How can I reduce my websites' bounce rate?

KevinNonvize · 24th Oct 2015, 07:00 AM

I'd like to reduce bounce rate on my website and I know that there are some definite ways to do it. Please, share the most effective practices and your experience, thank you!

5Gloria5 · 24th Oct 2015, 07:35 AM

It is wise to consider all visitors as either not a computer expert or just lazy to do deep browsing. So, you should be able to create a really catchy design that is easy for visitors to navigate through and review your content. Otherwise, they'll leave your site in seconds.

N8fighter · 24th Oct 2015, 09:03 AM

Hi! It’s a long story, and there is no relevant book, that’ll tell it. But I would like to show you few articles about the bounce rate reducing. You can summarize them and use some of the best practical advices. Here:
12 Hacks to Keep Visitors on Your Pages Longer
Website Bounce Rate: How to Keep Visitors from Leaving - Jimdo Blog
How To Reduce Your Bounce Rate And Keep Visitors On Your Blog For Longer | Oh So Amelia

Marty Foley · 24th Oct 2015, 07:14 PM

Hi Kevin Nonvise,

May I ask, what is the primary goal of the site?

The reason I ask is that for many types of sites, such as lead- or sales-generation sites, bounce rate is not as important as it is often made out to be.

I've seen a number of times where the bounce rate of a page was high but the conversion rate was good or excellent. And if bounce rate is made a goal when optimizing a page through A/B or multivariate testing, it can hurt revenue-generating goals.

This is not to say that bounce rate isn't important, especially for certain types of sites. And other WF members have made some relevant suggestions to help improve bounce rates.

But a higher bounce rate isn't necessarily a problem in some cases, and concern about it can actually be a misleading distraction from focusing on other more important metrics - such as conversion rate and value per visitor.

Marty Foley ~ Traffic & Conversion Mad Scientist

Professional PPC & Landing Page Conversion Rate Optimization Services:
Enjoy Better Conversion Rates & Higher Profit

neo2016 · 26th Oct 2015, 10:09 AM

Content is one problem. But the layout of your website or blog is also another problem too!

AdscendMichael · 26th Oct 2015, 04:03 PM

There are some great points here. Can you possibly also share your website url? Among the several factors that might affect users and cause them to leave quickly, there could potentially be some simple steps you can take. Also if you have the data, I would consider how much desktop Vs. mobile traffic you receive - just to share what I'm thinking - if you get a good deal of mobile users and your site is not really mobile optimized, that should be another area to focus on.

coverage · 27th Oct 2015, 12:07 AM

Hi i think the only way is to give your visitors catchy , attractive a meaningful content regarding your topic and you must also consider to make your page designing simple but appealing you may yous some H1 and H2 in such a way so your visitor must focus on going in further details , if your content is not very informative and unique this problem will continue

lucyberrette · 27th Oct 2015, 01:56 AM

You need to review your content as well as the design of your site. Complex design is also one of the main reasons of high bounce rate. And poorly written content also causes bounce rate issues. So try to make your design more appealing with catchy titles and headlines. Good luck.

johnfsander · 29th Oct 2015, 08:52 AM

If you are talking about blog then you should use related posts section under every post and share attractive images with interesting posts.

chris00129 · 29th Oct 2015, 11:28 AM

Hey Kevin,

Great question, and ton of us should work on this.

I enjoy doing the following:

1. I focus about 10 minutes on my title name so that it has emotional value.

I mean the copy blogger folks put it as "On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece."

I use www.aminstitute.com/headline/ to help me with the scoring.

2. I try to include data or contextual links to value to an article every 3 to 400 words that open in a new frame. This way they can read it and close that window and continue in mine.

3. Add a quiz to your article to have your readers take in regards to the article.

4. Take the time to create an amazing photo to go with it.

5. Create an amazing call to action for your readers.

Neil did a great job giving you some ideas here

13 Ways to Reduce Bounce Rate and Increase Your Conversions

There are tons more but I hope this helps

Thanks,

Chris

chris00129 · 29th Oct 2015, 11:33 AM

Originally Posted by johnfsander

If you are talking about blog then you should use related posts section under every post and share attractive images with interesting posts.

Related posts is a great idea as well. Always good to have something to do when your done.

heyhowudoin · 29th Oct 2015, 02:26 PM

Make sure your load times are as fast as possible. Especially on mobile. Slow load times are the #1 culprit in high bounce rates.

SophieJackson · 30th Oct 2015, 01:49 AM

Originally Posted by KevinNonvize

I'd like to reduce bounce rate on my website and I know that there are some definite ways to do it. Please, share the most effective practices and your experience, thank you!

1. Reduce the load time of website.
2. Have an attractive and eye-catching website design
3. Make your website design fully responsive
4. Give some value to your visitor from your content (Means put high quality content on website)
5. Make your navigation easier (So, visitors can easily move from one page to another)

rusilja · 1st Nov 2015, 09:36 AM

I believe chris00129 has outlined the most important parts to reducing bounce & imroving CTR. However feel free to PM me with your link, I can look into it when I have some time & give u tips.

Cheers!

christina21maria · 12th Nov 2015, 11:30 PM

Perhaps your website doesn't satisfy the query of the visitors or they leave your website in seconds because they're using mobile and your website is unresponsive.

24th Oct 2015, 07:35 AM	#2
5Gloria5 Warrior Member Join Date: 2015 Location: Dallas Posts: 19 Thanks: 4 Thanked 19 Times in 14 Posts	Re: How can I reduce my websites' bounce rate? Share on: It is wise to consider all visitors as either not a computer expert or just lazy to do deep browsing. So, you should be able to create a really catchy design that is easy for visitors to navigate through and review your content. Otherwise, they'll leave your site in seconds.

24th Oct 2015, 09:03 AM	#3
N8fighter Warrior Member Join Date: 2015 Location: Missouri Posts: 20 Thanks: 6 Thanked 11 Times in 7 Posts	Re: How can I reduce my websites' bounce rate? Share on: Hi! It’s a long story, and there is no relevant book, that’ll tell it. But I would like to show you few articles about the bounce rate reducing. You can summarize them and use some of the best practical advices. Here: 12 Hacks to Keep Visitors on Your Pages Longer Website Bounce Rate: How to Keep Visitors from Leaving - Jimdo Blog How To Reduce Your Bounce Rate And Keep Visitors On Your Blog For Longer \| Oh So Amelia

24th Oct 2015, 07:14 PM	#4
Marty Foley HyperActive Warrior War Room Member Join Date: 2004 Location: Houston, TX USA Posts: 199 Thanks: 31 Thanked 54 Times in 48 Posts	Re: How can I reduce my websites' bounce rate? Share on: Hi Kevin Nonvise, May I ask, what is the primary goal of the site? The reason I ask is that for many types of sites, such as lead- or sales-generation sites, bounce rate is not as important as it is often made out to be. I've seen a number of times where the bounce rate of a page was high but the conversion rate was good or excellent. And if bounce rate is made a goal when optimizing a page through A/B or multivariate testing, it can hurt revenue-generating goals. This is not to say that bounce rate isn't important, especially for certain types of sites. And other WF members have made some relevant suggestions to help improve bounce rates. But a higher bounce rate isn't necessarily a problem in some cases, and concern about it can actually be a misleading distraction from focusing on other more important metrics - such as conversion rate and value per visitor. Marty Foley ~ Traffic & Conversion Mad Scientist Professional PPC & Landing Page Conversion Rate Optimization Services: Enjoy Better Conversion Rates & Higher Profit
	Last edited on 31st Oct 2015 at 07:56 AM.

26th Oct 2015, 10:09 AM	#5
neo2016 Warrior Member Join Date: 2015 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How can I reduce my websites' bounce rate? Share on: Content is one problem. But the layout of your website or blog is also another problem too!
	http://www.softballbatsunlimited.com

26th Oct 2015, 04:03 PM	#6
AdscendMichael Warrior Member Join Date: 2015 Posts: 24 Thanks: 0 Thanked 2 Times in 2 Posts	Re: How can I reduce my websites' bounce rate? Share on: There are some great points here. Can you possibly also share your website url? Among the several factors that might affect users and cause them to leave quickly, there could potentially be some simple steps you can take. Also if you have the data, I would consider how much desktop Vs. mobile traffic you receive - just to share what I'm thinking - if you get a good deal of mobile users and your site is not really mobile optimized, that should be another area to focus on.

24th Oct 2015, 07:00 AM	#1
KevinNonvize Warrior Member Join Date: 2015 Location: Dallas Posts: 10 Thanks: 7 Thanked 1 Time in 1 Post	How can I reduce my websites' bounce rate? Share on: I'd like to reduce bounce rate on my website and I know that there are some definite ways to do it. Please, share the most effective practices and your experience, thank you!

27th Oct 2015, 12:07 AM	#7
coverage Warrior Member Join Date: 2015 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How can I reduce my websites' bounce rate? Share on: Hi i think the only way is to give your visitors catchy , attractive a meaningful content regarding your topic and you must also consider to make your page designing simple but appealing you may yous some H1 and H2 in such a way so your visitor must focus on going in further details , if your content is not very informative and unique this problem will continue

27th Oct 2015, 01:56 AM	#8
lucyberrette WordPress Developer Join Date: 2015 Location: San Francisco, CA Posts: 28 Thanks: 2 Thanked 1 Time in 1 Post	Re: How can I reduce my websites' bounce rate? Share on: You need to review your content as well as the design of your site. Complex design is also one of the main reasons of high bounce rate. And poorly written content also causes bounce rate issues. So try to make your design more appealing with catchy titles and headlines. Good luck.

29th Oct 2015, 08:52 AM	#9
johnfsander HyperActive Warrior Join Date: 2015 Posts: 110 Thanks: 2 Thanked 15 Times in 15 Posts	Re: How can I reduce my websites' bounce rate? Share on: If you are talking about blog then you should use related posts section under every post and share attractive images with interesting posts.
	HTML Pro

29th Oct 2015, 11:28 AM	#10
chris00129 Active Warrior Join Date: 2011 Location: Michigan Posts: 51 Thanks: 12 Thanked 5 Times in 4 Posts	Re: How can I reduce my websites' bounce rate? Share on: Hey Kevin, Great question, and ton of us should work on this. I enjoy doing the following: 1. I focus about 10 minutes on my title name so that it has emotional value. I mean the copy blogger folks put it as "On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece." I use www.aminstitute.com/headline/ to help me with the scoring. 2. I try to include data or contextual links to value to an article every 3 to 400 words that open in a new frame. This way they can read it and close that window and continue in mine. 3. Add a quiz to your article to have your readers take in regards to the article. 4. Take the time to create an amazing photo to go with it. 5. Create an amazing call to action for your readers. Neil did a great job giving you some ideas here 13 Ways to Reduce Bounce Rate and Increase Your Conversions There are tons more but I hope this helps Thanks, Chris
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29th Oct 2015, 02:26 PM	#12
heyhowudoin Warrior Member Join Date: 2015 Location: Las Vegas, NV Posts: 16 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How can I reduce my websites' bounce rate? Share on: Make sure your load times are as fast as possible. Especially on mobile. Slow load times are the #1 culprit in high bounce rates.

1st Nov 2015, 09:36 AM	#14
rusilja a.k.a. healzer War Room Member Join Date: 2011 Posts: 108 Thanks: 41 Thanked 32 Times in 28 Posts	Re: How can I reduce my websites' bounce rate? Share on: I believe chris00129 has outlined the most important parts to reducing bounce & imroving CTR. However feel free to PM me with your link, I can look into it when I have some time & give u tips. Cheers!
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12th Nov 2015, 11:30 PM	#15
christina21maria Active Warrior Join Date: 2012 Location: Sydney Australia Posts: 74 Thanks: 0 Thanked 14 Times in 11 Posts	Re: How can I reduce my websites' bounce rate? Share on: Perhaps your website doesn't satisfy the query of the visitors or they leave your website in seconds because they're using mobile and your website is unresponsive.
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