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How to find potential customers?

by Megha Parmar
10 replies
For small businesses how can we identify our targeted people?
if i starts marketing product online then how to know about in which area or which persons are looking for the product exactly as i have.
#customers #find #potential
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  • Profile picture of the author Rose Anderson
    What do you sell? Hopefully you have some idea of who buys your product. If not, you may already be in trouble.

    Who does your product help? Who buys similar products from your competitors?

    Then you find out where they hang out at online such as forums or Facebook. What do they read?

    You then go to those places and contribute or buy ads.

    What email lists do subscribe to? Maybe you can do a joint venture or affiliate sales or buy solo ads.

    Without a target audience, you don't have a business.

    Rose
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  • Profile picture of the author salsym
    Originally Posted by Megha Parmar View Post

    For small businesses how can we identify our targeted people?
    if i starts marketing product online then how to know about in which area or which persons are looking for the product exactly as i have.
    Well, question is not whether it is for small business or a large business house. Your target audience can be categorized only by your niche. So, mention your niche to get the right feed back...
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  • Profile picture of the author Megha Parmar
    Our product is about easy management of transportation. Plugin is there called "Fleet manager" .It enables the company to manage vehicles and drivers, customers, manage inventory, keep a track of income and expenses and get detailed periodical reports.This efficient web application would ease the task of managing complex tasks related to companies in the transportation business. You get API for your mobile & web apps to manage bookings and tracking.


    Megha Parmar
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    • Profile picture of the author marshmallow Hicks
      I have been in a close situation to yours. Have been working with transportation for a year now. We started by e-mailing related companies. That gave us somewhat of a success. Later on, we have switched to paid services. OxyLeads and Hoovers gave us great results in approaching possible affiliate partners, resellers, advertisers. Might be an option in your case too.
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    • Profile picture of the author epregelg
      For fast results, you can begin to run an Adwords Campaign.

      For longterm term results and, as a much cheaper solution to get traffic and leads on the long run, I highly recommend you to consider a good SEO campaign.

      A proper SEO campaign will rank your page on the first positions on Google for your niche specific Keywords, which will give you online visibility and ultimately provide a strem of new leads, calls and customers to your business.

      Hope you all the best,

      Erik
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  • Profile picture of the author sterlingmarketing
    So you are in B2B space, Email marketing is the best way to market your product because your customers are business decision makers and owners they won't hang out in social media or any other place in online so email marketing is the best way.
    Cheers
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  • Profile picture of the author cearionmarie
    I'm not sure as what niche does this belong to, but you should target the operators for this one. Try running an ad on FB just to test it out.
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  • Profile picture of the author affmarketer101
    - Use Google adwords to target people by keywords.
    - Use Facebook to target people by interests
    - Use influencers to target people by profession.
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  • Profile picture of the author Rose Anderson
    You might consider running an ad in a trade magazine.

    Do you have a website where they can see a video of how it works?

    A mailout might even be helpful for this type of product. Something that explains how the product will help them and then directs them to your website.

    You can get business lists here: https://www.infousa.com/

    Rose
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  • Profile picture of the author ryanbiddulph
    I'm a big fan Megha of publishing helpful content through:

    - my blog
    - Facebook Live videos
    - podcasts
    - guest posts

    to grow my blogging audience and customer base.

    Then to expand my reach I network with bloggers through:

    - genuine blog commenting
    - promoting them on social media
    - promoting them on my blog

    Creating helpful content and building friendships help me connect with customers, because I show off what I know and my blogging buddies expand my reach.

    Ryan
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Profile picture of the author DURABLEOILCOM
    You are going to want to use LinkedIn Ads then market to taxi, limousine, delivery, companies. You can also use PPC Google Adwords and Bing Ads.
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