From
this thread in the Copywriting Forum:
Originally Posted by CSwrite
While a lot of my target market will be those that are brand new to making money online, I think that a portion of them will probably be just like me - sick of the hype, sick of reading sales letters.
And a portion of them will be retired, and a portion will be kids under 18, and a portion will be male and a portion femaie, and on an on...
What you need to do is FOCUS on who your CUSTOMER...