How to reach to the targeted clients on social media

21 replies
Hello

if I have a product I want to sell. it has specific niche as it is for doctors for example.
I wonder how to reach to doctors on social media like Facebook for example?

If I joined a doctors group on facebook and tried to announce about my product, I would be removed from the group by admins or my post my be reported.

so what could I do in such case? to reach to the targeted clients of my product?

and many thanks in advance.
#clients #media #reach #social #targeted
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  • Profile picture of the author WF- Enzo
    Administrator
    Run a sponsored ad on whatever social media platform you use. You can then define the usual specifics - age, location, gender, interests, etc.
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    • Profile picture of the author socialbro
      Originally Posted by WF- Enzo View Post

      Run a sponsored ad on whatever social media platform you use. You can then define the usual specifics - age, location, gender, interests, etc.
      thanks so much for reply. it is good ,but I want free methods. I am beginner.
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  • Profile picture of the author nihitthakkar
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    • Profile picture of the author socialbro
      Originally Posted by nihitthakkar View Post

      To Find Your Target Audience on Social Media:
      1. Identify or create buyer personas
      2. Find out where your audience is most active
      3. Look at your competitors
      4. Survey your customers
      5. Search Facebook Groups
      thanks so much for reply. I already know, but I am asking how to reach to them and announce about my product without being reported or removed by the group admins.
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  • Profile picture of the author Melisasmith
    You need to follow these points to target clients on social media

    1. Identify your Target Audience
    2. Survey Your Customers
    3. Determine Your Target Audience Size
    4. Find your customer and connect with them
    5. Find your target audience in Facebook groups
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  • Profile picture of the author ericmonroe
    I think great solution its build a website with https://mlsdev.com.
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    • Profile picture of the author socialbro
      Originally Posted by ericmonroe View Post

      I think great solution its build a website.
      Yes, I am planning to depend on website also.
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  • Profile picture of the author Wit And Verve
    A website could be a good start. Before promoting the product you are eager to sell, how about connecting with a few professionals over messenger? Or, start by assessing how active the doctors are on Facebook or any other socials.
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    • Profile picture of the author DABK
      Join groups where doctors hang out, post interesting abd / or useful info, i.e., establish yourself as helpful and fun. Then, keep doing it but every 10 or so posts, have one that is salesy.

      If you really are helpful in areas you sell, they might ask you to sell them solutions.

      Doctors, by the eay, is too broad. Narrow ot down some more.
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      • Profile picture of the author socialbro
        Originally Posted by DABK View Post

        Join groups where doctors hang out, post interesting abd / or useful info, i.e., establish yourself as helpful and fun. Then, keep doing it but every 10 or so posts, have one that is salesy.

        If you really are helpful in areas you sell, they might ask you to sell them solutions.

        Doctors, by the eay, is too broad. Narrow ot down some more.
        thanks so much for your helpful reply. it is a good method.
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    • Profile picture of the author socialbro
      Originally Posted by Wit And Verve View Post

      A website could be a good start. Before promoting the product you are eager to sell, how about connecting with a few professionals over messenger? Or, start by assessing how active the doctors are on Facebook or any other socials.
      thanks for your reply and suggestion.
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  • Profile picture of the author Ayo Iji
    Show them your expertise by answering questions related to your product.

    Write posts with information that will help doctors solve their business problems. Don't force mentioning your product if it's not relevant.

    Get those doctors used to seeing you and learning from you.

    Every few articles, mention that you also have a product that will help them solve that problem.

    As long as you educate, inform, or help most groups don't mind if one line at the end of an article or post mentions your product.

    You can also put your product in your bio at the end of every article.

    "About me: My name is Blah. I am the owner of {product}. We help doctors {solution}. Learn more at {something.com}"

    Has anyone else found that this works?
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    • Profile picture of the author socialbro
      Originally Posted by Ayo Iji View Post

      Show them your expertise by answering questions related to your product.

      Write posts with information that will help doctors solve their business problems. Don't force mentioning your product if it's not relevant.

      Get those doctors used to seeing you and learning from you.

      Every few articles, mention that you also have a product that will help them solve that problem.

      As long as you educate, inform, or help most groups don't mind if one line at the end of an article or post mentions your product.

      You can also put your product in your bio at the end of every article.

      "About me: My name is Blah. I am the owner of {product}. We help doctors {solution}. Learn more at {something.com}"

      Has anyone else found that this works?
      thanks so much for your reply. it is helpful and detailed
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  • Profile picture of the author Serene Carmen
    Hey there

    I suspect it will be slow going in that niche without either Facebook or Instagram ads. Facebook's targeting is really good, even a small budget should go a long way (provided your product is in demand). Definitely try to have a website/one product store set up that you can drive to as well as build your email list.

    Any idea what your competitors are doing?
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    • Profile picture of the author socialbro
      Originally Posted by Serene Carmen View Post

      Hey there

      I suspect it will be slow going in that niche without either Facebook or Instagram ads. Facebook's targeting is really good, even a small budget should go a long way (provided your product is in demand). Definitely try to have a website/one product store set up that you can drive to as well as build your email list.

      Any idea what your competitors are doing?
      Thanks so much for your suggestion. how much does facebook ad cost?
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      • Profile picture of the author Serene Carmen
        Hey there

        Ads cost as much or as little as you want, you can set a daily budget, it will estimate the number of daily views you are likely to get based on your budget, niche and targeting.
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  • Profile picture of the author Jamell
    Blogging would be a tremendous way to reach your target audience.
    You also need to get on linked you tube Facebook jojn groups share content related to your niche .
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  • Don't just enter a group and start pitching. The admin will only consider you to be a spammer.
    Try and engage on the group for a few weeks before thinking of announcing your product.
    Or make use of specific days where the group dedicates for advertising products.

    Although this requires patience. You can just run paid ads if you're not patient enough.
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  • Profile picture of the author tnob
    Originally Posted by socialbro View Post

    so what could I do in such case? to reach to the targeted clients of my product?
    I agree with most of what other posters are saying, and I am going to give you another angle.

    From my experience, some Doctors are very hard to reach with social media. Some simply do not have time to be on such sites although when they do, they are looking at doctor-related things. Therefore, as DABK said you should narrow it down to those doctors who are on Social Media and are active. There definitely may be some manual searching for this, but it will pay off.

    Starting out, I would target the Specialists who have more of an 8:00a-5:00p type job (no emergencies after hours). Dermatologists for example. Because they are not having to constantly work, they are more likely to be scrolling the fb than say a Cardiologist.

    Hope that helps!
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  • Hi there!

    There are a lot of ways now to reach your target market. You can use Cold Email Prospecting and Cold Calling. You can use different social media platforms also like Facebook, Instagram, LinkedIn etc. for prospecting. There are some tools also that can be use for this. Kindly see about GHL CRM, it's an effective way to connect with your leads/prospect.
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    I build high-converting landing page to attract sales and increase brand awareness : https://www.convertmission.com

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    • Profile picture of the author socialbro
      Originally Posted by Stevelim Funnel Design View Post

      Hi there!

      There are a lot of ways now to reach your target market. You can use Cold Email Prospecting and Cold Calling. You can use different social media platforms also like Facebook, Instagram, LinkedIn etc. for prospecting. There are some tools also that can be use for this. Kindly see about GHL CRM, it's an effective way to connect with your leads/prospect.
      thanks for your reply. I already know cold email.
      but what is CRM and GHL and how to use them to find clients?
      because I did search but could not know the idea.
      and many thanks in advance
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  • Profile picture of the author Arghya Sen
    Hello, Thanks for asking a valuable question. There are many things that you should be aware of when you are choosing the right social media platform to promote your business. For professional use, you build your customer on Facebook and LinkedIn. 1. Identify or create buyer personas 2. Find out where your audience is most active 3. Look at your competitors 4. Survey your customers 5. Search Facebook Groups
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