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How to Research and Plan a Content Marketing Campaign
Posted 20th June 2015 at 10:17 AM by LozJames
Tags content marketing, strategy
The first time I heard the phrase content marketing, I thought, “Oh great. Another type of online marketing I have to worry about. What now?”
But after doing some research, I found that “content marketing” is just a new phrase for old ideas. Content marketing is nothing more than using entertaining, educational, or inspirational media to promote your business. Instead of selling directly, you’re simply communicating with your potential customers so they get to know your brand.
This concept has been used in business for over 100 years. For example, in the late 1800s, John Deere started The Furrow, a publication to teach farmers how to make more money. Today, content marketing has gone digital. Blogs, ebooks, videos, infographics, and podcasts are all examples of how some small business owners are using content marketing to grow their businesses – and you can too!
Read more: How to Plan a Content Marketing Campaign
But after doing some research, I found that “content marketing” is just a new phrase for old ideas. Content marketing is nothing more than using entertaining, educational, or inspirational media to promote your business. Instead of selling directly, you’re simply communicating with your potential customers so they get to know your brand.
This concept has been used in business for over 100 years. For example, in the late 1800s, John Deere started The Furrow, a publication to teach farmers how to make more money. Today, content marketing has gone digital. Blogs, ebooks, videos, infographics, and podcasts are all examples of how some small business owners are using content marketing to grow their businesses – and you can too!
Read more: How to Plan a Content Marketing Campaign
