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Facebook, or Instagram ads? Which one is best for online store promotion?

by oliverjack
9 replies
Hi,
I'm trying to figure out what's the best way to allocate our social media advertising spending, and I want to hear how to decide to engage as many potential users as possible.
Thank you!
#ads #facebook #instagram #online #promotion #store
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  • Profile picture of the author dave_hermansen
    Not all products are the same and different ones do better than others with both platforms. The only way to know is to try both and see which performs better. Sometimes, the results are surprising.

    After seeing the performance of both, you'll have your answer as to which to allocate more spending on.
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  • Profile picture of the author TobiMDD
    I don't promote online stores but just from my personal feeling I would rather use instagram
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  • Profile picture of the author DURABLEOILCOM
    Instagram is Alot more popular than Facebook. Also look into WhatsApp.
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  • Profile picture of the author marksmith121
    Facebook is better for online store promotion.
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  • Profile picture of the author King Manu
    It depends a lot in what you have to offer. Try both platforms and see what it will work best.

    My guess is that Instagram will work better for you.
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  • Profile picture of the author talfighel
    Test them both at the same time. This is the way to go.
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  • Profile picture of the author SiteNameSales
    Though I have yet to put my toe in the water, a lot of marketers I follow are raving about the results they are getting from TikTok. Banned in India, but still alive and well most everywhere else.
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  • Profile picture of the author AndhikaWijaya
    In my opinion, it depends on the market segment of your product. For example: age, interests and etc. After that, you can choose to use ads on the Instagram, Facebook or TikTok platforms.
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  • Profile picture of the author Saravana
    Instagram should be the best option . With Instagram you can visually attract the customers.

    Where as in facebook , people will be in different mood surfing videos, photos and articles. So it gets easy with instagram.

    Having said that , this may differ from product to product. The best way to get the correct answer is to test on both platforms.
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