched a website offering my services for a subscription. What is the best way to market it?


    I think you're in an extremely difficult niche because most people don't really care about a site being hacked until after it happens to them.

    Sure everyone says they don't want to be hacked and they get a free Sucuri plugin to save them from the world (lol) but most will cause self inflicted damage like adding Wordpress themes/plugins to their own server without knowing what's included in the file upload.

    Again, they don't care until after their site is down.

    I'm not sure how that could even be a subscription site.
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    • Profile picture of the author merover
      yes. You have a point. But plugins like Sucuri are selling subscription plans as well.
      is there any place where people go when they are hacked? thousands of websites are hacked daily.
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  • Profile picture of the author Haley Taylor
    Great information!
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  • Profile picture of the author DURABLEOILCOM
    The best way to market your services will be Pay per Click, and Social Media like Facebook and LinkedIn.
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  • Profile picture of the author Travis Bateman
    I beleive with a niche space such as hack prevention you can write blogs about how your product or services can help and use PPC. Snag emails with surveys to unlock specific "free" content on your site after they stay on your site for a certain amount of time.

    Do keyword research and see what competitors are doing, what kind of keywords are they using on their blogs, and what kind of PPC ads do you see when you type "hacked website" and other phrases. Take note of your competitors and feel free to simulate their strategies, especially lacking confidence with digital marketing.

    Also it's extremely important to ensure your stie is mobile first. 70% of users search google from their phones.

    One last thing, what's your value proposition, why would someone use you over a competitor? Make it clear and make it a headline of a blog as well.

    Best,

    Travis
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