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What should I do if the brand words contain sensitive words considered by ESP?

by mofee999
6 replies
We have launched a new online collection brand, and then we need to send promotional emails to some companies with online businesses, but our brand contains words that ESPs such as Google consider sensitive (called MoneyCollect), and many of the emails we send end up in recipients' trash. Is there any good way to avoid this?
#brand #considered #esp #sensitive #words
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  • Profile picture of the author dave_hermansen
    I wasn't aware that ESP applied to emails. I think you are talking about spam filters.
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    • Profile picture of the author mofee999
      YES，ESP(email service provider) spam filters
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  • Profile picture of the author TobiMDD
    I don't know if this is really a good idea but maybe you could try it by making a slight variation of the word MoneyCollect, something like M0neyCollect or M.0neyCollect or Mo_neyCollect something like that.
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    • Profile picture of the author mofee999
      This may seem like a good idea, but it can damage the brand. What we can think of for the moment is to use logo instead
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  • Profile picture of the author dave_hermansen
    Well, another alternative is to use an email that does not have MoneyCollect in it. Something like MCSolutions (the .com version of it is already taken, but you get the idea). Buy that or a similar domain name and have it re-direct to your real money site, using the domain you buy only for emails. You can put your Money Collect logo in the signature.
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  • Profile picture of the author Desireseekr
    Yeah Haha. Billions of emails sent per day If you were google trying to fight spammers I'm sure the FIRST thing they check is your emails name.



    Along with the content and words inside which are probably a lot of marketing since your in a launch phase as well.



    If this was a fresh launch and domain, Did you warm up this domain/IP before blasting that if you didn't you might as-well think about switching domains as it'll be tough to recover your sender reputation after that.
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