Are you split testing ?

Split testing is an interesting way to tweak your pages for the maximum conversion yet many people don't do it.

When Split testing I change one item per test, per time....... then move on. Here is what I mean

First I Split test 2 headlines, pick the winner.....i Use the winner- Done!

(NB The winner is the one which gets the better conversion or the most optins)

Next
- I Split test 2 Subheadings...

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View Original: SEO: Michael Bhrad
Richard Kaulfers, a "virtual-friend" of mine from the The Internet Marketing Club professional network for web marketers, recently posted a video on Digital Swiping for Copy-writing, Ad copy, Headline writing, etc...

Richard discusses some pretty basic, but very useful tactics for resourceful copy-writing. One of the general lessons that came out of this piece for me, is the limitless space of information/resource we know as the internet....

By far the most vital component to an effective web page or article is a compelling headline. The reason for this of course is that it is the first thing your visitors will see when they hit your page. What follows are some ideas to help you make your headline into a powerful one:

1) Way before you sit down to write your headline, contemplate for a moment on what you want to accomplish with your article or web page. Are you selling something on it or are you just sharing great information...

A funny thing happened to me this past week. Amidst the deadlines … client meetings … and other chaos, I rediscovered how much I truly love direct response marketing.

All because a book literally fell off my bookshelf.

My family and I recently moved into a new house, you see. And in the interest of unpacking as quickly as possible, I had simply shoveled books on the bookshelves....