chdduncan

I hear that the shorter the squeeze page the better. What do you think?

I plan on making a squeeze page with a headline, sub headline, image and an opt in box.

Any tips out there on if this is a pretty solid method?

Thanks in advance

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Daniel Thomas

I say that it depends on what is the action you require your users to take. I would go for short as well, but having only 4 elements on page I think it won't be enough? You should consider some trust elements as well. Do you have the page ready?

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Shaolinsteve

You'll want to keep things simple and prioritize the focus on the call to action, being getting people to opt-in. The only way you'll really find out is by testing and how you're targeting or where that traffic is coming from.

To some extent, it's also going to vary from niche to niche. Once you put it up, by all means send a screenshot and you'll be able to get some more opinions / suggestions for improvement as an imaginary squeeze page is quite hard to see ;-)

savidge4

Why an image? a list of benefits might work better.. but then only testing will tell

linux7802

You can avoid big images and use the text links in article to increase conversion , you can also try templates and themes to save time

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chdduncan

What exactly do you mean trust elements?

Yeah my page is almost done with the page. I feel that the shorter the page, the better the opt-in rate. As long as I convey what the offer is about. I am giving away a short report that specifically walks someone through how to create an article. What do you think? Should I add more?

I feel that if someone can see a nice ebook that it will look more professional. Do you think I should add some bullet points? I feel as though it would drop my conversions due to the fact I suck at copywriting.

That would be good if this wasn't a squeeze page. I see that using an in-context text link would create value, but in a squeeze page all I want them to do is see what I am offering, and if they are interested they would opt-in.

Can you elaborate more on that. I believe it may be confusing me.

"I have not failed, I have just found 10,000 ways that wont work"

savidge4

Because you are asking the questions.. I get you are new to this...

Here is the thing. you will NEVER hit a squeeze page out of the park on the first shot. and even if you did, you would still TEST it to be sure. The KEY to success with drawing traffic to an offer, is TESTING.

My own personal method is this. I place up a squeeze page, and then I start testing how I am bringing the traffic in. at this point I could absolutely care less about conversions, I want to set the traffic right. Once I have a decent conversion / click rate with my traffic source, I THEN will start testing the page itself. tweek after tweek, test after test.

I can tell you and many more here as well... just because something worked on your last campaign.. means NOTHING. Testing is simply part of the process to having a successful campaign.

Check out this thread: http://www.warriorforum.com/conversi...ed-arrows.html Hey, red arrows convert right... he tested it.. see the results of the testing yourself.

ProServices

Test different squeeze pages. Try ones with videos, ones with scenery in the background and even ones with an audio that plays as soon as they hit the site

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rajivsingha

I would consider adding more detail to the squeeze page:

1. Offer something in return
2. Add bullet points explaining the benefits
3. Include a hero banner that shows your product/service being used (Don't go for stock images)
4. Testimonials, definitely
5. If possible, a video explaining the product and how it solves your audiences' problem
6. Experiment a bit with the length, as there is no benchmark as such.
7. A good and influential copy is highly recommended

Shorter ones work great if what you're offering is inexpensive or Free. Longer ones are better at selling expensive products/services

And yes, do share the experience back with us here. I believe everyone would like to learn more from your experience.

Cheers

gbsingh

A squeeze page is more a psychological affair than a technical one.

dburk

Hi gbsingh,

Hmm...technically speaking, isn't psychology a technical science?

@chdduncan,

One of the first things that you should learn about CRO is that everything should be tested. As soon as you start using untested assumptions you are moving away from the technical process of CRO.

While short sales copy might often be the best for a squeeze page, there are certainly exceptions to the rule. The bigger question isn't whether short is better than longer sales copy, but what sales copy improve results, and which does not improve your desired results.

Don't just ask the question on a forum, and implement whatever you are told. That isn't CRO, and it is very imprecise. Here's the approach I recommend. create 3 versions of your squeeze page.

On the first version include everything that you think will have a positive impact on conversions. On the second variant, whittle it down to just the elements that you think are the optimal amount of content. On the third version strip it down to just the bare essential elements to communicate what you want your users to do. Then setup a split test to measure the results from each version of the page.

After completing the split test use the winner as your control for the next set of tests, adding or removing elements one at a time and testing to see if they improve or harm conversions. This will provide the most useful answers to your question.

And don't make the mistake of assuming that what works in this instant will also be the best for the next website. It would be nice and easy if the results were always the same for every website, however in my experience that is rarely the case. Each page must be tested separately to confirm the optimal content, and this must be retested periodically because what works best today will become ineffective over time, that is the nature of marketing.

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regize

In my experience you want to focus on making your headline to where people are interested or have questions about your offer so then they will opt-in to learn more or ask questions.

I think the main priorities for a squeeze page is
1) Have a good headline to draw them in and make them want to know more
2) Focus on the call to action to help convince them to opt-in to learn more.

Don't clutter the squeeze page by trying to put too much on it.

razorz18

You need to test, what best for others might not for you. Therefore, test to get best optin rate and stick when you have clear winner.

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Alohapreneur

I agree. I believe LeadPages has shown that the simplest squeeze pages often convert the best. IMO: You do not want them being distracted from anything other than "that's something I want!" & "that's how I get it now!". That is all they should think when they see your SQP.
The faster they are driven through it the better. Don't weight them down with logic, it gets them thinking "do I really want this?" "Will I really use this?" "Is this worth having my email inbox potentially flooded with unwanted mail until I unsubscribe?" SCREW THAT NOISE! They wanted something, they clicked to see it, they see they can have it immediately and before they know it they have already entered their email address and clicked the button. They did it because it was what they wanted -- not because they thought about it.

bounceback

Alohapreneur that post got me pumped. I love leadpages its the price that gets me because it eats at my budget. I need more capital!