Neuromarketing-Learn the Secrets to How Your Clients Purchase
Posted 12th December 2008 at 04:44 PM by AlwaysMakingMoneycom
Tags marketing secrets, online marketing, sem, seo
Recent research from the field of neuroscience reveals that humans have a tendency to remember information in sets of three.
A whole chapter in the book, “The book of Numbers” by Peter Bentley is devoted to three and the power it holds on the human mind. Everywhere we see things are done in threes, traffic lights, the Olympic medals, the Holy Trinity, meals a day etc etc…
Psychology of Three
A new twist has been added to this 3 theory by a study by the American Psychological Association. Current experiments show that the human brain tends to remember and react better after repetitions in sets of three.
This innate human reaction to remember based one sequences of three’s directly manifests in the behavior of the consumers in the marketplace both online & offline thus proving correct the theory of 3’s and leading to add to the expanding segment of Neuromarketing.
Neuromarketing
As marketers and researchers, this repetition theory is being used as part of cutting edge marketing to influence the purchasing behavior of consumers. Simply put, it becomes a part of Neuromarketing as our brain seems to respond better to a certain brand after effective marketing in sets of three.
This field of Neuromarketing- the practice of using brain-wave product feedback to target goods and services to our subconscious appetites is fast emerging amongst small and big firms on the look out for effective brand marketing.
While bigger firms are actually using the technology of MRI scans to see the purchasing behavior of prospective buyers, the smaller ones can only rely on studies. This field is relatively new and has no rules or pre set reviews that can determine whether it is correct or not.
Criticism of Neuromarketing
Critics of neuromarketing argue that this field could lead to too much influence and manipulation of consumer purchasing behavior. Imagine a world where big box companies could know what brand, color, taste, and shape of an item you like.
Since neuromarketing research further shows that humans make purchasing choices in a sub-conscious state, too much information in the hands of marketers could be used to influence behavior and sell sub standard or harmful products.
Support for Neuromarketing
On the other hand those in favor of Neuromarketing argue that are a budding science its full implications as a tool for effective brand marketing are not yet known and thus, criticism is unjustified.
In their defense, neuromarketers counter that consumers would benefit by receiving custom tailored marketing messages suited to their tastes rather than being barraged by irrelevant messaging.
Neuromarketing, they say can be used to find out what consumers like, why they like it, thus making a judgement on their preferences but not changing the pattern. This field will tell the marketer what color, shape and taste the consumer prefers as well as how they like the product packaged and what attracts them to a certain product.
By more fully understanding their consumer, marketers would be able to use on demand product creation to make relevant changes to their product to cut down on costs and pass on savings to the end user.
Conclusion
Neuromarketing is still a very young field and needs time to grow. Neuromarketing researchers and marketers feel that with further research and testing will make critical breakthroughs to refine consumer purchasing behavior and thus lead to effective brand marketing. How beneficial it finally will be to the end consumer, only time will tell!
To learn more, visit our blog: AlwaysMakingMoney.com
________________
About the author: Darrell Weaver has been working on the Internet since 1993. He is a powerful online marketer and mentor who helps online retailers and individual online marketers dramatically increase their ROI through SEO, SEM, article marketing, and online guerrilla marketing.
His areas of expertise include: Web 2.0 Marketing: Social Media Marketing, Blogs, Craigslist, eBay, Wikipedia, del.icio.us, Ning, & Plaxo. He regularly consults clients on establishing and optimizing their Pay Per Click Marketing Campaigns including Google Adwords & Adsense, Yahoo! Search Marketing, MIVA, Kanoodle, etc.
He is available speaking engagements, consulting, podcast interviews or guest blogging; please reach him at info@alwaysmakingmoney.com
A whole chapter in the book, “The book of Numbers” by Peter Bentley is devoted to three and the power it holds on the human mind. Everywhere we see things are done in threes, traffic lights, the Olympic medals, the Holy Trinity, meals a day etc etc…
Psychology of Three
A new twist has been added to this 3 theory by a study by the American Psychological Association. Current experiments show that the human brain tends to remember and react better after repetitions in sets of three.
This innate human reaction to remember based one sequences of three’s directly manifests in the behavior of the consumers in the marketplace both online & offline thus proving correct the theory of 3’s and leading to add to the expanding segment of Neuromarketing.
Neuromarketing
As marketers and researchers, this repetition theory is being used as part of cutting edge marketing to influence the purchasing behavior of consumers. Simply put, it becomes a part of Neuromarketing as our brain seems to respond better to a certain brand after effective marketing in sets of three.
This field of Neuromarketing- the practice of using brain-wave product feedback to target goods and services to our subconscious appetites is fast emerging amongst small and big firms on the look out for effective brand marketing.
While bigger firms are actually using the technology of MRI scans to see the purchasing behavior of prospective buyers, the smaller ones can only rely on studies. This field is relatively new and has no rules or pre set reviews that can determine whether it is correct or not.
Criticism of Neuromarketing
Critics of neuromarketing argue that this field could lead to too much influence and manipulation of consumer purchasing behavior. Imagine a world where big box companies could know what brand, color, taste, and shape of an item you like.
Since neuromarketing research further shows that humans make purchasing choices in a sub-conscious state, too much information in the hands of marketers could be used to influence behavior and sell sub standard or harmful products.
Support for Neuromarketing
On the other hand those in favor of Neuromarketing argue that are a budding science its full implications as a tool for effective brand marketing are not yet known and thus, criticism is unjustified.
In their defense, neuromarketers counter that consumers would benefit by receiving custom tailored marketing messages suited to their tastes rather than being barraged by irrelevant messaging.
Neuromarketing, they say can be used to find out what consumers like, why they like it, thus making a judgement on their preferences but not changing the pattern. This field will tell the marketer what color, shape and taste the consumer prefers as well as how they like the product packaged and what attracts them to a certain product.
By more fully understanding their consumer, marketers would be able to use on demand product creation to make relevant changes to their product to cut down on costs and pass on savings to the end user.
Conclusion
Neuromarketing is still a very young field and needs time to grow. Neuromarketing researchers and marketers feel that with further research and testing will make critical breakthroughs to refine consumer purchasing behavior and thus lead to effective brand marketing. How beneficial it finally will be to the end consumer, only time will tell!
To learn more, visit our blog: AlwaysMakingMoney.com
________________
About the author: Darrell Weaver has been working on the Internet since 1993. He is a powerful online marketer and mentor who helps online retailers and individual online marketers dramatically increase their ROI through SEO, SEM, article marketing, and online guerrilla marketing.
His areas of expertise include: Web 2.0 Marketing: Social Media Marketing, Blogs, Craigslist, eBay, Wikipedia, del.icio.us, Ning, & Plaxo. He regularly consults clients on establishing and optimizing their Pay Per Click Marketing Campaigns including Google Adwords & Adsense, Yahoo! Search Marketing, MIVA, Kanoodle, etc.
He is available speaking engagements, consulting, podcast interviews or guest blogging; please reach him at info@alwaysmakingmoney.com
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